ALOK PATEL ALOK RAVI ANISHA GATTANI ANUPAM KONWAR AVISHEK KARMAKAR DIPAYAN DATTA DIVYALINA BHUIA
Dell began selling computers via its web site Introduced the 316LT.com in 1996 Introduced E-Support. an 18 year old
y y y y y
college freshman from Texas who started out upgrading hard drives for IBM compatibles on nights and weekends. an online tool to provide technical support to customers 1999
y Dell was founded in 1983 by Michael Dell. the company s first notebook computer in 1989 Joined the top-five computer Laptop makers worldwide in 1993 Earning appr. $1 million per day 7 months after the launch of dell. In 1996.
Dell set a goal of becoming the greenest technology company on Earth for the long term. started a turnaround plan that promises to yield $3 billion in annual savings over the next three years.CONTINUED
y 1999. 1 ranking in global market share in 2001 2003. Dell purchased the computer hardware manufacturer Alienware January 2007." 2006. Dell overtook Compaq to become the largest y
y y y y
seller of personal computers in the US 2007. name was changed to "Dell Inc. The company launched a zero-carbon initiative For the first time. Dell achieves No.
478 in FY2009. a decrease of 7. Texas and employs 78. storage.
. a decrease of 0.1% over 2008. and services.900 people including 2. It is headquartered in Round Rock. including desktop PCs.400 temporary employees.The operating profit of the company was $3. a decrease of 15. EMEA and Asia Pacific. The company recorded revenues of $61. The company operates in the Americas. servers.COMPANY PROFILE
y Dell is one of the leading technology companies.101 million during the financial year ended January 2009 (FY2009).190 million in FY2009.3% over 2008. software and peripherals. Its net profit was $2.9% over 2008. networking products. offering a y y y y y y
broad range of products. mobility products.
Middle East and Africa (EMEA) region. covers Europe. Texas. Canada. the Middle East. England. y Europe. covers the U. and Africa. and manages
business in three geographic regions: y Americas region. based in Bracknell..DELL STRUCTURE
y It conducts operations worldwide. y Asia Pacific-Japan (APJ). based in Round Rock. and India
.S. based in Singapore. covers the Asian countries of the Pacific Rim as well as Australia. New Zealand. and Latin America.
y Large corporations. y Government agencies y Medical and educational institutions y Small business y Individuals
PRODUCTS OF DELL
366x768 native resolution) Operating System Windows Vista Home Premium Edition (64-bit)
. Memory: 3GB RAM Storage: 320GB hard drive Screen: 14 inches (1.Dell Studio 14z
Price Rs 35.4GHz Intel Core 2 Duo P8600.INR Key Specs : Processor: 2.000/.
Dell Inspiron Mini 10 with TV Tuner
Price Rs 30.750/.024x600 native resolution)
.INR Key Specs: Processor: 1.6GHz Intel Atom Z530 Memory: 1GB RAM Storage: 160GB hard drive Operating System: Windows XP Home Edition (32-bit) Screen: 10.1 inches (1.
Dell XPS M1330 Laptop
Price Rs 28.3-inch widescreen TFT Operating System: Microsoft Windows Vista Home Premium
.INR Key Specs: Processor: 2.000/.2GHz Core 2 Duo T7500 Memory: 2GB DDR2 Storage: 160GB hard drive Display: 13.
6GHz Turion 64 X2 TL-50 Memory: 2GB DDR2 Storage: 60GB hard drive Display: 15.INR Key Specs: Processor: 1.000/.Dell Inspiron 1501
Price Rs 27.4-inch TFT Operating System: Windows Vista Home Premium
DELL·S COMPETATIVE STRATEGY
Corporate Competitive Strategy
Product Development Strategy
Supply Chain or Operations Strategy
Marketing and Sales Strategy
Information Technology Strategy Finance Strategy Human Resources Strategy
COMPETITORS OF DELL
. y The 'VA' represents an analog wave and the 'IO' represents digital binary code.SONY VAIO
y It was originally
an acronym for Video Audio Integrated Operation. y VAIO grabs the market with its latest designs but price is much higher than DELL laptops.
y Dell's 3.9% (versus HP's 17. Dell lost its lead
in the PC-business to Hewlett-Packard.6% growth paled in comparison to HP's 15% growth during the same period y At the end of 2006 Dell's overall PC market-share stood at 13.Hewlett-Packard (HP)
y In late 2006.4%).
SWOT ANALYSIS OF DELL
y slow in introducing fancy features
. In 2004 Dell had to recall 4.4 million laptop adapters because of a fear that they could overheat. Eg. y No physical presence of service centers. causing electric shocks or fires.STRENGTH
y Quality product and y y
y Occasional product
y y y y
service Brand name Direct sell model=customization + fast + delivery + low cost Product design + after sales service First mover advantage Cost efficiency No inventory buildup
y Developing nations y
y Competition y Currency fluctuation in
y y y
market Growth in business. education and government markets Globalization Low costs and growing advanced technology Global wide access to customers and market
countries outside the US y Political instability y Tariff trade barriers y Recession