Gangnam Bogeumjari Housing Project



Ⅰ. Understanding the Bogeumjari Housing Project

Ⅱ. Project Status in Seoul Gangnam District


Ⅰ. Understanding the Bogeumjari Housing Project

1 Concept of Bogeumjari Housing 2 Bogeumjari Housing project background

3 Desired effect of Bogeumjari Housing supply


1. Concept of Bogeumjari Housing


2. Bogeumjari Housing Project Background
Change in concept of public residential supply

There is a need for affordable public tract houses as well as rental houses to solve the residential problem of homeless population and low-income bracket

Rental House

Rental House + House for Installment sale

Supply of demand-based houses


B. Change of residential supply policy

Limitation on supply of various public housing for different income brackets due to national rental housing (30 year lease) in the past
- Unsold houses existed in some areas due to supply in quantity - Waiting list accumulated (as of end of July, 2007) since lowest bracket couldn’t move in

Various houses for different brackets needed instead of national rental houses

Short journey to work required to reduce pressure on transportation for low bracket

A need for houses to be developed nearby city instead of surrounding areas


3. Expectation Effect
A. Chance for homeless population to own a house
Occupant’s burden lessened through decreased unit price and financial support

Supply of Various Types
Sale Public tract Public lease Lease Public lease Below 60 ㎡

Affordable Price
Floor area ratio, adjustment of greenery ratio Justification of construction process Less burden on main facilities Decreased land price

Financial Support
expanded financial home loans

decreased unit price

60 ~ 85 ㎡ 10 year lease installment Long-term

• construction financing limit increased • Long-term loan system

Differential rates applied as per income
• permanent – market rate 30% • National rent – market rate 60~70%

Long-term permanent lease National rental

Mix of privately owned and rental housing

Consumer-centric supply

B. Expanded Social Safety Net
To stabilize society by supplying customized housing for the low-income bracket and the vulnerable that were badly hit by economic downtern

Stabilized housing for low-income bracket

Stabilized housing for the vulnerable

various types of housing various financial support

Newly married couple, the elderly, government supported family, a single person

Rapid housing supply

May 2009

Septermber 2009

Designated pilot project districts

On Sale (Presubscription)

2012 ~ 2013 Movie-in

nhanced competitiveness with close journey to work distance
Improving the city’s functionality by supplying facilities such as commercial, business blocks within the district or areas nearby the existing cities

Rechargeable Development in the city Developed within 20km vicinity of downtown Seoul Developed a preferred district outside the city center

Vitalized local community
Secured city support facilities (5~15%) to increase self-sufficiency within the district Integrated community facilities

Improved functionality and competitiveness

D. Suppressing effect on increase of price
By supplying houses at 15% less price, increase of housing price can be suppressed Demand on high-end houses decreases as per waiting for Bogeumjari housing


Ⅱ. Project Status in Seoul Gangnam District
1. 2. 3. 4. 5. Outline Development Concept Complex Plan & Housing Sizes Construction Status Design Residential Development Details


1. Seoul Gangnam District
a. Location b. Synopsis
Title - Seoul Gangnam Bogeumjari Housing Corporation Area - Coverage * Location : Around Jagok, Segok, Yulhyun-dong, Gangnam-gu, Seoul

oEnterprising synopsis

* Area : 941000 ㎡ * By Purpose - Greenery (Development restricted area): 939000 ㎡ - Residential (2000 ㎡ ) - Time * Year: June 2009 (Dated designated by districts) Expected completion: December 2013 Total population - Projected population: 18,416 persons - Projected units: 6,821 units 12

d. History

2009 June 3 September 28 October 7 December 24 2010 August 31 December 29 2011 January 17 2012 October 2013 December

Bogeumjari housing pilot project districts designated District plans approved Bogeumjari housing pre-subscription (A1, A2BL) Compensation begins Groundwork breaks ground Construction work begins (A2BL) Main pre-subscription for Bogeumjari housing began (A2BL) Occupants to move in Expected construction completion

2. Development plan
a. Air View


b. Land usage
Area( 천 m2)

941 (285 천평 )

429 (130)

14 (4)

256 (78)

Public facility
242 (73)


3. 개발컨셉 (Design Concept) d. Design Concept

Creating a Park City within Forest

Green Network

Wind Path


Joyful town filled with tranquility and relaxation that our nature has to offer

District Development Themes

Development Themes



숲속 Park City
Joyful wellbeing town in the forest

Landscaped with the best seasons have to offer - 숲속 Park City
Vernacular Plan Natural water circulation system Space arrangement with consideration of natural resources

Linking to the nature Green Network

Linking to natural forest Wind Path

A place where green culture comes true – Community City
Eco-friendly green culture Green infrastructure Community areas

Linking to Segokcheon Waterfront


Landscaping Plan
Eco-friendly green city landscape

Differentiated landscaping & design – Design City
Design oriented plan Identity of Gangnam District reinforced Universal Design

Creating a natural eco-friendly landscape
Unique Identity

Unique landscaping that distinguishes Gangnam Segok area
Cultural Spaces

Design oriented premium Eco-friendly residences

Creating an interactive community


A2BL) Town Plan & Size of Units

Size of Units (912 units)

59 ㎡ 167 units

74 ㎡ 260 units

84 ㎡ 485 units


a. Floor Plan



4. Construction Status
Classification Type # of Units Contractor Started Expected Completion Contracted Amount Remarks
(Completion %)



941 천 m2 Hanshin (285 천평 )


’13.03.17 ₩ 25.3bn


건 축 공 사

A1 A2 A3 A4 A5 A7
Village type

Public tract Public tract

809 912 1,078 413 1,365 765 96 5,438/units Daewoo

’11.06 ’10.12.29 ’11.11 ’12 년 ’11.11 ’11.12 ’11.11 ’12.08.25 ₩ 100 bn 9.1%

Permanent Leasehold Long-term, 10 year Lease Public tract 10 year lease



5. Design Residential Development
a. International Design Contest
Attempt to apply differentiated residential complex concept by taking winning design concept from the contest A3 BL
Riken Yamamoto & field shop (RiKen Yamamoto) + ( 주 ) Ga. a Architects ( 최문 규)

A4 BL Hyupdongwon Design (Lee Min-ah)

de Architekten Cie (Frits van Dongen) +( 주 ) 선진 엔지니어링 ( 함인선 ) 외


b. Green Home Apartment Complex)
In order to efficiently decrease energy usage of apartments, green home is actively supplied serving as the test-bed for the new technology

Block A7 BL Area 47,683 ㎡ Floor Area Ratio 160% Total Units 776 Units Type Public Tract

Method (Design) Designing of green home applying the winning design (Details) Achieved 60-80% energy decrease first time in Korea Use of new regeneration energy such as high insulation windows, LED lighting, high-efficient equipment and solar energy

c. Human Centric Green Transportation Network

Walking path
Daemosan City Nature Park and Segok Geunrin Park walking path network

Bicycle trails
Bicycle trails within the district as well as extended trails to Seoul downtown along Segokcheon-Tancheon stream

Convenient public transportation
Link with Suseo & Bokjeong subway stations (by bus, bicycle)


d. Integrated Community and Advanced Designs

Creating integrated community for the convenience of the residents

Interlink among park, welfare, cultural facilities, library and community facilities
Advanced Designs

Urban Landscape Designer Studio type 1~2pax residential models European mid-high floor block-type residence


e. Green City Pilot Project

Over 30% decrease in energy usage


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