This action might not be possible to undo. Are you sure you want to continue?
y The idea is to establish a non veg focused Quick Service Restaurant (QSR) y y y y y
chain starting from first unit at Circular Road a hot location in Ranchi The brand name of the restaurant is Mala Shri Chicken and the company will be registered as Mala Shri Foods Pvt. Ltd Youngsters via quick service and the family who live in residential complexes via quick delivery will be targeted An outlet of 720 square feet have been taken on lease to operate the restaurant from Circular Road Deepak, Vipin Kumar Singh create a highly qualified team to run the company Mala Shri Chicken will introduce new menu in the city which will include Pasta, Sandwich and Chicken burger to the customer
15. Audio & Video advertisements and Personal visits The first outlet will be launched in the month of November. 100 corer company (by valuation) in five years with a revenue of Rs. 15.000 will be invested by founders only. We target to be a Rs.00. y y y y Leaflets.000 The seed capital required for the first unit is Rs. 25 corer form 42 outlets across the country .Continue y Target customers will be communicated through Hoardings. 2010 and second unit will be coming in March.00. 2011 The forecasted revenue for the first financial year is Rs.
Business Idea y Establishing a non veg focused Quick Service Restaurant (QSR) chain in Circular Road (first unit). Ranchi y More than 80% population of Ranchi are non vegetarian which create a sizable crowd for our restaurant y The idea is to develop the standards and replicate the model across the country .
Target Market y Initially youth. 50 offices spread near the restaurant and 1500 families reside around Circular Road . families and offices around Circular Road will be our target y We will focus to serve middle class and upper middle class y Due to innovation in our menu and services we expect to attract people form other part of the city y On average there are 10000-15000 potential youngsters pass through the location.
Eyelex. Big Bazaar.Ranchi on the Fast Track y Since the formation of Jharkhand the state capital has seen tremendous growth in retail. Mobile Store and Spenser s y In last few years professional courses has mushroomed in each and every corner of the city y The Ranchiites are ready to explore exciting place with quality services. Reliance Fresh. which we promise to provide . real estate and education industries y Standard of living is chasing metros by having presence of CCD.
Services our potential customers at our outlet y We will serve and the families at residential complexes will be served through express home delivery y At outlet there will be provision of Self Service y Initially our menu includesy Pasta y Sandwich y Chicken Burger .
Chennai) with 6 years of experience in Hotel and Restaurant Industries in India and abroad y Vipin Kumar Singh Purchase & Supply Chain Head. MBA (University of Pune) with 3 years of experience in diverse field y Namrta Jaiswal Operation Head. MBA (University of Pune) with 3 year experiences in start ups . DHMCT (IIHM.Management TeamMala Shri Chicken is The Core Management Team of made of its founders onlyy Deepak Kumar Team Leader and Marketing Head. MBA (Mumbai University) with experience of 2 years in running his family business in printing y Rahul Kandpal Business Development Head.
hotel and tourism industry y Mr. Sitesh Kumar General Manager. A.Advisory Team Mala Shri Chicken s advisory team includes expert from restaurant. Madaan Retired Senior Vice President. B. Kumar General Manager. ITDC y Mr. ISM (Pundag) . Ashoka Hotel (Ranchi) y Mr. Verma Chairman. ITDC y Mr.
feet ground floor y The outlet includes space and 500 sq. feet first floor situated at Circular Road.Outlet Layout of 250 sq. feet covered with counter for billing and service y There will be sitting arrangement for 40 people in the . the place will be utilized for parking and decoration y Pasta bar and coffee bar are situated at ground floor adjacent to billing counter and service order counter y There will be 10 small slabs on which people can eat y In the first floor there will be visible kitchen of 100 sq. feet between road and the outlet. Ranchi y An staircase goes to first floor which has been strategically situated at ground floor y The outlet face Circular Road with a sizable free space of 600 sq.
Operation strong supply chain for efficient flow y We will establish of required raw materials y Kitchen will be equipped with .for smooth operation y There will be exhauster in kitchen and gas cylinder will put outside the building for avoiding any hazardous occurrence y In both the floors self service will be encouraged y Most of the items will be packaged such that items can be eaten at outlet or taken home easily y Waiters and cleaners will assure the fast and hygienic service y Home delivery will be provided in 30 minutes in the localities around Circular Road y ERP solutions will be used for inventory management. purchase. sales track record and HRM . billings.
issuing privilege card and contest y PR Press release and stories in local media y Pricing Strategy Considering that we are providing an exciting place we will charge premium for that. posters and hoardings on Circular Road y Sales Promotion Discount coupons. our pricing will suit better to the middle class and upper middle class crowd y Distribution Channel y Instant service at Outlet y Home delivery .Marketing & Sales Effective and targeted marketing tools will be used to attract potential customers y Promotion y Advertisement Through leaflets.
youth targeted.Branding & positioning y Our brand name is Mala Shri Chicken y We will design our logo and tagline which reflect excitement. QSR. non vegetarian y We would position ourselves as nonveg specialized QSR . fun place.
Competition y In non veg QSR we do not have any direct competition but there are reasonably good restaurants like Anand Vatika and Silver Spoon which will get some of our potential customer and vice versa y With innovative menu and quality services we expect to attract customers from other part of the city getting served by non veg focused restaurants like Kathi Kabab .
HRM For the first unit we will have a team of 10. out of which the job of Chef. Manager and Service person·s jobs will be performed by core team itself Particular Chef Manager Order/ Service Waiter Cleaner Delivery boys Security Guard Total Number 1 1 2 2 1 2 1 10 .
HRM and Finance y We will have website and the ERP solution will be connected to the website so that we can access and manage the information off site .Management Information System (MIS) y We will implement ERP solution for better management of transaction. resource management and planning. menu planning and forecast.
Expansion Plan We will be expanding towards North where big chunk of nonvegitarians reside Year 20092009-10 20102010-11 20112011-12 Cities Ranchi (2) Kolkata (5) Delhi (8) .
1500000 out of which Rs. 500000 will be invested by founders and rest Rs. 450000 250000 200000 250000 50000 100000 200000 1500000 .Financials y Start up capital Start up capital required for the first unit is Rs. 1000000 will be arranged from bank or angel investor Particulars Outlet Interior Kitchen Infrastructure Marketing Miscellaneous Working Capital for a month Total Amount in Rs.
1500000 so total requirement of fund in the first financial year is Rs. 2500000 .Continue y For the second unit which will be established in 2009-10 we will require fund of Rs.
Revenue: First Year we will operate for 4 y In the first financial year 2009-10 months only and target to generate sales of Rs. 1500000 Month Amount in Rs. December 300000 January 300000 February 300000 March (2) 600000 Total 1500000 .
consecutively 20092009-10 2 1500000 20102010-11 7 42000000 20112011-12 15 108000000 20122012-13 27 194400000 20132013-14 42 302400000 .600000 Year No of Units Sales in Rs.Revenue: First five year y We will expand ourselves aggressively across the country y We consider that in the first year average monthly sale will be Rs 300000 and in second and third year it will increase to Rs 500000 and Rs.
Continue y We are targeting a profit margin of 40% of sales y And the net profitability of 20% of sales .
in Lacs Year 20092009-10 20102010-11 20112011-12 20122012-13 20132013-14 Funding required 25 150 250 400 500 Source of fund Founders Founders or Bank Founders or Bank Founders or Bank Founders or Bank .Funding requirement Rs.
Timeline Particular Getting outlet Launching first outlet Launching second outlet Timeline April 2009 November 2009 February 2010 .
THANK YOU .
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.