Toyota Motor Corporation

TOYOTA HISTORY
‡ Founded by Kiichiro Toyoda
± Part of the Toyoda Industries established by his father

‡ 1920 to 1935 conducted research in motor vehicle production which included traveling to US and Europe ‡ 1935 Prototypes of Toyota G1 Truck and A1 Passenger Car are completed

Ltd.. is established in Japan ‡ 1947 Toyota begins building the BM truck. the Toyopet Master and the luxury Toyopet Crown Deluxe are introduced . SB small truck and SA compact passenger car ‡ 1950 Toyota Motor Sales Co. Ltd.. is established in Japan ‡ 1955 The Toyopet Crown...TOYOTA HISTORY ‡ 1936 Toyota Logo is established ‡ 1937 Toyota Motor Co.

.TOYOTA HISTORY ‡ 1957 Toyota arrives in the United States ± August 25. is established ‡ 1966 . Toyota Motor Sales USA. 1957 Two Toyopet Crowns are imported. Inc. ‡ 1957 October 31st..The 2000GT makes its debut at the San Francisco Auto Show ± This changed the view of Toyota vehicles .

CA ± This American Life .NUMMI . the Toyota Motor Corporation ‡ 1984 Toyota entered into a joint effort with GM called the New United Motor Manufacturing.TOYOTA HISTORY ‡ 1972 Toyota begins manufacturing operations in the United States ‡ 1982 Toyota Motor Company and Toyota Motor Sales merged into one company. Inc. (NUMMI) ± A plant in Fremont.

‡ 2000 The first Toyota hybrid vehicle is sold in the United States ‡ 2002 Scion is announced and its first concept cars are released ‡ 2005 Toyota ranked eighth on Forbes 2000 list of world s leading companies .TOYOTA HISTORY ‡ 1989 Toyota launches Lexus with LS 400 and ES 250 ‡ 1999 Toyota is listed on the NYSE as TM.

TOYOTA HISTORY ‡ 2006 Toyota introduces its first hybrid SUV ‡ 2007 The new Tundra Full Size Truck is released ‡ 2007 Toyota Tundra was named Truck of the Year and Toyota Camry was named Car of Year by Motor Trend ‡ 2010 Recall of vehicles ‡ 2011 Production stop due to disaster in Japan .

SUVS.000 ‡ Lexus . convertibles.TOYOTA BRANDS: LEXUS ‡ Higher end model: Focuses on Luxury ‡ Offers sedans. hybrid & performance vehicles ‡ Vehicles starting out at $30.

TOYOTA BRANDS: TOYOTA ‡ Targeted to the broadest demographic of three Toyota brands ‡ Known for affordability and quality ‡ Offers cars. crossovers. trucks and hybrids ‡ Cars starting at $12. minivans.995 ‡ Toyota . SUV s.

TOYOTA BRANDS: SCION ‡ ‡ ‡ ‡ ‡ Targets the younger demographic Newest brand for Toyota Motor Corporation Allows for extensive customization Cars starting at $15.675 Scion .

TOYOTA CORPORATION FACTS ‡ TMC is the world's largest automobile manufacturer by sales and production ‡ In 2010. ‡ TMC is part of the Toyota Group. Toyota employed 320. Japan. one of the largest conglomerates in the world ‡ Toyota provides financial services ‡ Builds robots .590 people worldwide ‡ Toyota Motor Corporation is headquarters in Toyota City.

. ± Toyota's vehicles are sold in more than 170 countries and regions.TOYOTA WORLDWIDE OPERATIONS ‡ Toyota conducts its business worldwide: ± 51 overseas manufacturing companies in 26 countries and regions.

TOYOTA WORLDWIDE OPERATIONS ‡ Countries of Manufacturing Canada United States Argentina Brazil Mexico Venezuela Czech Republic France Poland Portugal Turkey United Kingdom Russia Kenya South Africa China Taiwan India Indonesia Malaysia Pakistan Philippines Thailand Vietnam Australia Bangladesh .

TOYOTA WORLDWIDE OPERATIONS ‡ Number of Distributors per region Region Distributors North America 3 Latin America 43 Europe 29 Africa 49 Asia (excluding Japan) 15 Oceania 14 Middle East 17 Overseas total 170 .

‡ Respect the culture and customs of every nation ± contribute to economic and social development through corporate activities in their respective communities. ‡ Work with business partners in research and manufacture to achieve stable. ‡ Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide. Established in 1992. while keeping ourselves open to new partnerships.Guiding Principles at Toyota ‡ Honor the language and spirit of the law of every nation ± undertake open and fair business activities to be a good corporate citizen of the world. revised in 1997. ‡ Pursue growth through harmony with the global community via innovative management. (Translation from original Japanese) . ‡ Dedicate our business to providing clean and safe products ± enhancing the quality of life everywhere through all of our activities. long-term growth and mutual benefits.

enriching lives around the world with the safest and most responsible ways of moving people.Toyota Global Vision "Rewarded with a smile by exceeding your expectations Toyota will lead the way to the future of mobility. constant innovation and respect for the planet. we aim to exceed expectations and be rewarded with a smile. who believe there is always a better way. We will meet challenging goals by engaging the talent and passion of people. . Through our commitment to quality.

Toyota Visionary Management : The Tree Metaphor ‡ Toyota has employed a tree metaphor-focusing on "roots". "trunk" and "fruit"-in expressing the Toyota Global Vision .

" in which each process produces only what is needed by the next process in a continuous flow. ‡ "Just-in-Time. ± The Toyota Production System (TPS) was established based on two concepts: ‡ "Jidoka" (which can be loosely translated as "automation with a human touch") which means that when a problem occurs. preventing defective products from being produced. specifically car manufacturing ± A production system which is steeped in the philosophy of "the complete elimination of all waste" imbuing all aspects of production in pursuit of the most efficient methods. . the equipment stops immediately.Toyota Production System ‡ Changed the way of manufacturing.

2) Since a machine automatically stops when processing is completed or when a problem arises and is communicated via the "and on" (problem display board).TOYOTA PRODUCTION SYSTEM TPS Concept ‡ ‡ JIDOKA Highlighting/visualization of problems Quality must be built in during the manufacturing process! 1) Jidoka means that a machine safely stops when the normal processing is completed. the machine detects the problem on its own and stops. only products satisfying quality standards will be passed on to the following processes on the production line. as well as easily identify the problem's cause to prevent its recurrence. preventing defective products from being produced. As a result. while continuous improvements lead to greater processing capacity. It also means that. . should a quality / equipment problem arise. resulting in higher productivity. This means that each operator can be in charge of many machines. operators can confidently continue performing work at another machine.

4) The preceding process must be stocked with small numbers of all types of parts and produce only the numbers of parts that were retrieved by an operator from the next process. 2) The assembly line must be stocked with required number of all needed parts so that any type of ordered vehicle can be assembled. 3) The assembly line must replace the parts used by retrieving the same number of parts from the parts-producing process (the preceding process). 1) When a vehicle order is received. inconsistencies. . and unreasonable requirements on the production line. when it is needed. and in the amount needed!" Producing quality products efficiently through the complete elimination of waste.Making only "what is needed.TIME Productivity improvement .TOYOTA PRODUCTION SYSTEM TPS Concept ‡ JUST IN . a production instruction must be issued to the beginning of the vehicle production line as soon as possible.

diversification and globalization of Toyota in the past decade. . the Toyota Way must evolve amid an ever changing business environment. ± In order to continue fulfilling its role as the backbone of all Toyota operations.THE TOYOTA WAY ‡ Sharing the Toyota Way Values ± The Toyota Way 2001 clarifies the values and business methods that all employees should embrace in order to carry out the Guiding Principles at Toyota throughout the company's global activities. ± The Toyota Way is supported by two main pillars: ‡ "Continuous Improvement" ‡ "Respect for People". the values and business methods that had been passed on as implicit knowledge were identified and defined in 2001. ± With the rapid growth.

4 4.1 8.5 507.134.3 102.571.093.1 1.6 75.3 582.636 177.535 80.0 4.7 111.789.4 96.5 371.590.042.2 3.000 vehicles) .635.2 806.444 58.4 4.5 2003 1.8 1.8 1.7 94.579.558.4 2006 1.4 113.0 2.2 1.6 7.5 108.3 (1 Unit =1.3 6.899.519 138.205 17.520.1 2005 1.9 808.780.226.8 3.3 548.6 2002 1.5 2007 1.194.387.354.4 5.1 2009 1.6 4.2 8.680.078.0 3.029.308.9 3.2 109.8 717.012.189 194.534.9 4.278 27.7 1.198.6 2.7 466.485.7 688.8 219.3 3.5 77.210.5 282.TOYOTA SALES & PRODUCTION ‡ Production by Region Region North American Latin America Europe Africa Asia Oceania Overseas Total Japan Worldwide Total 2001 1.9 2008 1.2 6.371.7 3.6 1.8 2004 1.6 2.8 86.7 383.1 121.5 145.8 143.9 6.404 183.137.3 148.6 3.150.723.2 5.5 3.0 141.7 638.501.1 93.792.0 109.1 8.360.2 3.3 179.088 19.

119.1 1.7 846.5 1.3 214.9 206.4 182.4 215.9 231.518.7 250.8 371.3 232.975.3 2.6 682.8 493.238.470.3 2.4 1.6 1.908.526.7 3.738.0 672.3 162.8 764.715.7 590.5 288.996.9 325.436.554.5 995.4 293.2 379.771.1 270.3 8.8 129.822.546.9 236.5 5.1 671.0 132.6 (1 Unit =1.5 1.2 482.1 251.8 6.3 1.5 160.1 1.4 4.6 277.8 270.5 380.2 1.8 139.680.062.3 126.5 5.742.5 6.2 5.1 265.707.7 176.375.7 1.329.106.4 1.2 220.1 1.9 1.9 946.758.8 2.1 7.3 339.070.9 6.1 851.8 1.9 121.979.533.124.7 6.7 1.604.3 1.382.0 201.6 886.429.948.441.3 3.1 1.587.3 1.230.8 370.261.4 1.715.9 4.0 1.921.6 313.354.2 1.6 275.869.267.2 227.229.6 2.9 128.713.3 404.3 7.692.1 6.6 2.0 7.031.9 482.2 204.7 5.7 168.4 2.TOYOTA SALES & PRODUCTION ‡ Sales by Region Region North America Latin America Europe Africa Asia Oceania Middle East Overseas total Japan Worldwide total 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 1.841.3 5.3 162.8 6.9 1.000 vehicles) .154.838.438.3 3.

Kia and Volkswagen ‡ All of these companies offer similar products ± Luxury vehicles.TOYOTA COMPETITIVE ANALYSIS ‡ Main competitors: Ford Motor Company. sedans. General Motor Company & Honda Motor Co. ‡ New Competitors: There have been sale increases in Hyundai. Ltd. trucks and hybrid vehicles ± All varying prices .. SUVS.

‡ Market outlook: ± With the economic downfall the auto industry began to slip with many companies downsizing. however. ± Due to the economic downfall many companies have been forced to restructure.TOYOTA COMPETITIVE ANALYSIS ‡ Opportunities for Competitors: ± With recent quality issues facing Toyota. they are still the leaders. ± Vehicle sales have begun to increase . Competitors have an opportunity to gain some ground ‡ Ford Motor Company ± Brand loyalty in the United States ‡ Ford Motor Company & GM ± New innovations Toyota is no longer the only innovator of green technology.

Depiction of young family. Showing that minivans are for the younger family and does not mean mom jeans. ‡ My First . ‡ Tag Lines: ± United States: Toyota Moving Forward ± Canada: Toyota Makes things Better ± India: Toyota Quality Revolution ‡ Commercials: ± Swagger Wagon Depiction of the younger and modern family. ‡ Swagger Wagon ± Toyota Etios: My First .TOYOTA MARKETING STRATEGIES ‡ Different marketing strategies due to the many different markets it inhibits. shows tradition.

manufacturing and company model is one to envy. however the effects of these are yet to be known. . Toyota s innovation. ‡ Toyota remains the worlds leading car manufacturer and although companies are catching up.TOYOTA OUTLOOK ‡ Toyota has faced some setbacks the last year or so: ± Massive recall of floor mats and sudden acceleration ± Japanese Earthquake has forced the shutdown of Japanese Manufacturing and even some American Manufacturing ‡ Investment in quality and safety marketing campaign ‡ Sales have not diminished drastically.

QUESTIONS .

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