L'Oreal

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India

Multi national company

Head of fice

History

Company Overview

Our brand’s
BECAUSE YOU'RE WORTH IT

Segmentation of L’Oreal
Psychographic Segmentation Age Segmentation

Segmentation

Benefits Segmentation

Gender Segmentation

Income Segmentation

Goals of L’Oreal in India
•Capture the market share •Providing higher quality products •Penetrate the lower income market

Competitors in Indian market

Development Introduction Growth Maturity Decline

Pr oduct life cycle

Mar ket shar e of L’Oreal

O th e r b ra n d ’ s 59% L' re a l4 1 % O
Hair colour 20 % Skincare 6.5% Shampoo

Brand ambassadors

Games by L'Oreal

Some fact’s(future

expansion )

Market share is Next five-to-ten years 50 %

1 %= $25 33 .billion 3%

SWOT Anal ysis
•Strong and Focused Brand Portfolio •Presence in Emerging Markets •Strong R & D Capabilit

•Competition from Private Labels •Price Competition among Branded Manufacturers

•M & A Opportunities •Growth in Adjacent categories

•Dependence on Wester European Markets •Late Entry

Consumer survey

Good quality A wide variety of Products

Most preferred products •Hair care •Skin care

High price

Credits
Ashwini Prabhu Forum Chheda Ninad Lele Yash Dave
credits

Bibliology
www.loreal.co.in

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