You are on page 1of 55

DEVELOPING INNOVATIVE MOBILE SERVICES THROUGH YOUR LIBRARY

http://www.flickr.com/photos/williambrawley/4310319103/

MEREDITH FARKAS

WHAT IS A MOBILE DEVICE?

http://userpages.umbc.edu/~nohe/Indicium/Ref/RUDI_KROLLOP.JPG

TYPES OF MOBILE DEVICES: PDA
‡ Personal digital assistant ‡ Originally designed for organizing schedules and contacts ‡ Later, most could access the Web ‡ Many are also phones
http://www.flickr.com/photos/williamhook/2566802657/

TYPES OF MOBILE DEVICES: SMARTPHONE
‡ Mobile phone with computing capacity

and Internet access ‡ Many PDAs are also smartphones

http://www.flickr.com/photos/thegameway/5516183422/

TYPES OF MOBILE DEVICES: FEATURE PHONE
‡ Smaller form factor, much

smaller screen for browsing
‡ Most people who have

one do not have a data plan so they don¶t use the Web functionality
‡ Still the most popular

type of phone in the U.S.
http://www.flickr.com/photos/hendry/2270400837/

TYPES OF MOBILE DEVICES: ULTRAMOBILE PC¶S/NETBOOKS
‡ Very small PCs with full keyboards ‡ Examples: EEE PC, Cloudbook, Mini

Note, Lenovo IdeaPad

http://www.flickr.com/photos/roland/1877130857/

TYPES OF MOBILE DEVICES: TABLET PC
‡ Flat, mobile, but

significantly larger than a mobile phone
‡ Controlled via

touchscreen
‡ Some eBook readers

can double as tablets

http://www.flickr.com/photos/yto/4890652439/

2010 Smartphone Sales by O/S (Source: Gartner 2/11)

WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?
2.05 trillion SMS messages sent in 2010 in U.S. Over 302 million wireless users in U.S. (source: CITA Wireless Industry Survey, 2010) 32% of Americans have used a cell phone or Smartphone to access the Internet this year (source: Pew, April 2009) 72% of adult and 87% of teen cell phone users text message (Pew, Sept. 2010) Internet-capable mobile phones will outnumber computers within the next year (Horizon Report, 2011)

WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?
The mobile device will be the primary connection tool to the Internet for most people by 2020 (source: Pew, December 2008) Latinos (51%) and African-Americans (46%) use their phones to access the Internet (versus 33% of whites) (source: Pew, July 2010) People in households with income less than $30,000 are increasing their mobile Internet use at faster rates than those with higher incomes (source: Pew, July 2010)

WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?
2011 NMC/Educause Horizon Report named mobile devices one of the major trends in education with an adoption horizon of one year or less More than half of undergraduates own an Internetcapable mobile device (source: ECAR Study of Undergraduate Students and IT, 2010) 94% of students send and receive text messages (source: Ball State University, 2009)

WHERE EDUCATIONAL INSTITUTIONS STAND

Source: Educause. (2009). Spreading the Word: Messaging and Communications in Higher Education. http://net.educause.edu/ir/library/pdf/EKF/EKF0902.pdf

ANY QUESTIONS?

MOBILE TRENDS

THE APP BOOM
‡ Apps - programs for smartphones ‡ Games, productivity software, social

networking, news, etc. ‡ Some come pre-installed, most are downloaded from the Web ‡ Some are free, many cost $$$ ‡ Apps built for individual mobile platforms ‡ Projected app revenues for 2011: $3.8 billion

IS THE APP BUST ON THE WAY?
‡ HTML5/CSS3/JavaScript ‡ O/S agnostic ‡ No downloads, no updates ‡ Includes native support for media ‡ Apps have to be approved by Apple and

Google for their app stores ‡ Google Voice was rejected by the iTunes store; they created a web app instead ‡ Web apps are easier to find than native mobile apps

NATIVE APPS STILL HAVE SOME BENEFITS
‡ Better designed for each specific platform ‡ More integrated into the device ‡ Support for widgets and notifications ‡ Can access hardware (GPS, camera, etc.) ‡ Not slowed down as much by the Web ‡ Easier to monetize

MOBILE SOCIAL SOFTWARE
‡ Three types ‡ Social software that can be used on mobile

devices ‡ Social software primarily designed for mobile devices ‡ Social software specifically designed for mobile devices ‡ Most are location aware

TWITTER
‡ Microblogging - sharing info in 140 characters

or less ‡ People ³follow´ your Twitter stream and get your updates and that of others they follow ‡ Hugely popular tool for network-building, marketing, etc. ‡ Can use Web, cell phone, desktop apps, IM, etc.

2D BARCODES

http://www.flickr.com/photos/clevercupcakes/3985603967/

2D BARCODES

‡ QR (Quick Response) codes - most common ‡ Microsoft entered barcode realm with Tag

2D BARCODES
‡ Scan to access information or take action ‡ Pull up text ‡ Dial a phone number ‡ Send a txt ‡ Pull up a web page ‡ Pull up images or video ‡ Pull up a poll or survey ‡ Need a QR code reader

QR CODE DEMO

http://www.youtube.com/watch?v=GOgyC8liCfg&NR=1

QR CODES
‡ Very big in Japan ‡ Growing in use in Europe ‡ In 2010, growth of QR code use

was largest in United States ‡ In U.S. mainly see on products, sometimes museums ‡ Google is putting QR codes at local businesses that link to the Google Places page

QR CODE GENERATORS AND READERS
‡ Generators ‡ Kaywa ‡ QR Stuff ‡ i-nigma ‡ Readers ‡ Kaywa ‡ Quickmark ‡ i-nigma ‡ Beetagg

LOCATION-AWARE MOBILE TECHNOLOGIES
‡ Use GPS, compass, RFID, etc. to determine a

user¶s orientation to other people, places, things, etc.

http://www.flickr.com/photos/psd/21055837/

RFID AND MOBILE PHONES
‡ Allows devices to interact over short

distances ‡ Rumors that future iPhones might be RFIDenabled ‡ Use your phone as your library card, credit card, etc. ‡ Interact with RFID-enabled objects

RFID DEMO

http://www.youtube.com/watch?v=be0OjAcjx6Q

LOCATION-AWARE APPS: ZILLOW

LOCATION-AWARE APPS: AROUND ME

LOCATION-AWARE APPS: AAA DISCOUNTS

LOCATION-AWARE APPS: LOOPT

LOCATION-AWARE MOBILE GAMES

FOURSQUARE

OTHER WAYS OF ³CHECKING IN´
‡ Instead of sharing location,

tell people what you¶re watching, listening to, etc.

SOCIAL RECOMMENDATION TOOLS
‡ Rate places local to you

& get recommendations on what people with common interests recommend

ANY QUESTIONS?

AUGMENTED REALITY
‡ Blending virtual data with what you see in the

real world

http://www.flickr.com/photos/turkletom/4325703868/

AUGMENTED REALITY EXPLAINED

http://www.youtube.com/watch?v=D-A1l4Jn6EY

LAYAR
‡ Allows developers to build layers of data on

top of the live video on your phone

ACROSSAIR
‡ Lots of different apps built on top of this

augmented reality browser ‡ nearby tweets ‡ New York subway ‡ Nearby bars

YELP MONOCLE

TWITT AROUND

CAR FINDER

GOOGLE GOGGLES

THE FUTURE OF AUGMENTED REALITY?

http://www.youtube.com/watch?v=tb0pMeg1UN0

MOBILE PRIVACY AND SECURITY ISSUES
‡ Lots of apps broadcast your location by

default (or by mistake) ‡ Apps collecting and sharing your personal info ‡ Cloud-based providers (like Dropbox) sharing things that were supposed to be private ‡ May 2011 - Senate hearings on mobile technology privacy issues

APPLICATIONS OF MOBILE TRENDS IN EDUCATION

THERE¶S AN APP FOR THAT

APPS FOR EXPERIENTIAL LEARNING

OTHER USES OF MOBILE TECH IN EDUCATION
‡ Interactive mobile textbooks ‡ Some schools are giving out iPads and other

mobile devices to students for learning ‡ Scientific observational studies that others can contribute to ‡ Mobile quizzes and polls in the classroom ‡ Location-based historical data superimposed via augmented reality or linked via QR codes

KEEPING UP
‡ Mobile in education: EDUCAUSE, New Media ‡

‡ ‡ ‡

Consortium, Campus Technology Mobile in society: Pew Internet and American Life Project, Mobile Marketing Watch, Mobile Marketer Library blogs: Musings About Librarianship, Handheld Librarian, Spectrum Librarians on Twitter: libraryfuture, aarontay, griffey M-Libraries page on Library Success Wiki

QUESTIONS TO ASK BEFORE DOING ANYTHING
‡ How many of my patrons access the Web via a ‡ ‡ ‡

‡

mobile device? What mobile technologies do my patrons use? What social technologies do my patrons use? Are any organizations my library is aligned with (municipality, University, etc.) looking to create mobile services? What library services and collections might be most appropriate and possible to serve up via a mobile device?

Questions?
Find me at meredith.wolfwater.com/wordpress mgfarkas (at) gmail.com flickr, twitter: librarianmer facebook: meredithfarkas

http://www.flickr.com/photos/trucolorsfly/2401196653/

Slides and links at http://meredithfarkas.wetpaint.com