Research Methodology

MOCHI
Vs
METRO

MMS
Swapnil Dugad (P-37) Swapnil Ghatol (P-40)
IInd Sem.
Parashar
Sunit Sarode (P-34) Kamlesh Mahajan (P-11)
Disha Bhat (P-48) Ananya Auti (P-51)
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(P-23) Page 1
What is Research Methodology?
• The system of collecting data for research projects is known as
research methodology.

• Research Methodology defines research as a scientific and

systematic search for pertinent information on a specific topic. In
fact, reasearch is an art of scientific investigation.

• Some important factors in research methodology include validity

of research data, Ethics and the reliability of measures most of
your work is finished by the time you finish the analysis of your
data
MOCHI
METRO

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Types of Research:

 Descriptive Research

 Analytical Research

 Conceptual/Experimental Research

 Exploratory Research
MOCHI
METRO

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Objective:

To know the Customer Preference

for footwear between mochi and
metro.

MOCHI
METRO

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Data Collection:

• SECONDARY SOURCES

• PRIMARY SOURCES

MOCHI
METRO

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 Primary Data
• Primary data – data you collect
• Primary Data – Examples
1. Surveys
2. Focus groups
3. Questionnaires
4. Personal interviews
5. Experiments and observational study

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 Secondary data
• Secondary data – data someone else has
collected
• Examples =
1. Internet
2. Vital Statistics – birth, death certificates
3.Hospital, clinic, school records
4. Private and foundation databases
5. City and county governments
6. Federal agency statistics

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Research Process:

Problem Definition

Objectives of the research

Research Design

Data collection

Data analysis

Interpretation of results

Validation of results
MOCHI
METRO

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Company Profile:
MOCHI
METRO
• Est. in 2000
• Est. in 1947
• Main Market: India
• Countrywide network
• Mainly Famous for Footwear &
• Presence in more than 32 Cities
Footwear Accessories, Handbag,
• Main Market: India
Wallets, Belts, Socks, etc.
North America, Mid East, Western
Europe

MOCHI
METRO

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Product & Services
METRO MOCHI
• Mainly Famous for Leather • It always attract to customer by
Footwear giving them discounts.
Ladies & Gents Shoes, Sandals,
Chapals And Coat Shoes as well as • Main Customers: All age group
Traditional Shoe People
“Bachpan se Pachpan tak”
• Main Customers: Leather users,
Leather goods stores, leather goods
trading companies

• Online Shopping Service

MOCHI
METRO

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How many Customer select Mochi & Metro
for Design & Price ?

Metro Mochi
MOCHI
METRO

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What you like in Metro shoes ?

MOCHI
METRO

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What you like in Mochi Shoes ?

MOCHI
METRO

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According to you which is most
preferred footwear Brand ?

MOCHI
METRO

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Rate after Sales & Service of Mochi:

MOCHI
METRO

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Rate after Sales & Service of Metro:

MOCHI
METRO

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Rate the durability of Mochi:

MOCHI
METRO

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 Rate the durability of Metro:

MOCHI
METRO

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Rate Product Safety of Mochi:

MOCHI
METRO

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Rate Product Safety of Metro:

MOCHI
METRO

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 Chi- Square Test

• Chi-squared test-to determine the relationship

between variables

Formula: X2 = ε(Oij- Eij)2

Eij

Oij = observed frequency of the cell in ith row and jth

column
Eij = expected frequency of the cell in the ith row and
jth column
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MOCHI V/S METRO
Design Price Total

MOCHI 38 26 64

METRO 26 38 64

Total 64 64 128

E )2
X ε ij-
2= (O
ij
Eij
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 Hypothesis

• H0 :Mochi is as good as Metro in terms of

customer preference
• H1 :Mochi is better than Metro in terms of
customer preference

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 MOCHI V/S METRO
Observation Expected (O-E) (O-E)2 (O-E)2/E
Frequencies
(O) (E)
38 19 32 1024 32
26 13 32 1024 32
26 13 32 1024 32
38 19 32 1024 32
128

X2cal = 128

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 Tabular Value Calculation

• Degree of Freedom = (c -1) (r-1)

Where, C : Number of Columns
r : Number of rows
Degree of Freedom = (2-1) (2-1)
Degree of Freedom = 1
At 10% Level of Significance,
X 2
tab = 2.71
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 Solution

X2cal = 128
X2tab = 2.71

So, X2tab < X2cal

• Therefore, H0 is rejected, Which means
there is significant difference between the
customer preference towards MOCHI and
METRO.
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 MOCHI V/S METRO
Pattern Uniquen Price Colour total
ess combinatio
in n
design
MOCHI 21 20 14 9 64
METRO 15 25 14 10 64
Total 36 45 28 19 128

E )2
X ε ij-
2= (O
ij
Eij
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 Hypothesis

• H0 :Mochi is as good as Metro in terms of

pattern, uniqueness in design, price and
color combination
• H1 :Mochi is better than Metro in terms of
pattern, uniqueness in design, price and
color combination

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 MOCHI V/S METRO
Observation Expected (O-E) (O-E)2 (O-E)2/E
Frequencies
(O) (E)
21 18 3 9 0.50
15 18 -3 9 0.50
20 22.5 -2.5 6.25 0.27
25 22.5 2.5 6.25 0.27
14 14 0 0 0.00
14 14 0 0 0.00
9 9.5 -0.5 0.25 0.03
10 9.5 0.5 0.25 0.03
1.592

X2cal = 1.592
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 Tabular Value Calculation

• Degree of Freedom = (c -1) (r-1)

Where, C : Number of Columns
r : Number of rows
Degree of Freedom = (4-1) (2-1)
Degree of Freedom = 3
At 10% Level of Significance,
X 2
tab = 6.25
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 Solution

X2cal = 1.592
X2tab = 6.25

So, X2tab > X2cal

• Therefore, Ho is accepted, Which means
there is no significant difference between the
customer preference towards MOCHI and
METRO.
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Recommendation for MOCHI

• Website to connect with customers

• More experimentation with bright colours
• Durability aspect
• More designs in Formal Collections

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Recommendation for METRO
• Need to improve shop floor and after sales
service
• Offers like “purana do, naye pe discount
lo”
• Provisions for XL and special sizes
• Collection should be changed frequently.

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Limitation:

• Time constraint
• People give fake answers
• Lack of seriousness

MOCHI
METRO

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LEARNING’S

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WEBLIOGRAPHY

• www.metroshoes.net

BIBLIOGRAPHY
• RM- Paneer Salvum

METRO MOCHI

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 Thank
You
MOCHI
METRO

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