STRATEGIC MANAGEMENT 11

SESSION 4: DELIBERATE AND EMERGENT STRATEGIES
ITM Ghaziabad Session 4 Deliberate and Emergent 1

DELIBERATE AND EMERGENT STRATEGY

Deliberate Strategy Intended strategy Realised strategy

Unrealised Strategy
ITM Ghaziabad Session 4 Deliberate and Emergent

Emergent Strategy Actions
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DELIBERATE AND EMERGENT STRATEGIES: KEY THEMES & ISSUES

‡ ‡ ‡ ‡ ‡

ENVIRONMENTAL COMPLEXITY ENVIRONMENTAL STABILITY INTENTIONS CONTROL MECHANISMS STRATEGIC LEARNING

ITM Ghaziabad Session 4 Deliberate and Emergent

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DELIBERATE & EMERGENT STRATEGIES
‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ INTENDED OR PLANNED STRATEGY ENTREPRENEURIAL IDEOLOGICAL UMBRELLA PROCESS UNCONNECTED CONSENSUS IMPOSED
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KINDS OF STRATEGIES «
TYPE INTENTIONS CONTROL ENVIRONMENT

Planned

Precise

Formal Personal Shared values Budgets Process Mutual adjustment May be absent ??????????

Predictable Selected Proactive Diverse Diverse Diverse Diverse Imposed
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Entrepreneurial Unarticulated Ideological Umbrella Process Disconnected Concensus Imposed Collective Targets Defined by units Defined by units Converged Dictated

ITM Ghaziabad Session 4 Deliberate and Emergent

IMPOSED STRATEGIES
‡ STRATEGY IS IMPOSED FROM OUTSIDE ‡ EVIRONMENT DOMINATES

ITM Ghaziabad Session 4 Deliberate and Emergent

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DELIBERATE EMERGENT
‡ DELIBERATE ‡ PREDICTABLE ENVIRONMENT ‡ STRESSES ACTION ‡ CENTRAL DIRECTION & CONTROL ‡ EMERGENT ‡ UNPREDICTABLE ENVIRONMENT ‡ LEARNING WHAT WORKS ‡ COLLECTIVE ACTION AND CONVERGENCE

ITM Ghaziabad Session 4 Deliberate and Emergent

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STRATEGIC LEARNING
‡ ‡ ‡ ‡ ‡ ‡ ‡ ADAPTATION ROLES OF MANAGERS OPENNESS TO NEW INFORMATION BOTTOM UP PROCESSING FLEXIBILITY RESPONSIVENESS PARTICIPATIVE
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LEARNING TO MAKE STRATEGY

Deliberate Strategy Intended strategy Realised strategy

Unrealised Strategy
ITM Ghaziabad Session 4 Deliberate and Emergent

Emergent Strategy

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REFLECTIONS ON THE HONDA CASES
‡ CAN YOU DRAW A STRATEGIC WEB OF HONDA·s STRATEGY MAKING PROCESS? ‡ WHERE WOULD YOU PLACE HONDA ON THE SPECTRUM OF DELIBERATE AND EMERGENT STRATEGIES? ‡ WHERE WOULD YOU LOCATE THEM WITH RESPECT TO THE FOUR Ps
ITM Ghaziabad Session 4 Deliberate and Emergent 10

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