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HP
The Hewlett Packard or HP ompany is, at present, the topmost
orporation with respect to the information technology.

HP laptops as well as tablet Ps have been winning hearts of people in the
last few years.

ompaq Inc. went on to merge with Hewlett Packard in 2002 which have
been recognized as the single-biggest entity in the industry of computers.

Through this acquisition, HP has surpassed Dell and IB
enovo computers.

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ompany analysis Industry analysis
limate analysis ompetitor analysis
 ompany Analysis

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Porter·s Five Forces Analysis
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 The business customers have some bargaining power
 

  because they purchase bulk of laptops.

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 The suppliers of various hardware and software like Intel,


  Asus, =I in the industry have bargaining power.


 
  
 As only low capital investment is needed to start
 independent stores, which is good for competition and is
not a high barrier for new entrants. oreover, this
industry has a low product differentiation but brand name
is strong, and customers have some loyalty to brand
names.

  
 
 As there is a limited scope to bring differentiation, HP

 
 should focus on additional services like after sales
service, maintaining relationship.

 
   Desktop, otebook, mobile phone
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Identifying Key Dell, Asus, Lenovo, Acer, Fujitsu, Toshiba and SR
Competitors

A survey is conducted on business buyers to

understand their perceptions about different
brands. |ith a sample size 10 and D= is done.
measuring buyers·
perception about According to the result, the nearest competitor of HP
different Laptop is Dell. ustomers perceive Dell as the close
Brands competitor of HP and believe both the brands
provide superior performance at reasonable price.
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aptop
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Participation in various computer and IT fairs will provide us with the chance to inform people and
the organizational buyers about our brand


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ustomer: r. P, you know that we are already doing fine with our systems. Isn·t it?

HP salesperson: es sir, certainly you do. And I appreciate your business. It is our pleasure to have the opportunity to work on
mutually with the organization like yours. I realize your position. But I know you are seeking good computers for other branches of
your office.

ustomer: |ell, I may need laptops later on, but certainly don·t need any now.
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