Changing trends in Ayurveda pharma industry

Changing trend .............

³Tradition to Trade-ition´

Ayurveda is an officially recognized system of medicine in India. 8000 crore and it is growing substantially between 10-15 percent. It is estimated that the total market size of the Indian Ayurveda market is Rs. . Globally.Introduction: Today. the World Health Organization (WHO) recognizes it as Traditional Medicine (TRM). with the same growth rate targeted for the next 10 years.

more than 30. .000 branded and 1....500 traditional products are available in the market..... Ayurveda products categories² 1)Branded. fall into two Currently.... 2) Traditional.Continued ..

of which Rs 1.Real numbers: At present. India manufactures Ayurvedic drugs worth Rs 6. .500 cr are exported.  60% of this is crude herbs to manufactured into products outside India be  30% is finished product shipped abroad for direct sales.  10% is partially prepared products to be finished in foreign countries.000 cr per year.

Industry overview: Proportion of manufacturing units of different systems .

. 1)Pharmaceuticals 2)Cosmetics and food supplements. 3)Units is engaged in making extracts and distilling oils for use by other industries and for exports.Industry overview : There is a complex of large number of manufacturing units using herbal material for various purposes.

Herbal manufacturing units: .

8.Herbal manufacturing units There are total of 9.Baidyanath. Himalaya. Arya Vaidya Shala etc. Well known industries with annual turnover of more than 50 Crores are Dabur. Zandu. still they are the ones which consume about 35 % of the total raw material used.000 small scale units having an annual turnover of less than one Crore. Though the number of manufacturing units with higher turnover is less. .493 manufacturing units.

.Nature of industry: Ayurveda drug manufacturing units are mostly family owned business. The origin of most of these companies can be traced back to a ³vaidya´who used to prepare some formulations for dispensing and the gradual acceptance of medicines led to growth of such units.

Changed trends:  Manufacturing  Quality Control  Quality Assurance .

Good Laboratory Practices 1.Manufacturing : 1. Good Manufacturing Practices 1. Good Agricultural Practices (WHO/ Feb 2004) .

To supervise and monitor the adequacy of storage conditions. To sample. test.Quality Control: Lab Personnel: To be independent person. approve or reject RMs. Duties: headed by an To prepare specifications and testing methods for raw materials and finished products.semifinished product and finished products. .

Records: a) Batch Manufacturing Records (BMR) a) Distribution Records (to facilitate recall) a) Records of Market Complaints and Adverse Drug Reactions ( Pharmacovigilence) .

.Modernization of unit operations: 1)Preservation of raw materials 2)Extraction by CO2 3)Usage of polycompound aqueous extraction 4)Extraction through controlled pressure 5)Fermentation through seeding 6) Development of herbal minerals through cultivation.

preservatives. 1954.7) Metal content removal before processing of raw materials. antioxidants. .Cd etc are removed before processing through leaching process. coloring agents. Pb. alternate sweeteners permitted in the Indian Pharmacopoeia/Prevention of Food Adulteration Act. additives. Hg. 9) Use of excipients. flavoring agents. Food product Order and Bureau of Indian Standard Act. As. 8) Development of new products based on mixed formulation to suppress toxicity of the active ingredient. 1986.

.Continued. > Packing is planned such a way that the no... of tablets will be the total required for the course of treatment.. ‡ Sports Medicines ‡ Neutraceuticals ‡ Food supplements ‡ Rejuvanatives ‡ Cosmetics ‡ Soft drinks ‡ Nanotechnology ..

Education: Curriculum related to Ayurvedic Pharmaceutical Sciences has been recently reinforced in Indian pharmacy schools due to global acceptance of Ayurveda The courses range from diploma to master¶s level MBA in Ayurveda pharma management .

Conclusion: Ethical commerce practice is the need of the hour in pharma industry. Pharma industry plays vital role in success of Ayurveda. . Pharma industries should involve Ayurveda researcher for better output.hence without compromising the principles changes should be incorporated. Change is inevitable but tradition is our identity.


com Cell: +91-9916102202 .Thank you Dr.chintamani@gmail.Joshi MD(Ay).C.MBA Bangalore Mail: dr.M.

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