COURSE STRUCTURE

I Semester
Accounting for Management Managerial Economics

II Semester

III Semester

IV Semester
Entrepreneurship and Small Entrepreneur Management Service Marketing Management Advertising and Brand Management Global Marketing Management

Marketing Management Business Policy And Strategic Management Financial Management Operation Research Management International Business Management

Quantitative Techniques Human Resource for Management Management Organization Behavior

Operations Management Consumer Behavior and Customer Relationship Management Corporate Legal Frame Sales and Distribution Management Work Computer Applications in Financial Services Management

Business Environment

Financial Derivatives

Perspective Management

Strategic Financial Management

Managerial Communication Skills

Research Methodology for Security Analysis and Management Portfolio Management

International Financial Management

A STUDY ON MARKETING STRATEGIES (WITH REFERENCE TO RINL,VISAKHAPATNAM) Dissertation Submitted in Partial Fulfillment for the award of degree of MASTER OF BUSINESS ADMINISTRATION By D.NARESH (Regd. No: 109277802021) Project Guide SRI R.SREENIVASA RAO M.Com, MBA, M.Phil, Asst Professor Joint Project Guide SRI K.RANJIT NAIDU M.B.A Lecturer

SIR CATTAMANCHI RAMALINGA REDDY COLLEGE DEPARTMENT OF PG MANAGEMENT STUDIES MBA PROGRAMME -2009 2011 Affiliated to Andhra University, Visakhapatnam Approved by AICTE, Accredited at A level by NAAC, Bangalore ELURU 534 007

INTRODUCTION

Marketing occupies organization.

an important

position

in any

Marketing is centered on the customer. The ideas of marketing are not only limited to organizations business but it links all type of operations in business. Marketing is centered on the customer. Producer does not produce whatever he likes but whatever consumer wants

NEED FOR THE STUDY

As the marketing of a product is becoming a difficult task now a day, it has become important to study about the marketing procedures adopted by a company no longer caw of company figure out of the products. Marketing is facing very stiff competition many particular brand solely depends upon efficiency in capacity in hotel interest of customer and secondly on its capacity in giving satisfaction to consumer. so Marketing a challenging task for a company producing Heavy Machinery to become success full in the market.

OBJECTIVES

To study about promotional strategies of Visakhapatnam Steel Plant. The vital objectives is to study what are the marketing strategies followed by Visakhapatnam Steel Plant for the development as well as its pricing policies for which the company earns a huge amount of profit. To study the marketing procedure and strategies of Visakhapatnam Steel Plant in Domestic / Home sales. To know about promotional strategies of Visakhapatnam Steel Plant.

METHODOLOGY

Primary Data The Primary data collected with the help of a Supervisor, Employees, Managers and leaders give us needful information. not only these people Store attendees, Plumbers, Store Keeps, Pump Operator, Crane Operator, Store Carpenter also helped so much to prepare the data. They gave the information in personal way.. Secondary Data The Secondary data collected both from the published and unpublished records for the company. In addition to this standard book a management of industrial relations and journals may be used to prepare the data.

LIMITATIONS

Time constraints for in depth study. Wide area of customers. Changing policies from time to time. Changing policies from product to product . Wide range of products.

SCOPE OF THE STUDY

The role whole salers and retailers in present day marketing scenario. The study is resides to Vishakhapatnam zonal office and its territory The study is concentrated on market channels of the company ,i.e. dealing of retailers company channels and intermediates The various factors influencing the selection of distribution channels of the company

PERFORMANCE ON WORKING OF VIZAG STEEL IN THE MARKET

Type Excellent Good Average Poor Very poor Total No.of respondents 22 48 19 14 12 115 Percentage 19 42 16 12 11 100

INTERPRETATION: From the above , we observed that 42% of the sellers optioned that performance of vizag steel in the market is good.

VIZAG STEEL COMPARE PRICE TO OTHERS

Type Very High High Reasonable Low Total No Of Respondents 55 35 20 5 115 Percentage (%) 48 31 18 3 100

INTERPRETATION: From the above , we observed that 48% of respondents are showing very high preference , 3% of respondents are showing low preference.

FINDINGS

Visakhapatnam Steel Plant Market share on all over India basic, it has been increased 8.3% to 13%. In case of domestic sales, including by products has been increased 8.4% to 19%. Visakhapatnam Steel Plant face a lot of competition of SAIL. Visakhapatnam Steel Plants pricing policies have excellent responses from its customers. Visakhapatnam Steel Plants market share in south region has been increased 42% to 45%, it indicates, 7.1% growth rate in market share in south region. VSP is carrying on its promotional activities through press and technical seminars

SUGGESTIONS

Visakhapatnam Steel Plant shall take necessary steps more on avoid competition and go towards customer satisfaction through the Product Quality and proper distribution. Visakhapatnam Steel Plant will take the necessary steps more on its promotional strategies for increasing its market share in all over India. Visakhapatnam Steel Plant better to maintain consignment sales agents for its market expansion. Visakhapatnam Steel Plant has made vision 2020- Growth Strategy, where it has defined core values and key results area. It has also made year wise planning for capacity enhancement. The market share to RINL in south and west region in increased but in north and west regions it is decreased so RINL will take necessary steps on its promotional activities in an adequate manner in north and east regions

BIBLIOGRAPHY

Kottler.Philip, and Armstrong, 1997 Principles of Marketing, New Delhi, Prentice Hall of India. Rama Swamy.V.S. and Namakumari.S.1990 Marketing Management: Planning and Control, New Delhi, Macmillan. Stanton.William.J.1994 Fundamentals of Marketing, New York, McGraw Hill. K.V.Rao, 1993 Research Methodology in Commerce and Management, New Delhi, Sterling Publishers. Business World. Business Today. Company Website : www.vizagsteel.com