INTRODUCTION

‡ Indian Toy industry is large and growing, which needs more organized approach. ‡ The market is growing at 15% to 20% per annum.

‡ The size of the toy market can be estimated to be about $4.5 billion. ‡ There is no excise imposed so the figure of production would not be available. available

THE MAJOR PLAYERS
‡ The four large players who have global operations namely Mattel, Leo, Hasbro, and Bandai. ‡ Mattel Toys are the largest toy manufacturers in the world. ‡ Mattel sells toys under the brand name of Barbie, Hot Wheels, Star Beans etc. ‡ The Mattel Company is a $6 Billion company out of which their market share in India is around 20%.

MARKET CAPITALIZATION
‡ The Indian Toy Industry is of Rs 250 crore and is set to grow at 25 % due to rising demand from India and abroad. ‡ More emphasis on quality and innovation along with Indian taste has helped both children and profit margins. ‡ India is producing the incomparable quality of toys, which is unmatched elsewhere and therefore, the demand for Indian-made toys is Indianrising by leaps and bounds.

SIZE OF THE INDUSTRY
‡ Indian Toy Industry¶s market size is about Rs.250 crores where 10% constitutes of organized sectors and 90% constitutes of unorganized sector. ‡ India has been ranked 8th and UK is ranked 1st for the Toy Industry in the world. ‡ An average Indian kid today spends Rs 250 on a toy, UK kid spends $281 (Rs.14000).

TOTAL CONTRIBUTION TO THE ECONOMY
‡ Indian Toy Industry is estimated at Rs.80Rs.80-Rs.120 Crore which is dominated by approximately 1250 small and very small producers scattered across the country. ‡ The producers are mostly based in the Delhi, Mumbai, Northern State of Punjab, Uttar Pradesh and Haryana, also some in the Southern part of Tamilnadu. ‡ India has 35 - 40 crores manufacturing base out of which Delhi especially Noida rules 30 crore of markets and Mumbai rules the other 10 crore market.

EMPLOYMENT OPPORTUNITY
‡ Indian Toy Industry has tremendous potential to raise its productivity, create employment and for all-round development of allthe economy.

LATEST DEVELOPMENT
‡ In 2006 the toy retail business has risen by 150% globally. ‡ Today Indian Toy Industry has reached a level, with many host of products like fun games, electronic toys, stuffed toys, educational games, toy cars, etc.

PRESENTED BY:
SUBHADIP MITRA

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