A PROJECT REPORT ON

PAPER XVIII AND XX-PROJECT PRESENTATION AND VIVA VOCE OF BBA(H) PART III 2010 SUBMITTED BY-ARIJIT DE ROLL NO-173-032-0016 THE BHAWANIPUR EDUCATION SOCIETY COLLEGE MENTOR-MR.T SENGUPTA

TABLE OF CONTENTS
S.NO. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12 13 14 15 16 INTRODUCTION RESEARCH METHODOLOGY OBJECTIVE OF MY RESEARCH PRODUCTS AND SERVICES COMPETITORS COMPANY PROFILE MARKETING STRATEGIES AWARDS CLIENTS FINANCIALS OF RELIANCE COMMUNICATION ROLE OF MANAGEMENT RESEARCH AND FINDINGS LEARNING AND LIMITATIONS NO.OF BRANCHES JOB OPPORTUNITY CONCLUSION TOPIC

and consulting. VISION³We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India. This backbone was commissioned on 28 December 2002. data and video) digital network. applications.000 route kilometers of a pan-India fiber optic backbone. though sadly after his unexpected demise on 6 July 2002. Reliance Communications is revolutionizing the way India communicates and networks. Today. It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started laying 60.The Late Dhirubhai Ambani dreamt of a digital India ² an India where the common man would have access to affordable means of information and communication.´ . We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally. It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain. high-capacity. the auspicious occasion of Dhirubhai¶s 70th birthday. including infrastructure and services ² for enterprises as well as individuals. integrated (both wireless and wire line) and convergent (voice. We will offer unparalleled value to create customer delight and enhance business productivity. Reliance Communications has a reliable. truly bringing about a new way of life.

what data gathering will be employed. When we talk of research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using a particular method or technique and why we are not using others so that research results are capable of being evaluated either by the researcher himself or by others. Research methodology is what must be done. how sources of data will be selected and how the data will be analyzed and conclusions reached. how it will be done. Methods and techniques are often used synonymously in research literature. .RESEARCH METHODOLOGY Methodology in the applied sense refers to various methods used by the researcher right from data collection and various techniques used for the same for interpretation and inference. what data will be needed.

. To make the employees aware about the new product and plans and with this to know exactly what type of plans does the customer wants to use. To know about the employees satisfaction from training. Ask them to take the complete view of the customer about the RCIL and its services and thus to generate need of Reliance products. With the help of the questionnaire the company can made the important changes in the training procedure so that the company reaches towards the employes satisfaction. The key objectives of the research are as follows: To know about the how they get training.OBJECTIVES OF THE RESEARCH The basic purpose of the research was to identify the position of the employees .

R World : CDMA | GSM 10. Business Broadband Internet 9. Wireless phone 3. Roaming 6. Reliance IPTV 15. Blackberry 5. Reliance passport 13. Blackberry 2. One Office Duo 4. Common service center ENTERPRISE1. Video Conferencing 14. Office centrex-E1DID 3. Reliance net connect 9. Virtual Private Network 12. Wireless terminal 4. Wireless Data VPN 13. Reliance passport 12. Reliance BIG TV 14. Broadband 8. Audio Conferencing 5. Ethernet Leased Lines 11. Reliance PCO 6. Toll Free: ITFS 7. Broad net 7. Reliance global call 11. Internet Data Center . Mobile : CDMA | GSM 2. Leased Line: IPLC 10.CONSUMER1. Reliance landline 8.

Bharti Airtel Tata Teleservices Vodafone Essar Idea Cellular BSNL Aircel .

33. Vice-Chairman Reliance-ADA Group S. Chairman and Managing Director . P.COMPANY PROFILE Founded -2004 Key people Anil Ambani. CEO .Reliance Telecom Industry Telecommunications Employees . Sukula.Personal Business & Director .000 Name Anil D Ambani S P Talwar A K Purwar J Ramachandran Deepak Shourie Designation Chairman / Chair Person Director Director Director Director .

. Brand equity. The business strategy is based on five pillars: 1. Customer service excellence. 3. Our people. 5.000 crore to expand and strengthen network coverage After expansion. Channel strength. 2. Reliance Communications will have the single largest wireless network in the world Launched the lowest-cost classic brand handset at Rs 777 Subscriber base grew to over 28 million during last fiscal. 4. registering 60% growth.MARKETING STRATEGIES Undertook financial restructuring of Reliance communications To spend Rs 16. Network superiority.

000 Rkms Pioneered wireless affordability in India Coverage + Affordability = Profitable Growth Over 45 million consumers in India Over 1.4 million individual global consumers Over 200 major global carriers    .230. World¶s largest IP enabled optic fiber cable network .RELIANCE COMMUNICATIONS  World¶s largest network roll-out covering almost a billion people in India.

2. Number one brand according to economist time .1. Telstra Strategic Design Award Winner.

A.EMI Australia Pty Ltd McGrath Partners Real Estate Group Sky Channel The Shoal Bay Resort & Spa Associated Press Australian Film Commission Bose Australia EGO Group Qantas Defense Services Sydney Tower Restaurant Group Resi Home Loans Southern Cross Homes R.A.S.I. Grange Securities The National Institute of Dramatic Arts (N.) .P.C.D.

525 14.441 Qtr ended 31/03/09 23.102 14.544 .594 14.832 15.654 15.PARTICULARS Qtr ended 31/12/08 23.169 EBIT Profit before tax Net profit after tax (before adjustment of share) Net profit after tax (after adjustment of share 14.

‡EBITDA HIGHER BY 13. ‡IT IS A LISTED COMPANY UNDER BSE. ‡REVENUES HIGHER BY 20.FINANCIALS ‡NET PROFIT UP BY 9.908 CRORE (US$ 1.3% AT RS.05 .523 MILLION). 22.288 CRORE (US$ 1. 5.941 CRORE (US$ 4.NSE ‡SHARE PRICE-237.831 MILLION).4% TO RS.3% AT RS.165 MILLION). 9.

decision making 2. technical skills . integration of resources Required skills 1.Role 1. controlling 4. planning 3. strategy Formation 5. people skills 3. conceptual and decisional skills 2.

Analytical Research: I also have collected data from already available information. by going to the company with the appointment with the key decision maker and ask employees about training produres in the Reliance Communication .This enhance my ability of dealing with the people and make them satisfied. analytical. Basic or Pure Research: Visiting to the company to company I have got many people who are not satisfied with the services of RCIL. Descriptive Research: In this type of research I have collected data by observation. qualitative. Applied Research: The research which has immediate commercial potential is called applied research. . quantitative. I got the information from the newspapers with the help of that information (phone no. applied. and conceptual. Applied research can further be classified as problem oriented and problem solving research..) I used to take appointment with the concerned person and. basic.RESEARCH AND FINDINGS There are many types of the research like descriptive. In this research correlation technique is used to analyze the data. by mailing to the companies or to the key decision maker.

LEARNING AND LIMITATIONS Doing a project in RELIANCE COMMUNICATION in Kolkata city. As RELIANCE COMMUNICATION is a telecom company the project was totally a marketing project hence it helped me to practically understand the telecommunication services. I express my deep sense of gratitude to RELIANCE COMMUNICATION for giving me this opportunity and for providing platform to undergo training. interviewing with corporate and actual users helped me to learn the basics of telecom industry. and get the valuable knowledge of telecom industry. During the survey I came to know the real competition between the major players of telecom industry. The company also helped me to understand every step of their competitors in the market. Meeting different people in various segments. was a great opportunity to practically understand and experiencing the marketing field. During the survey it is observed that what are the real problems faced by the customer. The company helped to understand various schemes. It helped me to understand the future of telecom industry with its opportunities and threats. The company also helped me to understanding how FOS performs their work efficiently. .

the Reliance World/Reliance Communications outlets and village telephony. wholesale. .NO. wire line. R Com business is organized around the following categories: wireless. OF BRANCHES AND LOCATIONS R Com operations are spread across 673 cities and span a host of various kinds of services.

Our people . Tech leads. . profit centre heads as well as young professionals. Exciting Opportunities in Material-Buyer in different segment.Software developer. Head software development . MBAs. Product lead.³we bet on people´ said Dhirubhai ambani Today Reliance Communications offers challenging assignments and career opportunities to engineers. Telecom network and IT specialists. Product executive .our strength.

Reliance communication provides me the good opportunities to make my skills stronger in marketing.CONCLUSION Reliance communication is a very big brand name and I am very thankful to the Reliance people to help me in completing my project in Reliance communication. . While doing this project I have talked with many people and came to know about the market and I learnt that how the companies¶ works and what they have to do for retaining there position in the market. I am also very thankful to my project guide Mr. Rajiv Taneja for giving me his useful guidelines and important time. Reliance Communications has trained me to face the challenges whatever in the market.

THANK YOU .

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