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1963-1974 Amancio Ortega Gaona founded Inditex


1975 The first zara store was opened in Spain
1976-1984 Spreading of zara store in Spain
1985 Zara started to enter the overseas market (in Portugal)
1989 Entering New York City, in USA
1990 Entering Paris, in France
1991-2004 Spreading to the whole world including Japan(1998)
2007 Entering R.O.Korea in 30, April at COEX Mall and Lottt
e Young Plaza
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Chair man: Amancio Ortega Gaona
Location of Headquarter: Coru[a in S
pain
Annual profit: 94billion
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One brand of the Inditex group
Zara's profit makes up 75% of the Indite
x.
Representative success case of Time to M
arket

 

The first retail shop was opened in 1975
  
 

 
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Îased on the most recent fashion trends presented
at Fashion Week in both the spring and the autu
mn of every year, these are designed and manufa
ctured quickly and cheaply to allow the mainstrea
m consumer to take advantage of current clothing
styles at a lower price

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Products meeting the


demand for fast-
fast-changing
and short life-
life-cycled fasion
trends

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 ertical Systematization of IT System for collecting


Design and Production Recreational ablility Customer Information Real estate
Process of Fashion
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Developing Usually, Most of clothing company needs 6 months to make a
new 9 10 new product but ZARA process all producing of new product
within 2 weeks. It is the fastest company among SPA brands.
products
ZARA receive texture from their own supplier. ZARA made a
Purchasing 8 6 exclusive sales contract with a Chinad s company.

They located their produce processing at Spain where close to


Production 8 7 main market for gripping demand.

Inventory They have less inventory than other company. They produce a
8 7 lot of product very little although it is very popular items.
Control
They manage finance, account and operating through ERP
Information system efficiently. And They are using CRM to analyze
Management
7 10 outbound information thoroughly. Through this ZARA improve
efficiency of managing.

They dond t have another ad costs. Îut they inflect their store.
Marketing 8 7 They change the store once a two weeks, Through this, they
fortify marketing impact.
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Costly to Exploited by
 aluable Rare
Imitate Organization

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No
Reproduction

Limitations of
Low Quality
the Service

Middle Priced Lqw


goods Awareness
    


More Strategic Knowledge and


Asian Market
Targeting Female information through
Invasion
Customers whole stores

Continous
Industrial
Improvement of QR
Diversification
System