R rk a t e

ic n u m m

se e

Music Broadcast PVT. LTD.

rc a

M

n io t a

d e M

) ia

Co (

By:- Abhay Kanodia

Music Broadcast PVT. LTD.

Communicat ion media, Its Applications & Needs.

Music Broadcast PVT. LTD.

Content

Flow of the presentation
Slide no. 4 5 6 7 9 11 12 14 28

Evolution Of Radio Requirement Of Radio Requirement Of Advertisement Factors Influencing media choices Need For Research The Problem Sample Analysis Findings

LTD.Music Broadcast PVT. .

m Co n o ati n mu ic Requirement Of Radio I wish I had Device to communicate with other soldier’s Music Broadcast PVT. LTD. E N T E R T A I N M E N T Va Mo lue ne for y Reaches Large Groups .

Requirement of Advertisement Promotion Customer Education .Music Broadcast PVT. LTD.

Music Broadcast PVT. . Factors Influencing Communication Media Choices. LTD.

Sender’s media attitudes and preferences Recipients Communication Characteristics Media Characteristics Message Characteristic Organizational Rules/ Norms of Behavior . LTD.Music Broadcast PVT.

Music Broadcast PVT. LTD. .

Music Broadcast PVT. LTD. .

The Problem The Spends Scalability of the small and very small clientele. The Potential of the small and very small clientele. . The media preference of the small and very small clientele. LTD. The preference of Radio brands.Music Broadcast PVT.

Music Broadcast PVT.89~137 . LTD.95*1.25 =>136.5/0. Sample Ideal Sample (ZS/E)^2 Size level value as per z-table Z=confidence S=(The degree level-1)/6 E=tolerable error =>1.

Research Techniques Sample Size:150 Sampling Method:Simple Random Sampling Research Tool:- Questionnaire Data Used:- Primary & Secondary . LTD.Music Broadcast PVT.

LTD.Music Broadcast PVT.K. Area Covered Analysis 13) Mahanagar 1) Alambagh 14) Nishat Ganj 2) Aliganj 3) Aminabad 15)Patrakarpuram 16)Teli Bagh 4) B.T 5) Bhooth Nath 9) Hazratganj 6) Daliganj 10) Janpath 7) Faizabad Road 11) Kapoorthala 8) GaneshLalbagh 12) Ganj .

Advertise Yourself? .Music Broadcast PVT. LTD.

When do you advertise? Music Broadcast PVT. . LTD.

LTD.Different Media Used Media Used 80 60 40 20 0 Not Applicable 60 electronic media 5 Music Broadcast PVT. Respondents print media 60 print and electronic 25 Media’s .

LTD.Radio Used As Media Music Broadcast PVT. .

29 15524734589 4.06 2. Descriptive Statistics For Budget Column1 Mean Standard Error Median Mode Standard Deviation Sample Variance Kurtosis Skewness Range Minimum Maximum Sum Count 68750 14484.27 449000 1000 450000 5087500 74 .25 12000 5000 124598.Music Broadcast PVT. LTD.

. LTD.Distribution of budget Music Broadcast PVT.

Music Broadcast PVT. LTD. The Range And Its Bin Frequency frequency 1000 2000 3000 4000 5000 6000 7000 10000 12000 15000 20000 25000 2 7 2 3 10 1 3 8 3 4 3 1 .

LTD. Contd….Music Broadcast PVT. Bin 32500 40000 48000 50000 80000 100000 175000 200000 250000 350000 450000 More Frequency 1 2 1 9 1 1 1 2 3 1 5 0 .

LTD. .Segments Covered SEGMENTS Bags Bakery Consumer Product Dry Cleaners Foot Wear Furniture Garments Gift Shop Handloom No Of Clients 2 3 9 1 5 2 56 5 1 No Of Positive Clients 0 0 1 1 0 0 7 0 1 Music Broadcast PVT.

LTD.Music Broadcast PVT. SEGMENTS Jewelers Mobiles Optical Professional Institute Restaurant Sports Stationery Studio Toy Store TOTAL No Of Clients 34 4 7 6 6 2 4 1 2 150 No Of Positive Clients 13 1 2 5 0 1 1 0 0 33 . Contd….

no 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Organization Goel Electronics Mod Dry Cleaners Veera Enterprises Dzone Fashion Canvass Studio Gulati Readymade Saree Mahal Shree Sai Chikan Bazar New Vougue & Style Jitendra Furnishing B.Saraf jewelers Munna lal Jewelers Lallu Lal Jugal Kishore Badri Prasad Vishwanath Segment Consumer Product Dry Cleaners Garments Garments Garments Garments Garments Garments Garments Handloom Jewelers Jewelers Jewelers Jewelers Area Teli Bagh Janpath Aminabad Alambagh Aliganj Ganesh Ganj Ganesh Ganj Patrakarpuram Patrakarpuram Faizabad Road Mahanagar Mahanagar Mahanagar Mahanagar .Music Broadcast PVT. LTD.K. Positive Clientele Sr.

K. Contd…. Sr.K Mobiles ABC corner Bhargav Opticals Jewelers Jewelers Jewelers Jewelers Jewelers Jewelers Mobiles Opticals Opticals Area Aminabad Aminabad Aminabad Aminabad Nishat Ganj Aminabad Teli Bagh Teli Bagh Aliganj Bhooth Nath Aminabad Patrakarpuram .B.Music Broadcast PVT. LTD. no 15 16 17 18 19 20 21 22 23 24 25 26 Organization Segment Chunnilal Jewelers Bhagwandas Jewelers Brijwasi Jewelers Jewelers Jewelers Zaveri Palace Agarwal Jewelers Munna Lal Verma Jewelers Jewel Palace Shree Vrandavan Jewelers Shree Ambika Jewelers M.

LTD. Contd….Music Broadcast PVT. no 27 28 29 30 31 32 33 Organization Gaur’s The Commerce House Segment Professional Institute American Center for Professional Institute Languages I-CET Animation Academy Arena Animation Professional Institute Area Bhooth Nath Alambagh Alambagh Aliganj Patrakarpuram Patrakarpuram Lal bagh Professional Institute Attitude the grooming Professional school Institute The Sports Sports Estate Law House Stationery . Sr.

•There are many retailers who do not advertise themselves. •The income of the retailers surveyed appeared to be limited and hence it directly affects their decision to advertise.Music Broadcast PVT. •Print Media included wall paintings. •The respondents who advertise themselves chose print media as their main mode of advertisement. pamphlet distribution. Findings . newspaper add.. LTD. •Retailers believe that advertising on radio costs a lot.

usually advertise on the local channel. LTD.Contd…. . • Retailers. • Those who chose electronic media. according to the survey 45% advertise on occasions and festivals while 15% advertise regularly. • Retailers using print media are 60 and electronic media are 5 and people using both the media are 25. which costs them Rs 3000 per month • The retailers who advertise. choose print as their preferred media as they feel it gives them more visibility when compared to the cost of other media. Music Broadcast PVT. who advertise.

so here is the segment which can be worked upon and converted to Radio City clients.Music Broadcast PVT. which includes the retailers who does not advertise. • The mean budget that comes out from the 74 respondents who have mentioned their budget is Rs 68. .750. 127 respondents do not use radio as their media of advertisement. • Maximum number of respondents who advertise have their budget below 1.000 annually. 00. LTD. • According to the survey. • Mode of the budget is Rs 5000 which means that out of them who advertise maximum frequency is of Rs Contd….

and provision stores. Music Broadcast PVT. jewelers.Contd…. • While surveying the markets it was observed that the retailers are in big numbers with garments business. • According to the survey. sample size is of 150 retailers out of which 60 do not advertise and 90 advertise and among all there are 33 positive retailers. LTD. .

SEC AB-25-34( Socio Economic class age segment 25-34)   . Recommendations • Many retailers are not aware of the procedure of advertising on radio so making them aware about it will help in increasing the revenue. • Making retailers aware about the cost-benefit relationship of advertising on Radio City. LTD. • Making them aware about the segment focused by Radio City i.Music Broadcast PVT.e.

. • Retailers who advertise but do not do it with Radio City can be focused more. • The potential clientele mentioned in the study can be focused and converted as clients for Radio City. Contd…. LTD. • Retailers are not willing to spend much on advertisement so events can be organized where in 4-5 retailers may come together and such plans when introduced will help to focus on the segment and hence increasing the revenue.Music Broadcast PVT.

• Some special programme should be launched where the focus could be put to Provision Stores & General stores which is a untapped market with lot of potential. Contd…. as they can understand better. . LTD. • Retailers who have attained Graduation or are well educated can be tapped.Music Broadcast PVT.

LTD. THANK YOU .Music Broadcast PVT.

Sign up to vote on this title
UsefulNot useful