How to Manage Organizational Change

U.Priyadharshini 09mba021

Change ‡ Coping process of moving from a unsatisfactory present state to a desired state .

Approaches to managing change in an organization ‡ ‡ ‡ ‡ Lewin¶s Three step model Kotter¶s eight step plan Action research ForceForce-Field Analysis .

Lewin¶s Three step model .

Unfreezing ‡ Help people accept that change is needed because the existing situation is not adequate .

Changing ‡ Involves rearranging of current work norms and relationships to meet new needs .

Refreezing ‡ Reinforces the changes made so that the new ways of behaving become stabilized .


Action Research ‡ Refers to a change process based on the systematic collection of data and then selection of a change action based on what the analyzed data indicate .


ForceForce-Field Analysis ‡ This was developed by Kurt Lewin as an aid to decision making. and conflict prevention. problem solving. ‡ Lewin assumes that in every situation there are both Driving & Restraining forces which influence any change that occurs .

Driving Forces ‡ Factors which affect a situation by pushing in a particular direction .

Restraining Forces ‡ Forces that act to restrain or decrease the driving force .


Human Reactions to Change ‡ ‡ ‡ ‡ Acceptance Resistance Indifference Forced Acceptance .

Reasons for Resistance to Change ‡ ‡ ‡ ‡ ‡ Selective Perception Lack of Information Fear of the Unknown Habit Resentment Toward the Initiator .

Overcoming Resistance to Change ‡ ‡ ‡ ‡ ‡ ‡ Education and Communication Participation and Involvement Facilitation and Support Negotiation and Agreement Coercion Promote Positive Attitudes Toward Change .

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