BUILDING A UNIQUE TOTAL REWARDS AND HR

SYSTEM FOR A UNIQUE COMPANY AT:

SUBMITTED BY:
• PRIYANKA SINGH-10202050
• DEVIKA DEBI-10202254
• JAGRITI BHAGAT-10202049
• SHREY SAURABH-10202047
• VISHAL SINGH-10202028
• NITISH SINGH-10202054
• SHIVESH CHANDRA-10202037
• M.C.REDDY-10202253
 STARBUCKS CORP:

•March 30, 1971 ² original Starbucks is opened in Seattle,

Washington.(Gordon Bowker,Jerry Baldwin and zev seigl)

•The turning point in 1981-Howard schultz became interested

in starbucks.

•April 1986 - Schultz left SB and started the Giornale coffee

bar chain.

•1987 - Baldwin, Siegal, and Bowker sell Starbucks to Schultz.

•The logo is also inspired by the sea featuring a twin-tailed
siren from Greek mythology.
 ctd…

•By 1990s starbucks had 110 stores.

•Starbucks is known all over the world for its unique

brands.

•The company sells a line of premium products viz-tea,coffee,

cookies etc.

•First international outlet in 1996, Tokyo.

•“To inspire and nurture the human spirit one person, one cup, and
one neighborhood at a time”
 Starbucks Today-

*Total stores 16,706 (as of Dec. 27, 2009)

*8,850 Company-operated stores.
*7,856 Licensed stores.
*Operating in more than 50 countries
*Revenue of $9.8B

*More than 25 million cups served per week in the U.S.

*Starbucks Corporation’s common stock is listed on NASDAQ,

under thetrading symbol SBUX.

*Argentina, Aruba , Australia, Austria, Bahamas, Bahrain, Belgium,

Brazil,Bulgaria, Canada, Chile, China etc
 HRM policies

•Starbucks realised early that motivated and committed

workforce was a key success to retail business.

•Starbucks experienceµ differentiated them from

the competitors.

•It was important to have ´right people hiring the

right people.

•Competencies sought for were, adaptability,

dependability and team work.
 A LOOK AT TOTAL PAY
•BONUSES: Rewards achievement of specific business goals (for eligible
jobs)

•BENEFITS: Includes health, dental and vision insurance, EAP,

reimbursement accounts, short and long term disability and working
solutions.

•STOCK: SIP, Bean stock programmes

•MISSION REVIEW
How can the company continue to reinforce and live its
strong culture and value system as it gets more diverse,
spread out and bigger?

• The culture had its roots in the mission statement and

reflected the companies values.
• SBs put employees welfare before any factor.
• The objective, ´provide a great work environment and
treat each other with respect and dignity.
• The mission review program.
• SBs maintained equality regardless of the rank
employees were called partners.
• All were eligible for stock options.
As Starbucks grows larger, how can it maintain a small company
feel ?

•Boost team spirit.

•Make rewards meaningful.

•Recognition from the top means the most.

•Don’t forget suppliers and clients.

•Respect your front line.

•Remember the spouse.

•Recognize them with fanfare.

How Do Programs Such As Bean Stock, Which Have Been
Extremely Successful, Maintain Their Vibrancy And Stay Aligned
With The Changes In The Business And The Needs Of The
Employees?

• Savings plan

• Perks for partners

• Starbucks commuter benefit programme

THANK YOU