PRESENTATION ON NEW BUSINESS VENTURE

Presented by Prashant Yadav Manish Tiwari Vijay Shaw Vinay Sharma Vivek Singh Arun Sharma Suraj Ghimire

REALISTIC PLANNING 
Idea generation Screening of the ideas Business analysis Finalizing the idea

SECTOR-66. LOCATION: VILLAGE MAMURA.INTRODUCTION  Based on our realistic plan our idea is to start a new partnership business in a FMCG sector where we will do both manufacturing as well as retail business. NOIDA . Based on our current planning we are proposing to start a dairy.

DAIRY QUEEN LOGO: PUNCHLINE: PURITY IS OUR PRIORITY VISION: To reach every houses of the country either in one form or the other within 10 years .

MARKET SURVEY Found that demand is exceeding the supply Identified our direct competitors Defined our target market .

CONSUMER ANALYSIS  Consumer behaviour process Need recognition Information search Evaluation Purchase decision Post purchase reaction  40% of the consumer are having a negative post purchase reaction but still buying the product due to lack of supply and also due to the lack of the competitors. .

TARGET MARKET  At the initial stage our target market will be confined to Noida  The whole of NCR region will be covered within 2 years  Major cities of Northern India by in the third year  Whole of India by 2020 .

STRATEGIC PLANNING Examined the firm s marketing opportunities Allocation of limited resources to capitalise these opportunities Prediction of market and financial performance that is likely to occur Ultimate objective maximum output with minimum resources. .

ESTIMATION OF FINANCIAL REQUIREMENT  TOTAL FUND REQUIRED: Rs 193.5 lakhs  PROVISION FOR CONTINGENCIES: Rs 2 lakhs .5 lakhs  FIXED ASSETS: Rs 167 lakhs  CURRENT ASSETS OR WORKING CAPITALS: Rs 14 lakhs  PRELIMINARY EXPENSES: Rs 10.

) i.ARRANGING THE SOURCE OF FUNDS Partners capital from 7 partners All the partners will contribute equally Contribution by each partners in the capital will be Rs 27.65000(approx.e 193.5 /7 lakhs .

000 .000  Advertisement: Rs 5.00.000  Transportation: Rs 1.000  Other organizational expenses: Rs 1.000  Inauguration: Rs 3.00.00.PRELIMINARY EXPENSES  Registration: Rs 50.00.

00000 . chemicals and other ingredients: Rs 500.000  Purchase of vehicles: Rs 10.00.000  Purchase of cattle: Rs 30. storage machinery.00. containers.000  Fixing of water system.00.000  Construction of Dairy: Rs 15. biogas plant and solar cells:200.INVESTMENT IN LONG TERM ASSETS  Purchase of land: Rs 100.000  Security for retails outlets: Rs 500.000  Refrigerators.

000  Employees salary: Rs 2.INVESTMENT IN WORKING CAPITAL  Monthly fodder for cattle: Rs 1.000 .000  Cash balance: Rs 2.50.000  Rent for retail outlets: Rs 50.20.50.000  Veterinary medicine: Rs 10.10.000  Purchase of milk from outsiders: Rs 7.000  Electricity bills: Rs 10.

SETTING THE BUSINESS PLANT .

MARKETING CONCEPT Identification of wants and demand Product Publicity Public welfare Consumer satisfaction .

PRODUCT PACKAGING Quality product packaging Brand name and logo outside our packages Reuse packaging strategy Plastic jars for some of our products Informative packaging technique .

CHANNEL OF DISTRIBUTION Manufacture to retail No middlemen This will increase our profit margin or we can sell our products at the reasonable low price than our competitors .

PRODUCT POSITIONING Design creative product proposition Ensure sizable and profitable market segment We will collect adequate consumer behavior information .

.PRICING POLICY We will follow penetration pricing policy Set the low initial price Increase the price with the expansion of the market Still fix lower to our competitor.

) 28 14 21 10.50 15 25 10 160 40 20 145 280 DAIRY QUEEN S PRICE (RS. CURD .. PANEER ....50 18 9 13 22 8 145 36 18 135 260 MILK (DOUBLE TONNED) 1KG . ½ KG 250gm 400gm 200gm 1KG 200gm 100gm GHEE ½ KG GHEE 1 KG . ..COMPARATIVE PRICE PRODUCTS MILK (FULL CREAM) 1 KG ... . MILK (TONNED) . ½ KG 1KG ½KG PREVAILING COMPETITORS PRICES (RS.) 32 16 24 12 21 10.

ADVERTISEMENT Display of posters on vehicles Newspaper advertisement FM Radio channels Hanging of Banners TV advertisement through local channels .

com . 2010.  All of you are invited for the grand program  For further details you can always go through our website: www.queendairy.INAUGURATION  The inauguration of the plant is Schedule to take place on 14 Nov.

THANK YOU .

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