SMILE

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 DI (FH) Stephan Wiesenhofer
INTRODUCTION TO 08/04/11

SOCIAL MEDIA Presales & Consultant | DCCS GmbH

Tweet This: @Wiesenhofer

04/08/11 @wiesenhofer
 WIESELSTEIN.COM

08.04.2011 Introduction to Social Media

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 SOCIAL MEDIA is the
„use of technology to co-create,
know, like and trust“
John Jantsch, Duct Tape Marketing

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 4 Ps of Marketing

infused with
Social Media

Content + Context + Connection + Community =

SOCIAL MEDIA MARKETING

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 SOCIAL MEDIA STRATEGY

• Spread Content?
• Community of Evangelists?
• Involve Customers?
• Be a Thought Leader?
• Be a Trusted Source?

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 HIERARCHY
of SOCIAL MEDIA MARKETING
Micro

Social Networks

Social Bookmarking

Social Search

RSS

Blogging

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 MEASURE & MONITOR

• Define KPIs

• Predictable Results with Targeting

• Foster Viral Sharing with Incentives

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 SOCIAL LANDSCAPE

Better Leverage Social Media Sites

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 TWIT T ER
News & Community in 140 Characters

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 WHAT‘S HAPPENING

Introduction to Social Media

08.04.2011
ON TWITTER?
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 • Tweet: 140 Characters
• Mention: @Wiesenhofer
• RT: „re-tweet“ (old style)
• Hashtag: #aiesecF2
• Message: DM
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 EVEN MORE TERMS

• Timeline
• Follow / Unfollow
• Following ry
g loss a
y /t w itter _
• Followers p : // bit.l
htt

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 TWITTER TOOLS
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 BEST PRACTICES

• Share
• Listen & Ask
• Respond & Reward
• Demonstrate Know-How
• Champion your Stakeholders
• Use the Right Voice

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 Use Technology to Co-Create, Know, Like and Trust

Content + Context + Connection + Community

RECAP Have a Social Media Strategy

Measure and Monitor

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 DI (FH) Stephan Wiesenhofer

Thank you 08/04/11

Presales & Consultant | DCCS GmbH
Tweet This: @Wiesenhofer

04/08/11 @wiesenhofer
 Sources
Slide Sources
1 IMAGE: AIESEC – http://www.aiesec.at
2, 20 IMAGE: Ludwig Gatzke - http://goo.gl/oLjUy
3-4,11,13 IMAGES: Twitter Inc. – http://twitter.com
5 IMAGE: RegentsEarth - http://goo.gl/xIuPy
6 IMAGE: Website Design Divas - http://goo.gl/vzSvg
DATA: John Jantsch, Duct Tape Marketing - http://goo.gl/TDhAG
7 IMAGE: CFO Strategist (Screenshot) - http://goo.gl/kszHd
8 IMAGE: Flickr - Michel27 - http://goo.gl/5yJkW
9 DATA: Social Media Examiner http://goo.gl/gmQmI
10 IMAGE: Flickr - Pixel0908 - http://goo.gl/shs2e
11 IMAGES: Fake Convos Generator - http://fakeconvos.com/ ; Screenshot: http://facebook.com
14 VIDEO: Youtube – Twitter - http://goo.gl/UhGhT
15 IMAGE: AGENT-X Comics - http://goo.gl/5JkI6
16 IMAGES: Web Design Creatives - http://goo.gl/NiiKl
17 IMAGES: Screenshots - http://goo.gl/X1hyE, http://goo.gl/hY8BX, http://goo.gl/9x1WY
18 DATA: Twitter Inc. - http://goo.gl/1CzkY
IMAGE: Flickr -aiesecinternational - http://goo.gl/pEXO0

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