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AdWords Communication Ad Extensions

Gather Leads from
February, 2011

Google Confidential and Proprietary


Google Confidential and Proprietary 2 .What are Communication Ad Extensions? The AdWords Communication Ad Extensions are a new ad extension that allows AdWords advertisers to display communication means as part of a text ad. thus allowing users to submit their information to be contacted.

These are two examples: With icons… Without icons… Google Confidential and Proprietary 3 .What does it look like? During the Alpha period we’ll be experimenting with different visualization options.

it works by enhancing your existing ads by simply providing us a phone number or email address 3 Google Confidential and Proprietary 4 .Why participate in the Communication Ad Extensions experiment? 1 2 Increase ROI for your current search ads by capturing leads right from Get leads for free when someone submits their data through your ads Easy: Like all Extensions.

com and find your ad 2 Users select the contact method they would prefer and a box is automatically displayed beneath your ad.How do Communication Ad Extensions work? 1 Potential customers perform a search on Google. 3 The user fills their data and hit “Request email” or “Request Call” Google Confidential and Proprietary 5 .

How do Communication Ad Extensions work? 4 5 You receive an email from us. with the information provided by the interested user. Depending on the way the user requested to be contacted …. which will automatically re-route you to your potential customer OR Email Leads: You will be provided a masqueraded email address. Phone Leads: Call a Google phone number we’ll specify and provide it with the Lead ID. Emails sent to this address will automatically re-route you to your potential customer Google Confidential and Proprietary 6 .

Bear this in mind for your volume expectations. which will allow us to effectively measure their response to it. On Volume Since this Ad Extension is in an alpha stage. or both types of leads. we won’t show it on all of your ad impressions. "Make an appointment". Reporting Performance data on your Communication Ad Extensions will be provided by your Account Manager.What should you know about this new Ad format? Pricing Leads wil be free during the experimental phase On Contact methods You can indicate to us whether you would want to receive either email. On Customization You can customize the action message by choosing among the following: "Be contacted by this business". or “Get more information”. "Request a quote“. Google Confidential and Proprietary . phone. “Request a consultation”. We estimate about 10% of users will see them.

phone. Feedback We are interested in your feedback in order to build the best user and advertiser experience in Google. “Request a consultation”. or both) • The campaigns that you want to have Communication Ad Extensions enabled • Choose an action message: "Be contacted by this business". or “Get more information”. Please let your Account Manager know how this ad format is performing for you. Google Confidential and Proprietary 8 .com. Please reach out to your Account Manager if that’s the case and let us know the reason so that we are able to act on it. "Make an appointment". "Request a quote“. Opting out You will be able to opt out at any time with a 24-48 hrs delay.Alpha participation Participation guidelines Let your Account Manager know of your interest in the beta and the following data points: • Business name • Email address where leads should be sent • Which lead mechanism they want (email.