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A STUDY ON CHANNEL DISTRIBUTION AND ENHANCING BUSINESS GROWTH FOR NESTLE VALUE ADDED ECLAIRS AT BARRACKPORE AND SURROUNDING

AREAS

An Interim Report : JOYJYOTI DAS

INTRODUCTION .Nestle was founded in 1866 by Henri Nestle and is today the world's biggest
food and beverage company with around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world .

.Having five main business groups and five main groups of distribution
channels. .Nestle clairs is one of the eminent brand in nestle confectionaries available in various SKUs having growth rate 50% . .In my project, I am having three sub products under my title namely Nestle clairs , Nestle Milkybar clairs and a brand new product that Nestle recently launched namely Nestle cappuccino clairs .

OBJECTIVE
Maximum penetration of Nestle value added clairs at all distribution channels.

Doubling the business volume of 10 c/s average to 20 c/s.

METHODOLOGY
 As a beginner I have visited all the channels guided by DS(distributor salesman). They guided me how the distribution process is carried out. . Than, I come to know about the SKU s and must sell SKU s of various products like Maggi items , Baby foods, chocolates and confectionaries items, dairy products etc. After getting my project title, with the help of distributor salesman as well as sting boy (cycle boy), I visited those channels where my product is having high priority as well as those channels where the demand is very low and also the major and minor competitors whose demand is high in compare to my product. With the help of questionnaire, I begin my survey both from my product as well as competitors perspective to come in a conclusion as what is my product standing in the market.

WORKING PLAN
Started from 25th April with the overview of Nestle India Ltd. Introductory session on nestle channels by visiting the various channels guided by distributor salesman(DS)  overlook over the SKUs of various nestle product with the embedded MRP given. Determination of the most demanding and less demanding products throughout the Nestle channels. Identifying the major competitors of various Nestle products. Practice session on convincing and penetrating of five given Nestle products namely, Maggi Noodles, Maggi Pasta, Everyday Dairy Whitener, Nestle Eclairs, Kit-Kat.

Working plan continue


Project title given Preparation of questionnaire for data analysis. Till the date, data analysis part with the help of questionnaire along with penetrating the given product work is on progress. Project will be complete by 25th June.

3C-I ANALYSIS
COMPANY Nestle s relationship with India dates back to 1912, when it began trading as The Nestle Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market. Nestl India is a subsidiary of Nestle S.A. of Switzerland with eight factories and a large number of co-packers The Company insists on honesty, integrity and fairness in all aspects of its business and expects the same in its relationships

CUSTOMERS
Main customer of nestle are the distributors.

3C-I ANALYSIS CONTINUE


COMPETITORS

As a third ranked FMCG company in India, Nestle is having many competitors in each and every section of business groups starting from dairy products to nutrition products. Some of the major competitors are Glaxo smith, Britannia, Kwality Dairy, Heritage Foods, Amul, Cadbury and many more
INDUSTRY

Nestle India Limited has grown over the years into the most desired brand in the food and beverage sector in India. . Nestle India Limited gave directions to the farmers in incorporating the advanced technological methods with regard to crop maintenance and irrigation. . The company proposed the set up of centers that not only catered to the storing and selling of milk, but also maintained contacts with the farmers.

WORKING ABSTRACT TILL THE DATE


WEEK 1 Introductory session on Nestle company and its various products including overview of channels and five major business groups. WEEK 2 Six days session on channel visit and identifying and observing various channels along with the determination of SKU s of various Nestle products with its demands in various channels guided by distributor salesman(DS). WEEK 3 Practice session on convincing and penetrating of five given Nestle products namely, Maggi noodles, Maggi Pasta, Everyday Dairy Whitener, Nestle Eclairs, KitKat, which is being carried out for five days.

WORKING ABSTRACT TILL THE DATE CONTINUE


WEEK 4 Project title allotted and on the basis of the project title, questionnaire has been framed up . Survey is on progress in various channels of Nestle alloted product till the date.

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