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PRESENTATION OF

CARS
By shikhank punia & shithil kumar

CARS BELOW RS.5 LACS

AUTOMOBILE INDUSTRY IN INDIA.


India there 1 vehicle per 100 people and the figure is 82 for china. It is expected that the industry will achieve mass motorization by 2014.
India In

is 4th largest car market in Asia.

MARKET SHARE(2008-09)

POSITIONING : ON BASIS OF INCOME


Income Group

RS. 1- 3 lacs. /annum

RS. 3-5 lacs. /annum

RS. 5 - > 5 lacs. /annum

Product
A1 A2 A3 Yes Yes Yes Yes

ABOUT MARUTI SUZUKI


Subsidiary

of Suzuki Motor Corporation of

Japan
India's

largest passenger car company

25 Years of trust has a market share of 47.30%

It

PRODUCT STRATEGY OF MARUTI


More

fuel efficient cars

Eco

friendly cars focus on A1 and A2 segments

More

PRODUCT STRATEGY (MARUTI)


Product line
 A1

Products
 800,Cervo,Eeco,

Alto
 A2  Zen

Estilo , Wagon R , Ritz, Swift, A- Star

PRICING STRATEGY (MARUTI)


objective: Market share and Cost leadership method : Markup pricing(Cost plus pricing)
Pricing Price Price

strategy: Economical pricing

ECONOMY SEGMENT UPTO 3 LAKHS (A1) SEGMENT


Products:
Tata

Nano New Cheverolet Spark Nissan ultra low car Maruti Suzuki Cervo Maruti Suzuki Eeco

TARGET CUSTOMER OF A1
Extremely

price sensitive Two wheeler users Consumers who want a car Value for money(durability at low cost) First time buyers

TATA NANO
First

of its kind Revolutionary design Most economical car (1.25 to 1.80) Compact size Fuel efficiency-26km/ltr

MARUTI SUZUKI CERVO


Engine 60bhp Estimated

-660cc

price 1.5 lacs Sleek design and exquisite features

CHEVROLET SPARK 800


Smaller

than sibling Engine 800cc Price tag 3 lacs

NISSAN ULTRA LOW CAR(ULC)


Stiff

competition with Nano Both petrol and diesel variants Front engine unlike Nano Estimated price range- 1.03 Lacs

MARUTI EECO
Price-2.6

lacs to 2.8lacs (ex-showroom

prices) Multi purpose vehicle(MPU) Available in both 5 seater and 7 seater Will replace low selling versa 1200cc engine Sliding doors Fuel efficiency is 15.1 km/ltr

PRICE STARTING FROM 1 LAC TO 3 LACS (A1)


Tata Nano Appearanc Good e Comfort Features Average Good Maruti Cervo Excellent Good Average Spark Average Good Good Excellent Nissan (ULC) Excellent Good Good Average Maruti EECO Excellent Good Good Average

Performan Excellent Excellent ce Value for money Yes Yes

No

Yes

Yes

A2 SEGMENT
Mid - size segment from 3 lakhs to 5 lakhs Products: Hyundai Santro ,i10 Chevrolet Spark , Uva Tata Indica Skoda Fabia

I10
Target customer :
Middle College

to upper income professionals students

Features :
True

value for money ride and speed

Comfortable Style

Price:
3.31

lacs to 5.34 lacs

CHEVROLET BEAT
Threat

to Ritz and A star  Ex showroom price =Rs.3,34,990 to Rs. 4,56,447 4 Variants 1199cc engine (petrol engine) Affordable small peppy car for Young India Fantastic Interiors

A STAR
Cute

styling Huge service network Cramped interiors Engine: 998cc petrol variant Price: 3.8lacs to 4.52lacs Value for money: No

VOLKSWAGEN UP
by beetle Engine in the rear like Nano Space and comfort Rear wheel drive configuration Estimated price 3.4 lacs
Inspired

PRICE A2 : 3.5 LACS(BASE MODELS)


Basis Appearance Comfort Features Performanc e Value for money I 10 Good Average Good Good Yes Volkswagan Beat UP Good Average Average Good No Excellent Good Excellent Good Yes A star Average Excellent Good Excellent No

A3 SEGMENT
Segment above 5 lakhs
Products:    

Swift Fiat Punto Ritz Volkswagen Polo

SWIFT
Muscularity

Maruti Suzuki brand Awesum drive quality Greater feeling of stability Price Rs.3.9 lacs to 6 lacs (ex-showroom price) 1289cc petrol engine Diesel engine also available

A

FIAT PUNTO
built quality Superb handling Expensive or lack of service Outstanding quality of interiors Price: 4.19 lacs to 6.30 lacs (ex-showroom price)
Exceptional

RITZ
to i10 The engine E10 compatibility PRICE Rs.3.90 lacs to Rs.5.17 lacs
Major threat

VOLKSWAGEN POLO
Available

with petrol and diesel engines Expected price range starting from 4.5 lakhs Power-1198cc Variety of engines Trend line  Comfort line  Highline

PRICE STARTING FROM 4.3 LACS


Swift Appearance Comfort Features Performanc e Value for money Excellent Excellent Good Excellent Polo Good Good Average Excellent Ritz Average Good Good Excellent Punto Excellent Good Excellent Average

Yes

No

No

Yes

CONCLUSION

THANK YOU!!

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