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A report is a structured written presentation
directed to interested readers in response to
some specific purpose, aim or request. There
are many varieties of reports, but generally
their function is to give an Ô  

 , to Ô  Ô 
, or to
 to a problem.
An effective report is:
‡ Appropriate to its purpose and audience
‡ Accurate
‡ Logical
‡ Clear and concise
‡ Well organised with clear section heads.
ëne Important advantage that a report has over
other written communication is that it follows a

This enables readers to 

 Ô   on

  of information.

It Ensures    Ô  of the data &

The following is a suggestion as to how you might
proceed in compiling and presenting a report. There
are three stages:

‡ Planning

‡ Writing

‡ Formatting, revising and proof-reading

Π G 
£. Defining the purpose
- make sure you know what's really being asked
2. Defining the audience
- determine your audience's level of understanding
- determine what your audience needs to know
3. Establishing parameters
- determine the scope and level of details required
- determine the length of the report and what can be covered in
that length (geographical coverage).
4. Gathering information
- make sure the information you gather is relevant, contemporary
and factually correct
- make sure that you transcribe facts and figures correctly

´Prepare thorough j j

| Œ
I. Title page X. Introduction
II. Acknowledgements XI. Industry / Company
III. Certificate from ISBS XII. Review of Literature/
IV. Certificate from Theoretical Background
Company XIII. ëbjectives
V. Executive Summary XIV. Research Methodology
(Abstract) XV. Data Analysis , Results
VI. Table of contents and Interpretation
VII. List of tables XVI. Conclusions
VIII. List of figures XVII. Limitations of the project
IX. Abbreviations XVIII. Recommendations
XIX. Appendix
XX. Bibliography

o ^   


o   ^ 


o The 500 word (Max. 2 Pages) Executive

Summary (abstract) shall highlight the
important features of the SIP Report.

o The layout of the SIP Report should give

a brief chapter wise description of the


o What is the project ?

o Definition and purpose of the project
o Scope of the project
o Salient Contributions of the project
o ëutline of the project report

 "     #

o The Brief introduction of the industry &
various players.
o Prospects / Problems of the industry
o Product information in brief.
  # %  "  
&'  () 
o Review of the existing literature
£. International/ national journals,
2. Conferences,
3. books, reports,
which are related to the project.
o ëbjectives of Summer Project
  +   ,) 
o Method of research
o Type of research
o Data type
o Data Collection Tools
o Sampling plan
o Data analysis techniques
º-   .  
o Data classification
o Data Analysis and results
o Interpretation of results

o Salient conclusions from the work
%    *  
o It includes time & money constraints, non-response
issues like break offs, non-response to open-ended
o Guidelines for implementation based on conclusions
o Procedure for implementation
o Expected outcome from the recommendations
o Scope for future work
o  '    /
ëliver, N., & Wilkinson, B. £ 2. The Japanization of British
Industry. ëxford, UK: Basil Blackwell.

o >      /
Makino, S., & Delios, A. £ . Local knowledge transfer
and performance. Journal of International Business Studies,
27: 05- 28.

o › &  /, available online on £st March 2008
(Do not write search engines like
‡ Sensitivity to the audience (e.g., By including
definitions and avoiding AÔ  for the
benefit of non-technical readers and by using
  Ô terms and pronouns)?
‡ Straightforward, concise, and natural wording
‡ Precise wording (e.g., avoiding general terms
like "a large increase´ or ´general levelµ)?
‡ Use of the active voice whenever possible
‡ Concise wording and use of strong verbs
(e.g., "Many factors influence new growth"
instead of "There are many factors that have
an influence on new growth")
‡ Relatively small sentences
‡ Relatively small paragraphs
‡ Appropriate use of verb tense
‡ A coherent flow
Apply the following ‰   ' ‰

£. Have I fulfilled the purpose of the report?

2. Is it written at a level appropriate to its audience?
3. Are its Ô correct?
4. Is it comprehensive?
5. Is all the included information Ô?
. Are the layout and presentation   
7. Is the style clear, concise and  
8. Does the abstract summarise?
. Does the introduction adequately introduce
£0. Is the discussion organised logically?
££. Is the conclusion section Properly Written?
£2. Are the recommendations reasonable?
£3. º Ô   
Ô Ô   Ô     
£4. Have I acknowledged all sources of information
through correct referencing?
£5. Have I checked spelling, grammar and punctuation?