Journey

KIDNEY HEIST TALE THE TRUTH ABOUT MOVIE POPCORN

.

.

.

.

.

|WHERE THERES SMOKE THERES FIRE} .

.

Simplicity Unexpectedness Concreteness Credibility Emotions Stories .

Group Summary of Made to Stick Small Groups Random Paragraphs ± Find the Core Write in marker on A4 THE CORE MESSAGE( S) of each paragraph/section (18) .

.

Simplicity Unexpectedness Concreteness Credibility Emotions Stories .

Simple .

.

2 Steps .

Simplicity Unexpectedness Concreteness Credibility Emotions Stories .

THE Low Fare Airline Southwest 1000¶s employees must know it Informs decision making THE Low Fare Airline = Core Fun place to work = next circle Simple and reflect commander¶s intent .

³A healthy 17-year-old heart 17-yearpumped the gift of life through 34 yearyear-old Bruce Murray. . following a four-hour transplant that doctors foursaid went without a hitch.´ Award Winning Journalist Lead.

3 Words .

Simple .

Compact .

"Comprehensive community building like in Victorian Landcare. lends itself to a return on investment rationale that can be modeled on current best practice" .

³A bird in the hand is worth 2 in the bush´ Proverb .

J FKFB INAT OAF LNA SAI RS .

JFK FBI NATO AFL NASA IRS .

.

.

.

Curse of Knowledge |MAXIMISING SHAREHOLDER VALUE} CEO its ok .

Simple .

.

Unexpected .

the number used in the US every thirty seconds.000 aluminum cans.Depicts 106. .

Concrete .

Credible .

Emotional .

Stories .

HUMOUR .

Sign up to vote on this title
UsefulNot useful