MARKET RESEARCH DABUR CHYAWANPRASH

GROUP MEMBERS:
Ashmita Poddar Meghna Pal Prutha Yande Laxmikant Nandapurkar Prashant Nehete Dhaval Shah Parth Mithani

INTRODUCTION ‡ FMCG Products.People buy at regular intervals ‡ FMCG sector: offers high returns ‡ 4th largest sector of Indian economy ‡ Intense competition ‡ Presence of MNCs ‡ Availability of raw materials and cheaper labor give India advantage .

Oral Care. Hajmola. 3416 Crore ‡ Key consumer product categories.Vatika. Health Care.COMPANY PROFILE ‡ Established in 1884 by Dr. Real Fruit Juice . S K Burman in Kolkata ‡ Worlds largest Ayurvedic and Natural Health Care company ‡ Revenue of over Rs.Hair Care. Skin Care and Foods ‡ Key Brands.

vigor and vitality ‡ Antioxidant properties reduces cell decay and aging ‡ Dabur Chyawanprash more than 60% market share in Chyawanprash category .ABOUT THE PRODUCT ‡ Dabur Chyawanprash ‡ First documented formula 2000 year old Charak Samhita ‡ Combination of herbs and plant extracts in base of amla fruit pulp ‡ Maintains youthfulness of body.

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ENTRY INTO THE MARKET ‡ Dabur Chyawanprash entered into the market in 1949 ‡ Introduced product at such time when no one was aware of this product segment ‡ Adopted original ayurvedic formula ‡ Dabur Research team added new herbs and refined processing to maintain quality standards .

Health conscious people in India ‡ Product Mix ‡ ‡ ‡ ‡ Product Price Place Promotion .STRATEGIES ADOPTED ‡ Truly Indian product ‡ Name derived from Hindu mythology ‡ Formula from Charak samhita ‡ Targeted kids in 6 to 16 years in initial stages ‡ 1990.

Marketing Mix .

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