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It is one of the first companies to introduce electric vehicles worldwide .Mahindra Reva Electric Vehicles Private Limited. formerly known as the Reva Electric Car Company. ` is an Indian company based in Bangalore. The company's flagship EV REVAi is the world's best selling electric vehicle so far. involved in designing and manufacturing of compact electric vehicles. ` .

chairman of the Maini Group of Bangalore.` The company has been acquired by Indian conglomerate Mahindra & Mahindra in May 2010. ` ` . founded in 1994 by Sudarshan Maini. as a joint venture with Amerigon Electric Vehicle Technologies (AEVT Inc.) of the USA The company's sole aim was to develop and produce an affordable compact electric car. and now operates as one of its parent's marquees.

. ` zero inefficiencies ` zero pollution.The "zero principle" . This is achieved through Zero Wastage and Zero Compromises.philosophy of the Maini Group has been the guiding principle of the RECC ` zero defects. ` zero time delays.

` ` ` ` in 2001 RECC launched the REVA. . In 2004 GoinGreen of the UK entered into an agreement with RECC to import REVA cars and market them under the GWiz moniker. The company started production of a Lithium-ion variant called the REVA L-ion in 2009. In 2008 a revamped REVA model was launched called the REVAi. In 2006 Riva received an additional investment of $20 million from Draper Fisher Jurveston and Global Environment Fund (GEF). and the world's first mass produced electric car. its first model.

` Mahindra¶s president of automotive business. ` the company was renamed Mahindra Reva Electric Vehicles Private Limited.In 2009 at the Frankfurt Motor Show.During the event Reva and General Motors India declared a technical collaboration to develop affordable EV for the Indian market ` On May 26th 2010.2% controlling stake in Reva. Reva presented its future models Reva NXR and Reva NXG. Mahindra & Mahindra bought a 55. became the new company¶s chairman ` . Pawan Goenka.

which has faster acceleration and a nominal range of 120 km (75 mi) per charge.[11] The REVA has been sold in India since 2001 and in the UK since 2003. a two-seater roadster concept car with a nominal range of 200 km (124 mi) per charge and a top speed of 120 km/h (75 mph). which has a nominal range of 80 km (50 mi) per charge and a top speed of 80 km/h (50 mph). equipped with lead-acid batteries.` ` ` ` ` ` RECC currently produces two versions of the REVAi. an urban electric micro-car seating two adults and two children: A silver REVAi REVAi. It is now available in many other countries. . equipped with Lithium-ion batteries. REVA L-ion. RECC also built in 2005 the REVA-NXG.

clutchless. ` Environment friendly car ` Economic to Drive (0. small turning radius) ` Easy to park (small size) ` .No Competition in the Electronic Vehicle Segment.4 paise/KM) ` Successful in Export Markets (no 1 in UK) ` Easy to Drive (gearless.

Competition from gasoline vehicles ` Small size ` High Price ` Low consumer awareness ` Small driving range (upto 65 KM) ` .

Huge untapped EV market ` Growing demand of green technologies ` Rising fuel costs ` Growing road congestion in urban cities ` .

Government incentives to gasoline vehicles ` Entry of competitors ` Stringent safety requirements anticipated ` Availability of hybrid vehicles ` .

419* .Reva Price Rs 3.49.Rs 4.28.705* .