THE FRUITS OF MOBILE INNOVATION

BY JOHN WAIBOCHI

What is the situation now?
Phones improving, converging with PDAs Majority of active citizens already mobile Service providers learned how to overcome restrictions and leverage the advantages of mobile communications MPESA integration into existing financial instruments & VAS. Mobile phone is gradually becoming a personalized tool for using and managing services

Subscriber Growth (Millions)
350 300 250 200 150 100 East Africa West Africa

Revenue Growth (US$ Billions)

50
0

2003 2008 2015

Price per 1Mbit/sec per month
$6,000
$5,000

Growth of bandwidth utilisation
300%

250%
200% 150%

$4,000
$3,000 $2,000

$1,000
$0 2005 2008 2009 2010 E

100%
50% 0% 2008 2009 2010 E

‡ ‡ ‡ ‡ ‡

US$ 300m Transacted per month in country of GDP per Capita of US$ 1,600 Only < 1,000 Bank Branches But > 20,000 Mobile Payment Outlets 9 million Mobile Payment Users out of approx. 17.5 Million Subscribers 95% of Mobile Users Agree Mobile Phones are Useful in Business

Where we see the revolution going

mhealth

magriculture

medu

mshopper

mtransport

mnews

Mfinance

Mentertainment

Online mobile store

THE OFFERING
Third parties Third parties
MasterCard

Creation

Aggregation Third parties Third parties Presentation Third parties

Customers

Delivery Of Services

Payment For Services

USSD

www Java WAP SMS MMS Billing + Mobile Money Service Provider Databases Service Provisioning

Consumer

Virtual Wallet the best way to enable e/m service supermarket
- information disseminated by via different channels:

USSD, J2ME, WAP, WEB, MMS, SMS, etc., -apps development, developer revenue models - content personalization, content monetization - content generation by third party e-/m- services, - accounting and billing for usage via all channels
Virtual wallets provide ability to monetize the content

Information

Transactions

Entertainment

Apps

Services

Communities

THE PLAYERS
Users
Users Gateway Platforms Payments

Mobile Phone

ZAP MPESA YU

Deliver
PDA

BANK 1 BANK 2 BANK 3

Optimise
Laptop

Secure

VIRTUAL WALLET

Desktop

Management Operating System

PAY-PAL VISA

Co-location

Revenue Models
‡ Transaction Fees
± Selling the product direct to the customers and charging a fee per transaction.

‡ Advertisements
± Charge corporates for ads in apps or on platform directories

‡ Subscription
± Regular updates at a daily/weekly/monthly fee

‡ On Demand
± Charged whenever use the service

‡ Free
± Cost absorbed by the developer

‡ Upsell
± Base app is free but higher versions chargeable

‡ Trial & Pay
± 1st number of apps use free then chargeable thereafter

Case study video here

Recognition

THANK YOU

4/26/2011 14

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