Home Selling Presentation

Home Selling Presentation
The SCHMID Team Prudential Arizona Properties 3200 E Camelback Road, Suite 103 Phoenix, AZ 85018 www.WeSellPhoenix.com David Phone: (480) 688-2034 Email: David@SchmidTeam.com Patty Phone: (480) 889-4449 Email: Patty.Schmid@pruaz.com

Identifying Your Goals Marketing Your Property Establishing a Pricing Strategy Preparing Your Property for Sale Who We Are

4407 Chuckwalla Canyon, Phoenix 5445 E Sanna Street, Paradise Valley

6021 N 37th Place, Paradise Valley

Identifying Your Goals

Your Needs Come First
The process of marketing and selling your house must match your objectives, priorities and needs. In order to best serve you, we want to learn more about your plans and needs. The following topics outlined below can help us understand your goals and help us build a strong working relationship: The agency laws that may apply as we work together in the marketing and sale of your property. The objectives you want to achieve from the sale of your house and the support you expect to receive from me. How the home selling process should be tailored to fit the characteristics of your property.

Agency Relationships
When real estate professionals work with buyers and sellers, ³agency´ relationships are established. There are three kinds of agency relationships:
‡ Buyer¶s Agent ‡ Seller¶s Agent ‡ Disclosed Dual Agent

When you agree to have us help you sell your property, we become your ³seller¶s agent´, which means we will work for your best interests throughout the entire process. When an offer is presented, the buyers will have a separate agency relationship with their broker.

Understanding Your Goals
The following topics will help us understand what is most important to you in the sale of your property.

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

Communication Motivation Time frame Relocation assistance Home selling decisions Price Marketing plan Previous home selling experience Positive experiences Concerns Expectations

Appreciating Your Property
Each property has special features that may interest buyers. Please tell us about your house. 1. What do you feel are the most appealing features of this property? 2. What features does this property have that differentiate it from other similar properties? 3. What changes or enhancements would you suggest to make your property as salable as possible? 4. What do you regard as the most attractive features of the surrounding neighborhood? 5. Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? 6. Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?

Home Selling Process
Selling a house typically includes many of the following elements. We will be your resource and guide every step of the way. Initial Consultation Design and Implement Marketing Plan Review Offer and Reach Agreement with Buyer
‡ Determine your needs and priorities ‡ Review ³Agency´ choices and select appropriate working relationship ‡ Discuss Marketing Plan ‡ Complete home enhancement ‡ Establish Pricing Strategy recommendations ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Carry out scheduled marketing activities Show the property to brokers and Buyer¶s real estate professional presents prospective ³qualified´ buyers Deposit of buyer¶s earnest money offer Communicate with you on a regular basis Discuss and clarify proposed terms and Sign Documents Monitor results of marketing activities Title search, conditions preliminary title report to Modify Marketing Plan and Pricing buyer Negotiation; possible counter offers Strategy as necessary Inspections Reach final agreement Removal of remaining contingencies Buyer¶s final walk-through of property Loan you find your next home, as needed Help funding/balance of funds from buyer Recording with relocation, as needed Assist you of title Relocation of seller, possession of Provide resources for other after-sale property by buyer homeowner needs

Complete Settlement Process After-sale Service

13518 E Columbine Dr, Scottsdale

15409 S 14th Place, Phoenix

9143 Kimberly Way, Scottsdale

Marketing Your Property

The Goals of Effective Marketing
To successfully promote your property to the market, a comprehensive plan of targeted activities is essential. Our marketing program has three aims:
‡ Promote directly to prospective buyers ‡ Digital / E-Mail Marketing ‡ The Internet ‡ Yard Sign ‡ Open Houses ‡ Other Marketing Materials ‡ Enlist the efforts of other real estate professionals ‡ The Prudential Real Estate Network ‡ Referral and Relocation Resources ‡ Multiple Listing Service (MLS) ‡ Direct promotion to other real estate professionals ‡ Maintain communication with you ‡ Review the results of our marketing activities ‡ Consult with you to fine-tune our marketing strategy, as needed

How Buyers Find the Home They Purchase
Homebuyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a real estate professional.

WeSellPhoenix.com and the World Wide Web
The most important words in real estate when selling your home. EXPOSURE! EXPOSURE! EXPOSURE! Prudential Real Estate and Relocation Services has assembled a dynamic collection of established and emerging online companies. From highly trafficked world-class search engines to real estate industry startups, we select the companies that deliver EXPOSURE for home buyers and sellers. WeSellPhoenix.com remains the center of attention.

National Advertising
‡ Advertising plays an important role in building your name and identity among consumers. Prudential Real Estate and Relocation Services invests millions of dollars generating top-of-mind awareness among hundreds of millions of potential home buyers and sellers through television, cable, print and real estate websites.

Digital Media Strategy
‡ WeSellPhoenix.com leverages the power of our Online Advantage solutions and syndicates to online platforms such as REALTOR.com, Trulia, Google, Yahoo! and Zillow to drive consumers to The SCHMID Team and to our listings. This means our listings receive more exposure to online buyers who are looking for a home just like yours.


The Internet
The SCHMID Team internet site www.WeSellPhoenix.com reaches prospective homebuyers worldwide 24 hours a day, 7 days a week, 365 days a year.

This graphic is hyperlinked. Clicking on the image while in presentation view will take you to WeSellPhoenix.com Internet connection is required.

The Internet
Potential buyers will have instant access to information about your property through our industry-leading website network.

‡ WeSellPhoenix.com ‡ YouTube Channel ‡ Prudential.com ‡ Pruaz.com ‡ REALTOR.com

A Marketing Plan for Your Property
Marketing Tactic Install lock box with key Install yard sign Submit property information to www.PrudentialRealEstate.com Submit property information to Multiple Listing Service Promote to Prudential Real Estate sales professionals at office meeting Syndicate MLS data Promote to other sales professionals at Board of REALTORS® Advertise to database Open House Distribute ³Just Listed´ eCards and postcards Implementation Ongoing Ongoing Ongoing Ongoing Weekly Ongoing Monthly Meeting
Just Listed & Once Monthly

Once monthly Ongoing

Schedule of Marketing Activities
Week of Mon Tues Wed Thurs Fri Sat
Install sign and lock box Yard sign MLS Website Top real estate search sites Promote at office meeting Preview for top Buyers Agents Promote at office meeting Promote at office meeting Advertise in newspaper Open House Progress review Virtual Tour posted Promote at networking groups Preview for all real estate professionals Ask 25 Campaign Advertise in newspaper Open House


April 2 April 9

April 16

³Just Listed´ eCards & Postcards

April 23

April 30

Promote at office meeting

Advertising and Promotion
Our innovative and aggressive advertising and marketing activities will help attract qualified buyers to your property. National and international advertising
‡ The Prudential Financial name is among the most widely recognized

brands in the United States ‡ Prudential Real Estate and Relocation Services and its Network members spend millions of dollars in advertising each year so home buyers know the sign in your front yard

Electronic advertising
‡ ‡ ‡ ‡

We distribute We distribute We distribute We distribute

electronic µJust Listed¶ flyers to our large database. a monthly newsletter to our large database. µJust Listed¶ flyers to the 5,000 most active agents in the MLS. µJust Listed¶ flyers to the top 20 agents in your neighborhood.

Additional marketing programs
‡ We implement a direct mail campaign for each new listing ‡ Patty and David participate in community activities to meet more people

Important Ways to Protect Your Property
By providing peace of mind to prospective buyers, these steps can enhance the salability of your property: A written property disclosure statement will give buyers a clear understanding of this property and the surrounding neighborhood. A home warranty can give prospective buyers peace of mind by providing repairor-replace coverage of major home operating systems and appliances. Professional inspections, such as structural, HVAC, roof and termite, will reveal the current condition of the property.

7914 E Osage Avenue, Mesa

15647 N 21st Avenue, Phoenix

7240 Jematell Lane, Scottsdale

Establishing A Pricing Strategy

Understanding Market Value
Market-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale. The existing pool of prospective buyers determines a property¶s value, based on:
‡ Location, design, amenities and condition. ‡ Availability of comparable (competing) properties. ‡ Economic conditions that affect real property transactions.

Factors that have little or no influence on the market value of a house include:
‡ The price the seller originally paid for the property. ‡ The seller¶s expected net proceeds. ‡ The amount spent on improvements.

The impact of accurate pricing:
‡ Properties priced within market range generate more showings and offers,

and sell in a shorter period of time. ‡ Properties priced too high have a difficult time selling.

Determining a Market Sensitive Price
An impartial evaluation of market activity is the most effective way to estimate a property¶s potential selling price. A Comparative Market Analysis considers similar properties that: Have sold in the recent past ± This shows us what buyers in this market have actually paid for properties similar to yours. Are currently on the market ± These are properties that will be competing with yours for the attention of available buyers. Failed to sell ± Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

Comparative Market Analysis
Subject Property:
Address Bdrms Baths Gar Age Style Terms Dys/Mkt List $ Sale $ Remarks

Similar Properties That Sold Recently:
Address Bdrms Baths Gar Age Style Terms Dys/Mkt List $ Sale $ Remarks

Similar Properties Now Active On The Market:
Address Bdrms Baths Gar Age Style Terms Dys/Mkt List $ Sale $ Remarks

Similar Properties That Failed To Sell:
Address Bdrms Baths Gar Age Style Terms Dys/Mkt List $ Sale $ Remarks

This data will be provided for your home.

CMA Graph
Similar Properties That

Sold Recently
150 X 152 154 X 156 xx 158 160 162 x 164 166 168 170 172

Actual sales price (in thousands)

Similar Properties

Now Active on the Market
150 152 154 156 158 X 160 162 X X 164 166 168 170 172

Current list price (in thousands)

Similar Properties That

Failed to Sell
150 152 154 156 158 160 162 164 166 X 168 170 X 172 X

Final list price (in thousands)

This data will be provided for your home.

Dangers of Overpricing

‡ ‡

The asking price that is beyond market range can adversely affect the marketing of a property. Marketing time is prolonged and initial marketing momentum is lost.

Dangers of Overpricing

‡ Fewer buyers will be attracted and fewer offered received. ‡ The property attracts ³lookers´ and helps competing houses look better

by comparison.
‡ If a property does sell above true market value, it may not appraise,

and the buyers may not be able to secure a loan.
‡ The property may eventually sell below market value.

8388 Thoroughbred Trail, Scottsdale 7942 W. Shaw Butte Road, Peoria

7663 E Adobe Drive, Scottsdale

Preparing Your Property For Sale

You Are the Key Player On the Home Selling Team
No one has a more important role in the home selling process than you. Here are some ways your participation can contribute to a successful sale:
‡ Maintain the property in ready-to-show condition. ‡ Ensure that the house is easily accessible to real estate professionals ‡ Try to be flexible in the scheduling of showings. ‡ When you are not at home, let us know how you can be reached in

case an offer is received. ‡ If approached directly by a buyer who is not represented by a real estate professional, please contact me. Do not allow them into the property unescorted. ‡ Remove or lock up valuables, jewelry, cash and prescription medications.

How Will Buyers See Your Property
It is important for a property to make the best possible impression on prospective buyers. The following can interfere with a buyer¶s appreciation of a property: Exterior ‡ Clutter ‡ Lawn needs mowing and edging ‡ Untrimmed hedges and shrubs ‡ Dead and dying plants ‡ Grease or oil spots on the driveway ‡ Peeling paint ‡ Anything that looks old or worn Interior ‡ Worn carpets and drapes ‡ Soiled windows, kitchen, baths ‡ Clutter ‡ Pet and smoking odors ‡ Peeling paint, smudges or marks on walls

Show Off Your Home Every Time
These tips can help your house make the best impression, every time it is previewed by sales professionals or shown to prospective buyers: Exterior ‡ Remove toys, newspapers, yard tools and other clutter. ‡ Tidy up; pick up after pets. ‡ Park vehicles in the garage or on the street; leave the driveway clear. ‡ Add color with flowers and potted plants. Interior ‡ Make beds; clean up dishes; empty wastebaskets. ‡ Remove clutter throughout and put away toys. ‡ Set out ³show towels´ in baths. ‡ Freshen the air; potpourri or baked bread aroma; deodorize pet areas; set a comfortable temperature. ‡ Do quick vacuuming and dusting. ‡ Arrange fresh flowers throughout. ‡ Fire in fireplace (when appropriate). ‡ Play soft background music.

3701 Medlock, Phoenix

6301 Quartz Mountain, Paradise Valley

Who We Are

How We Can Help You
We will apply our knowledge and expertise to achieve the successful sale of your property. Here is what you can expect from us:
‡ We will work with you at every stage of the home selling process, from

the development and implementation of a Marketing Plan, through the negotiation of purchase offers, to the final settlement of the transaction. ‡ We will want to agree to a system of regular communication so that you can be kept informed at all times. ‡ We will give you reliable information and solid advice so that you can make informed decisions. ‡ It is our hope that you will be so pleased with our service that you will turn to us for advice on your future real estate needs ± ³Customer¶s For Life.´

7674 Sands Drive, Scottsdale

6305 E Arabian Way, Paradise Valley

10603 E Firewheel Drive, Scottsdale

Patty¶s Credentials
Professional Designations GRI ± Graduate REALTORS Institute ABR ± Accredited Buyer¶s Representation CSSN ± Certified Short Sale Negotiator ePRO ± Internet Marketing REOS ± Bank Owned Real Estate Professional Accomplishments 1. Top 2% of Prudential Agents Nationwide 2. Luxury Home Tour of Arizona, Inc. ± Co-Chair 2010 ± REALTOR® of the Year 2010, 2007 ± Board Member 2008 - Current ± East Tour Director 2007 ± Market Analyst 2006

I am ready to help you sell your home!

6717 E Sunnyvale, Paradise Valley

One Lexington Avenue, Phoenix

David¶s Credentials
Professional Designations: CRS = Certified Residential Specialist CPM = Certified Property Manager Member CCIM = Certified Commercial Investment Member Professional Memberships: Counsel of Residential Specialists Institute of Real Estate Management CCIM Institute Phoenix RE Investment Advisory Counsel Phoenix Association of REALTORS® Arizona Association of REALTORS® National Association of REALTORS® Arizona Regional MLS Commercial RE Development Association Urban Land Institute

I am ready to help you sell your home!

Our Strategic Plan
Here is our 14 Point Strategic Plan:
Constancy of purpose ± Have a long-range goal Adopt a new philosophy ± Become a learning, adaptive team Be independent ± Only the customer and client matters Demand quality ± Demand it of ourselves and of everyone who is part of our team Improve the process ± Search continually for problems and solutions Train ourselves to win ± Model the best in the industry and commit to training Institute leadership ± Lead ourselves and others by raising standards Drive out fear ± Encourage open communication at every moment Break down barriers ± Link our success to the success of everyone around us Eliminate exhortations ± Avoid self-praise and focus on improving quality Eliminate arbitrary targets ± Every goal should have a driving purpose Take pride in our work ± Ensure that every transaction is one we are proud of Encourage education ± Educate customers and clients about the process Commit to action ± Push every day for advancement in at least one area

Our Core Values
Prudential Real Estate and Relocation Services are guided by these core values: Customer Focused We keep our promises and behave with integrity at all times. Worthy of Trust We place our customers and their needs in the forefront. Mutual Respect We foster an environment that encourages individuals with diverse backgrounds and talents to contribute creatively and grow to their fullest potential. Winning We set challenging targets and reward employees for achieving those targets, while conducting their business activities with integrity.

Why The SCHMID Team can do more to meet your home selling needs: ‡ ‡ ‡ ‡ ‡ ‡ ‡ Experience Designations Reputation Commitment to Customer Service Advanced Technology Network Strength High Standards

Network Growth

Highest Average Sales Price

Prudential Relocation
Connecting buyers and sellers. Commitment to Customer Service ‡ Prudential Relocation, the nation¶s second-largest relocation firm, is a premier provider of global mobility. Our global footprint now includes the following locations: Canada, China, France, Hong Kong, Singapore, the United Kingdom and the United States. Relocation Division associates work directly with relocating employees on a daily basis and use advanced information and communications capabilities as a commitment to customer service.

Company Strength ‡ In 2010, Prudential Relocation completed approximately 107,000 relocation-related transactions and served over 38,000 relocating employees and their families from nearly 450 active global clients including Fortune 500® companies, small industrial and service companies, and U.S. government agencies.

Prudential Referral Services®
As your sales professional, we have access to approximately 60,000 of the most qualified real estate professionals throughout North America. ‡ We can market and promote your property to sales professionals and referral directors across our large Network who may be referring buyers to our area. We can refer you to another Prudential Real Estate sales professional whether you¶re moving to another city or need assistance with a second home or investment property.


Home Selling Services Commitment
We commit that we will: Communicate with you in a timely and efficient manner. Identify your needs. Develop and implement an effective Marketing Plan for your property. Help you determine an effective pricing strategy. Recommend steps to prepare your property for market. Represent you in negotiations with prospective buyers. Work to protect your interests through the completion of the transaction.

9104 N 115th Place, Scottsdale

Optima Camelview, Scottsdale

© 2011 Prudential Financial, Inc. and its related entities. Prudential Real Estate brokerage services are offered through the independently owned and operated franchisees of Prudential Real Estate Affiliates, Inc., a Prudential Financial company. Prudential, the Prudential logo and the Rock symbol are registered service marks of Prudential Financial, Inc., and its related entities, used under license. Equal Housing Opportunity.

Home Selling Presentation

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