HISTORY

Bayerisch Motoren Werke(BMW). Bavarian Motor Works Established -1916. Founder - Franz Josef Popp Headquarters Munich, Germany Products - Automobiles, motorcycles, bicycles Grew rapidly to become one of the major global players in the prestige car market with three brands, BMW, MINI, ROLLS-ROYCE

The company consequently shifted to motorcycle production in 1923. BMW began building motorcycle engines and then motorcycles after World War I. Its motorcycle brand is now known as BMW Motorrad. Their first successful motorcycle Outsold their biggest competitor Mercedes for the 1st time in 1990. In 2000, their revenues exceeded USD 3.03 billion for the 1st time. Established a new plant in Leipzig area of Germany in 2005 . They were the 1st European company to establish a plant in Japan. Invested more than USD 1.3 billion

New sales volume record for BMW Motorcycles in 2007 BMW Motorcycles also succeeded in recording a new sales volume high in 2007. After surpassing the 100,000 mark for the first time in the previous year, the Motorcycles segment continued to grow and recorded a sales volume of 102,467 units (2006: 100,064/+2.4%) in 2007.

Motorcycles 2005 2006 2007 2008 2009 2010

sales 92,012 103,759 104,396 104,220 82,631 99,236

The company produces and markets a varied range of higher end sporty cars and motorcycles. It also operates an aircraft engine division under the brand name of Rolls Royce. The company had four core values y Technology, y Quality, y Performance, y Exclusivity The company used advertisements as a means of marketing and these advertisements evolved in response to economic, environmental and competitive changes. Got MINI and ROLLS-ROYCE by its merger failure. Already well settled in American and European market expanding in Asian market like India and China.

COMPETITORS

Audi (German Car maker) Volkswagen (German Car maker) Mercedes Benz(German Car maker) Lexus/Toyota (Japanese Car maker) Nissan Motors(Japanese Car maker)

Sales (BMW-brand) Vehicles sold in all markets according to BMW's annual reports.

Annual production 5yrs Sales for 10yrs

Year 2005 2006 2007 2008 2009 2010 BMW 1,122,308 1,179,317 1,302,774 1,203,482 1,043,829 1,236,989 MINI 200,119 186,674 237,700 235,019 213,670 241,043 RollsMotorcycle Royce 692 92,012 847 103,759 1,029 104,396 1,417 104,220 918 82,631 3,221 99,236

Revenue - 60.48 billion (2010) Operating income - 5.098billion (2010) Profit - 3.218 billion (2010) Employees - 95,450 (2010) Subsidiaries - Rolls-Royce Motor Cars Website - bmw.com

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