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  • Loreal

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    Foram Chheda
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    L'Oreal in india aims to capture the market share Providing higher quality products Penetrate the lower income market Competitors in Indian market development. Market share is Next five-to-ten years 50 % SWOT analysis Strong and focussed brand portfolio Presence in Emerging Markets Strong R and D Capabilit Competition from Private Labels Price Competition among Branded Manufacturers M and A Opportunities Growth Growth in Adjacent markets Dependent on wester european markets Late entry Consumer survey Good quality A wide variety of products Most preferred products Hair

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    L'Oreal in india aims to capture the market share Providing higher quality products Penetrate the lower income market Competitors in Indian market development. Market share is Next five-to-ten years 50 % SWOT analysis Strong and focussed brand portfolio Presence in Emerging Markets Strong R and D Capabilit Competition from Private Labels Price Competition among Branded Manufacturers M and A Opportunities Growth Growth in Adjacent markets Dependent on wester european markets Late entry Consumer survey Good quality A wide variety of products Most preferred products Hair

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
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    181 views17 pages

    Loreal

    Uploaded by

    Foram Chheda
    L'Oreal in india aims to capture the market share Providing higher quality products Penetrate the lower income market Competitors in Indian market development. Market share is Next five-to-ten years 50 % SWOT analysis Strong and focussed brand portfolio Presence in Emerging Markets Strong R and D Capabilit Competition from Private Labels Price Competition among Branded Manufacturers M and A Opportunities Growth Growth in Adjacent markets Dependent on wester european markets Late entry Consumer survey Good quality A wide variety of products Most preferred products Hair

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 17

    L'Oreal

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    India

    Multi national company

    Head of fice

    History

    Company Overview

    Our brands
    BECAUSE YOU'RE WORTH IT

    Segmentation of LOreal
    Psychographic Segmentation Age Segmentation

    Segmentation

    Benefits Segmentation

    Gender Segmentation

    Income Segmentation

    Goals of LOreal in India


    Capture the market share Providing higher quality products Penetrate the lower income market

    Competitors in Indian market

    Development Introduction Growth Maturity Decline

    Pr oduct life cycle

    Mar ket shar e of LOreal

    O th e r b ra n d s 59% L' re a l4 1 % O
    Hair colour 20 % Skincare 6.5% Shampoo

    Brand ambassadors

    Games by L'Oreal

    Some facts(future

    expansion )

    Market share is Next five-to-ten years 50 %

    1 %= $25 33 .billion 3%

    SWOT Anal ysis


    Strong and Focused Brand Portfolio Presence in Emerging Markets Strong R & D Capabilit

    Competition from Private Labels Price Competition among Branded Manufacturers

    M & A Opportunities Growth in Adjacent categories

    Dependence on Wester European Markets Late Entry

    Consumer survey

    Good quality A widevariety of Products

    Most preferred products Hair care Skin care

    High price

    Credits
    Ashwini Prabhu Forum Chheda Ninad Lele Yash Dave
    credits

    Bibliology
    www.loreal.co.in

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