BRITISH AIRWAYS: LEADERSHIP AND CHANGE
as a result of the merger of state run British Overseas Airways corporation (BOAC) and British European Airways (BEA) Current CEO Willie Walsh
British Airways is one of the leading airlines in the world. It was formed in 1974.
In this case we will study the changes in management under the leadership of : LORD KING COLIN MARSHAL BOB ALYING ROD EDDINGTON
1) To 2) To boost the low staff morale.
. 3) To make BA profitable and prepare it for privatization.
CHALLENGES(last slide in comparison)
Challenges Little focus on profitability Little emphasis laid on customer services Absence of market orientation Highly hierarchical bureaucratic structure
.Management change lord king-1981
Vision: Make BA as one of the greatest carriers in the world.
Closed 16 routes 8 online stations and 2 engineering basis. Changes In management Reduced staff strength from 52000 to 35000 Freezed the pay increase for an year.
.MANAGEMENT CHANGE SIR COLIN MARSHAL-1982
Vision: encourage employees to Look beyond their narrow functional and cultural bodies. Challenges Competing value systems ie BEA versus BOAC.
1987 leading in service business.1985 a day in life -1985 to be the best.1987 brain waves -1987
. Change in management Organized intensive management training programs : Putting people first (PPF) 1983 Managing people first (MPF).1987 awards for excellence.
Putting people first
A 2 day training prog. Employees were introduced to the concept of goal setting.
. exercises and group discussions. Included 150 participants Consisted presentations.
leadership.vision & feedback
.Managing people first
5 day residential program Stressed upon the importance of trust .