You are on page 1of 7


Background Singapore Telecommunications (SingTel or "the group") is a prominent communications group with operations and investments in 19 countries and territories. The group provides range a range of communication services and solutions including fixed, mobile, data, internet, info-communications technology, satellite and pay TV. Its other businesses include the sale of telecommunications equipment. The group's major operations include wholly owned subsidiaries, SingTel and Optus in Singapore and Australia, respectively, and controlling interests in Bharti Telecom Group (India), Telkomsel (Indonesia), Pacific Bangladesh Telecom (Bangladesh), Warid Telecom (Pakistan), Globe (Philippines) and AIS (Thailand). The group primarily operates in Australia. It is headquartered in Singapore City, Singapore and employs about 23,000 people. The group recorded revenues of S$16,870.9 million ($11,827 million) during the financial year ended March 2010 (FY2010), an increase of 13% over FY2009. The operating profit of the group was S$2,973.3 million ($2,084.4 million) in FY2010, an increase of 20.7% over FY2009. Its net profit was S$3,907.3 million ($2,739.1 million) in FY2010, an increase of 13.3% over FY2009.

SWOT Analysis

First and oldest telecommunication firm in Singapore Has monopoly over control of satellite dishes Has good telecommunication infrastructures Good customer service

Under partial control of the government Liable to policies made by the government Low transparency on network connection speeds Disadvantaged in the Cable TV race Bad customer experiences from Mio TV & Box being a flawed product

Expansion to overseas network, SingTel Optus Expansion in services into the Open Net optical fiber internet services Chance to fix flaws in Mio TV & Mio Box (e.g. lack of bandwidth)

Competition from other telecommunications providers Star Hub and M1 Growing customer dissatisfaction in internet services Fierce competition between Star Hub s Smart Home system