PORTABLE HOUSES IN INDIA

Submitted by Bhanu tejja.k Chandan mishra Kapil kumar

OBJECTIVES PIRMARY ‡ To provide a hassle-free. SECONDARY ‡ To reduce the wastage of materials while constructing structures. ‡ To provide a solution for usage of environment friendly materials for construction. . flexible and time saving method of constructing buildings. ‡ To provide a solution for low cost housing. ‡ To find a method by which the building is made relocatable.

PRODUCT IDENTIFICATION The concept of modular construction of buildings is used in almost every sector as follows: Administrative Office Construction Educational Institutions Medical facilities Assisted living Industrial uses Residential buildings Branch financial offices Government buildings General commercial offices & the list goes on so. ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ .

India is the 4th largest economy [3]. ‡ Increasing competitiveness and confidence in unfolding business opportunities in India.6 years [2]. ‡ Physical and social infrastructure development supported by incentives from both Central government and States as well.FACTORS ENCOURAGING ‡ India stands out to be second fastest growing economy of the world and India s services sector growth standing out to be second highest globally [1]. ‡ Consumer market in middle-class is of whopping 350 million [4]. ‡ In terms of purchasing parity. . ‡ India has its population with median age of 24.

technical and marketing services rapidly developing. ‡ Government s disinvestment from its ownership business . ‡ R&D. infrastructure. ‡ Sound banking system with the entry of international players encouraging various financial options. ‡ Ease in access to South Asian markets through large coastline.Conti ‡ Availability of diversified infrastructure facilities.

TRADITIONAL AND MODULAR .

AWARENESS AMONG PEOPLE ABOUT THE PRODUCT 3% 36% High 61% Medium Low .

SECTOR SUITABLE FOR PORTABLE BUILDINGS 11% 12% 24% 25% Government Industrial Commercial Residential Educational 28% .

FACTOR THAT WOULD INFLUENCE PEOPLE IN CONSTRUCTING A BUILDING 19% 37% Time of construction Cost of Construction Flexibility 44% .

USAGE OF PORTABLE BUILDINGS IN SEISMIC ZONES 8% 21% 30% STRONGLY AGREE AGREE DISAGREE STRONGLY DISAGREE 41% .

FOR RURAL AREA DEVELOPMENT 0% 7% 10% YES PREFERABLY 22% 61% MAY BE CAN'T SAY NO .

SEGMENT OF PEOPLE WHO WOULD PREFER PORTABLE BUILDINGS 5% 24% 27% High Class (HC) Upper Middle Class (UMC) Middle Class (MC) Lower Middle Class (LMC) 12% Lower Class (LC) 32% .

DO GOVERNMENT REGULATIONS PERMIT THESE BUILDINGS 80 75 70 60 50 40 30 25 20 10 0 YES NO .

SAFETY OF PORTABLE BUILDINGS OVER BRICK BUILT STRUCTURES 17% 35% VERY HIGH HIGH 35% SAME LOW VERY LOW 11% 2% .

MARKETING MIX ‡ PLACE ‡ CHANNEL ‡ PROMOTION PRINT MEDIA VISUAL MEDIA ELECTRONIC MEDIA .

htm .REFERENCES ‡ 13th Asia Construct.com/what-are-modularbuildings. .wisegeek.com .modtech.com/why_buy.http://www.http://www.php .http://www. Indian Construction Industry (2006-2007).modularcenter. India. Construction Industry Development Council.

THANK YOU .