APPS VS.

WEB
Putting apps into context….
• Over 8 billion downloads last year from zero a few years ago

• Estimated to be 50 billion downloads by 2012 and 30$ billion in revenue by

2015 (Chetan Sharma, Juniper)

• Over 600,000 apps between Apple, Android and GetJar

• 35.3% of US consumers used apps in Jan 2011 (Comscore)

• An estimated 65.8M Americans now use smartphones (Comscore Jan 2011)

• Top smartphone platforms: Rim 30.4%, Android 31.2%, Apple 24.7% (Jan
2011, Comscore)

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What is GetJar?
• As the world’s largest, open app store GetJar’s technology, people and
experience allows us to:

 Host over 75,000 apps supporting nearly 2,500 different phones across all
major mobile platforms
 Distribute these apps for more then 300,000 publishers in nearly 200
countries
 Acquire users for our clients across multiple inventory sources guaranteeing
the lowest cost per download and the highest scale
 Track app downloads and usage leveraging in-house data analytics and
conversion tracking

Results: Over 1.6 billion downloads to date for clients

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 Apps vs. web – does the consumer care?

Blackberry
Bold, Curve,
Tour, Storm?
Is my phone a What version of
smartphone? Android do I have?

Will it work on my What is HTML5?

old old Moto Rzr?

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Side by Side – what does it look like?

Apps pros: Web pros:

• Always “on” • Reach

• Deep engagement • Cheaper development

• Leverage device power / features • Ease of distribution

(touch, accelerometer)
• Instant update
• Viral!
• Requires connectivity*
• Sexy

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Key questions to ask yourself in terms of strategy

• Am I brand building or trying to get the user to “do” something?

– Determines app or web strategy

• Do I want a deep experience or something more shallow?

– Determines platform strategy

• How broad is my audience?

– Determines app or web strategy

• How much resource do I have?

– Determines depth of engagement and number of platforms

• How important is monetizing my mobile users?

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There are a number of things you should know…

Installed base? Billing available

OEM’s using
platform

Number of
Ease of versions
distribution

Size of
catalog

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And the landscape looks ugly…
Platform iOS Android Rim Win 7 Symbian Java Palm
WW mkt 16% 33% 14% 3% 31% N/A <3%
share (sf)
WW base 73.5M 40M± 80M± 2M 250M+ 2B+ 500k±
Apps 300,000+ 200,000+ 12,000± 8,000+ NA 70,000± 4,000+
Stores 1 7 5 1 100+ 100+ 1
Paid/free Free, CC Free, Free, CC, Free, CC, Free, CB, Free, CB, Free,
Checkout PP, CB Some CB CC, PP CC, PP CC
, CB*
OEM’s Apple HTC, Blackberry Samsung Nokia Samsung, Palm,
Samsung , Nokia, (legacy SE, Nokia, HP
, SE, LG, HTC, Dell SE, LG,Moto, tablets
Sharp, Samsung) Shapr,
Tosh, Tosh, ZTE
ZTE,
Moto
OS 4 6 6 1 3 NA 2
versions

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Top mobile brands today are cross platform

App Appl And BB Web Java Symb Win GJ DLs

Facebook X X X X X X X 100M+

Ebuddy X X X X X X X 77M+

Opera X X X X X X X 50M+

MTV X X X 2M+

Google X X X X X X X 18M+

Yahoo! X X X X 20M+

Fandango X X X X 1M+

YouTube X X X X X X 8M+
Web & Apps for Facebook

How do you get 500m users

Of your service to go mobile?

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Using your mobile site to drive app downloads

Step 1:
Consumer visits the Facebook site
and clicks a link to
“Download Facebook here”
Step 2:
Step 23:
They are taken to Facebook’s App
Consumer downloads the most
download page on the appropriate
store appropriate app for their handset

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 And don’t forget your Web site!

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 Fandango’s approach was similar

Web downloads
More then 40% of
Dl’s to date

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 Yahoo!’s strategy US smartphones + web

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 Everyone’s got a phone! What should you do?

• Identify precisely your user and what they

expect of your mobile service

• Determine brand vs. performance

• Select the platforms that best suit your

strategy

• Richness vs. speed

• Depth vs. breadth

• Dive in, collect data, analyze and start

over!

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 Patrick Mork
Chief Marketing Officer
patrick@getjar.com
www.getjar.com
@getjar
Blog.developer.getjar.com/developer

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