Presented By Aravind .


Toyota Motor Corporation is a multi national corporation headquartered in Japan, and the world's largest automaker. Toyota employs approximately 316,000 people worldwide.

a bit about

The company was eventually founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Toyota also owns and operates Lexus and Scion brands and has a majority shareholding stake in Daihatsu and Hino Motors, and minority shareholdings in Fuji Heavy Industries, Isuzu Motors, and Yamaha Motors. The company includes 522 subsidiaries.

a bit about

and in Tokyo. .Toyota is headquartered in Toyota City and Nagoya (both in Aichi). Toyota provides financial services through its division Toyota Financial Services and also builds robots. In addition to manufacturing automobiles. Toyota Industries and Finance divisions form the bulk of the Toyota Group. one of the largest conglomerates in the world.

Kiichiro and Akio toyoda .

. Inc.S. begins operations. 1956: Toyota creates the Toyopet dealer network.. is established. 1962: Toyota Motor Thailand Co. Ltd. 1957: Toyota Motor Sales. U.A.Time Line 1950: Toyota Motor Sales Co. Ltd. .. is formed.

The beginning of Corolla era : 1966 Toyota Corolla dominated the market : 1975 Toyota reached their first award : 1980 .

Toyota built plants is USA: early 1980s Toyota started to develop a bigger company: 1982 .

Ltd. : 1998 Toyota entered F1 : 2002 ..Toyota began to branch out from producing mostly compact cars : 1990s Toyota acquires majority share in Daihatsu Motor Co.

Toyota Sales by Market Area .

Toyota!" (1990±1997). ‡ "Get the feeling!" (2001±2004). and ‡ "Moving Forward" (2004±present). what a feeling!" (1978±1985. "I love what you do for me. ‡ The ownership experience has been targeted in slogans such as "Oh. in the US) ‡ ‡ "Who could ask for anything more" (1986±1989). ‡ "Everyday" (1997±2000)".MARKETING STRATEGY ‡ Toyota's marketing efforts have focused on emphasizing the positive experiences of ownership and vehicle quality. .

2. which it was instrumental in developing. Adding value to the organization by developing its people. A process for problem-solving.Toyota's management philosophy has evolved from the company's origins and has been reflected in the terms "Lean Manufacturing" and Just In Time Production. Recognizing that continuously solving root problems drives organizational learning. The Toyota Way incorporates the Toyota Production System. The Toyota Way has four components: 1. 4. Long-term thinking as a basis for management decisions. . 3.

" it builds on the approach created by the founder of Toyota. ‡ Originally called "Just In Time Production. that comprises its management philosophy and practices. developed by Toyota. .Toyota Production System ‡ The Toyota Production System (TPS) is an integrated socio-technical system. and the engineer Taiichi Ohno. Sakichi Toyoda his son Kiichiro Toyoda.

0bjective of TPS ‡ The main objectives of the TPS are to design out overburden (muri) and inconsistency (mura). and to eliminate waste (muda). .

‡ Took idea of reducing inventory by implementing ³pull´ system from the US supermarkets.Toyota story ‡ Taiichi Ohno benchmarked the competition by visiting Ford and studied Henry Ford¶s ³book. . ‡ ³Pull´ system was implemented by Kanban cards. Ford itself didn¶t seem to practice it. ‡ Ohno also took ideas from Deming when he was lecturing in Japan about quality and productivity.´ ‡ Impressed with Ford¶s philosophy of eliminating waste.

Grow leaders) ‡ Problem-solving (Continuous improvement and learning) Genchi genbutsu .The Toyota Way ³4P´ model ‡ Philosophy (Long-term thinking) ‡ Process (eliminate waste) Kaizen ‡ People and partners (Respect. Challenge them to achieve more.

) ‡ Principle 5: Build the culture of stopping to fix problems to get quality right the first time. (work like a tortoise not the hare. . ‡ Principle 4: Level out the workload (heijunka). ‡ Principle 3: Use ³pull´ system to avoid overproduction. even at the expense of shortterm financial goals Section II ± The Right processes will produce the right results ‡ Principle 2: Create continuous process flow to bring problem to the surface.14 Toyota-Way Principles Section I ± Long-term philosophy ‡ Principle 1: Base your management decisions on a long-term philosophy.

. and teach it to others. thoroughly tested technology that serves your people and processes. ‡ Principle 7: Use visual control so no problems are hidden. ‡ Principle 8: Use only reliable. live the philosophy. Section III ± Add value to the organization by developing your people and partners ‡ Principle 9: Grow leaders who thoroughly understand the work.14 Toyota-Way Principles ‡ Principle 6: Standardize tasks are the foundation for continuous improvement and employee empowerment.

implement decisions rapidly. ‡ Principle 11: Respect your extended network of partners and suppliers by challenging them and helping them improve.14 Toyota-Way Principles ‡ Principle 10: Develop exceptional people and teams who follow your company¶s philosophy. thoroughly considering all options. ‡ Principle 13: Make decisions slowly by consensus. . Section IV ± Continuously solving root problem drives organizational learning ‡ Principle 12: Go and see for yourself to thoroughly understand the situation (genchi genbutsu).

.14 Toyota-Way Principles ‡ Principle 14: Become a learning organization through relentless reflection (hensei) and continuous improvement (kaizen).

RESULTS ‡ Toyota was able to greatly reduce leadtime and cost using the TPS. ‡ This enabled it to become one of the ten largest companies in the world. while improving quality. . ‡ It is currently as profitable as all the other car companies combined and became the largest car manufacturer in 2007.

‡ Good sales price and after sales service Luxury & Elegant car ‡ ‡ ‡ Low price but worst quality in technology Low level car with low price ‡ High machine technology and good driving experience Sporty car ‡ .

‡ Plug-in hybrids‡ All-electric vehicles-.PRODUCT LINE ‡ Toyota is one of the largest companies to push hybrid vehicles in the market and the first to commercially mass-produce and sell such vehicles. . an example being the Toyota Prius.

including ‡ sedans ‡ coupes ‡ vans ‡ trucks ‡ hybrids ‡ and crossovers . Toyota officially lists approximately 125 different models sold under its namesake brand.PRODUCT LINE ‡ As of 2010.

Non-automotive activities ‡ ‡ ‡ ‡ ‡ ‡ Aerospace Philanthropy Higher education Robotics Finance Agricultural biotechnology .

Besides developing their concept cars to make a better world with an environmental best. Let¶s seek the future. Toyota also developing their TOYOTA PARTNER ROBOTS.. .

Recent company developments ‡ 2007±2010 financial crisis ‡ 2009±2010 vehicle recalls ‡ 2011 Earth quake in Japan .

S and European market due to recession ‡ Net loss of over 5bn dollar. .Financial Crisis ‡ Decrease in demand of about 38% in U.

‡ Huge investment in its truck market.What went wrong? ‡ Over expansion. ‡ Highly priced vehicles. .

‡ Huge investment in its truck market. ‡ Highly priced vehicles. .What went wrong? ‡ Over expansion.

‡ Damaged factories and knocked out power plants.Impact of recent earth quake ‡ Decline in the number of auto sales. . causing shortages of parts and electricity.9 billion. ‡ Their sales plunged by 37% and incurred a loss of over 2.

Mahindra. Tata. ‡ It currently is the 8th largest car maker in India after MarutiSuzuki. and Honda. Hyundai. Chevrolet. Ford. . for the manufacture and sales of Toyota cars in India.Toyota Kirloskar Motor Private Limited ‡ Toyota Kirloskar Motor Private Limited is joint venture between Toyota Motor Corporation and the Kirloskar Group.

.200 Crores in building a second manufacturing plant in Bangalore.000 vehicles per annum.Manufacturing Facilities ‡ TKMPL's current plant at Bangalore. ‡ TKMPL has invested Rs 3. Karnataka near its existing plant to manufacture its new car Etios as well as existing models. Karnataka has a capacity of 80.

Models ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Manufactured Locally Toyota Corolla (Launched 2003) Toyota Innova (Launched 2004) Toyota Etios (Launched 2010) Imported Toyota Camry (Launched 2002) Toyota Land Cruiser Prado (Launched 2004) Toyota Fortuner (Launched 2009) Toyota Land Cruiser (Launched 2009) Toyota Prius (Launched 2010) .

‡ As of January 2011.759 vehicles in India in the year 2010 registering a growth rate of 38% compared to 2009 sales. it has dealerships in 89 cities across 22 states and 3 union territories of India.Sales and sales performance ‡ TKMPL sold 74. .

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