PRESENTATION ON CORPORATE LEVEL STRATEGIES

PRESENTED BY: ANKIT MALHOTRA KAVISH SINGH VIKAS GOYAL ASHU GUPTA

TYPES OF CORPORATE STRATEGY.CONTENTS ABOUT CORPORATE STRATEGY. * STABILITY STRATEGY * EXPANSION STRATEGY * RETRENCHMENT STRATEGY * COMBINATION STRATEGY .

 Corporate strategy includes decisions regarding the flow of financial and other resources to and from a company·s product lines and business units.CORPORATE STRATEGY  Corporate strategy are basically about the choice of direction that a firm adopts in order to achieve its objectives. .

STABILITY STRATEGY  Stability strategy is adopted by an organization when it attempts on improvement of its functional performance without any significant change in their product lines. technology. .  Customer groups. customer functions.

'Splendor NXG. Upgrade version: Passion Plus.  Like Hero Honda Splendor.  Upgrade version: "Splendor Plus" .  Hero honda Passion. . Passion Pro.EXAMPLE  Hero Honda is a good example of stability strategy because they don·t launch any products but they upgrade their existing products in the market. "Super Splendor´.

EXPANSION STRATEGY  Expansion strategy is followed when an organization aims at high growth by substantially broadening the scope of one or more of its businesses in terms of their respective customer groups. and alternative technologies in order to improve overall performance. customer functions. .

31 billion.  The takeover cost Tata motors around $2. .EXAMPLE  TATA Motors can be an example of expansion strategy because recently TATA Motors took over jaguar and land rover.

sales are going down and profits are becoming losses. .R E T R E N C H M E NT S T R AT E G Y  A company may pursue retrenchment strategy when it has a weak competitive position in some or all of its product lines.  that resulting in poor performance.

 Another example of this strategy is BPL electronics ltd which almost lost their complete market share and vanished from the market.EXAMPLE  VIDEOCON electronics ltd faced high competition in their electronics field and they had difficulties to catch-up the market. .

COMBINATION STRATEGY  Combination strategy are a mixture of stability. So the combination of all strategies is important to improve the overall performance of the company.  It would be difficult to find any organization that has survived and grown by adopting a single ´pureµ strategy. expansion and retrenchment strategies applied either simultaneously or sequentially. .

and packaging & Printing. . paperboards. Hotels. So ITC ( Indian Tobacco Company) is a very good example of this strategy because:  ITC has a corporate portfolio consisting different businesses:  Cigarettes.EXAMPLE  As combination strategy defines the combination of all strategies.

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