PUBLIC CYCLE SHARING SERVICES (PCSS) A concept presentation Services by India Cycle Service India Cycles

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INDEX

Page # Public Cycle Sharing Services (PCSS) ² Concept Benefits of PCSS ‡ For Government ‡ For City/Society ‡ For Commuters Technology and Infrastructure Understanding Delhi Commuters Government Initiative Required Next Steps 23-28 29-33 34-37 38-39 03-12 13-22

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Public Cycle Sharing Services (PCSS) - Concept

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PUBLIC CYCLE SHARING SERVICES IN HANGZHOU, CHINA
Hangzhou A green city

´Cleanµ Transportation

Click for video or use URL:
(http://www.youtube.com/watch?v=Vk0-dbE5YVU

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LAUNCHED CYCLE SHARING IN MAY¶08 TO MAINTAIN GREEN......
60,000 Cycles in ~2 Years of Launch

2,204 Stands across the City

Source: http://www.youtube.com/watch?v=Vk0-dbE5YVU

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«««AND TO ENCOURAGE PUBLIC TRANSPORTATION

We wanted to encourage citizens to leave behind their cars and use more public transportation, This allow commuters to take the final km on cycles. This is also great for visitors and great for tourism. Everyone is satisfied««««.

Source: http://www.youtube.com/watch?v=Vk0-dbE5YVU

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USES ADVANCED TECHNOLOGY««««.

Advertising space

RFID Card Reader / Recharge

Smart Card Operated Locking Mechanism

Unisex cycles with sturdy frame, advertising space

Source: http://www.youtube.com/watch?v=Vk0-dbE5YVU

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««««««««..WITH CENTRAL COMMAND & CONTROL
Ensures enough cycles at each station

Customer Care

Source: http://www.youtube.com/watch?v=Vk0-dbE5YVU

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MODUS OPERANDI 

Local citizens or tourists, who are aged between 16 to 70 years, can rent and return bicycles The bicycle serving spots serve from 06:00 - 21:00 with an extra half hour to return the bicycles after 21:00. The total number of 24-hour public rental spots present in Hangzhou are 35. A user can rent a bicycle at any public bicycle spot in Hangzhou, and return it at any service spot. The system uses a RFID Smart Card ² Temporary card: 200 RMB deposit plus a 100 RMB balance. To receive a temporary card user needs to show their ID. There are only a few kiosks around town that process temporary smart cards. Upon completion of using the system, the temporary card can be returned for the deposit minus the rental fee once the bike is secured a locker at any service spot. ² Permanent Smart Card: A smart card that is integrated with the BRT, bus system, car parking and water taxi. When renting a bicycle, user is required to put their card on the electronic locker. When the light turns to green and the buzzer beeps, the user needs to take the bike out of the locker within 30 seconds. While returning a bicycle, the user is required to slide their bike back into the terminal and place the smart card again on the terminal to lock it. The return of bicycle is a success when the green light stops shining and the buzzer beeps. Every station is equipped with a kiosk (an ATM style machine) that calculates total duration of the trip and the fare. 95% of people ride a bicycle for less than 1 hour
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RFID Operated Locks   

RFID Card Reader   

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THE COMMERCIALS
Introduced in May'08 Deposit Prepaid Rental Fee structure 0 - 1 Hr 1 - 2 Hr 2 - 3 Hr 3 Hr+ Cost of cycle Cost per dock Average trips per cycle per day Funding Fully funded by Government Free ¥1 ¥2 ¥3 ¥ 450 ¥ 2,800 4 Free `7 ` 14 ` 21 ` 3,110 ` 19,348 In RMB (¥) ¥ 200 ¥ 100 In INR (¥ 1 = ` 6.91) ` 1,382 ` 691

Source: http://www.publicbike.net

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THE RESIDENTS LOVE IT

It is great exercise and reduces my commute time

It is so convenient, you can use it anytime you want and it does not cost anything

I use it to go to work and it is good to be out and exercising

Source: http://www.youtube.com/watch?v=Vk0-dbE5YVU

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EXAMPLES OF SUCCESSFUL PCSS AROUND THE WORLDrunning across the world with 50+ more planned to go live soon  238+ PCSS 

Top 15, in the descending order of number of cycles, are listed below
City 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Hangzhou Shanghai Paris Wuhan Taizhou Barcelona Yantai Guangzhou Kaohsiung Foshan Lyon Guangzhou-University Montreal Wuhan-Qingshan Guangzhou-Metro No. of Cycles 60,000 28,000 23,600 20,000 7000 6,000 6,000 5,000 4,500 4,000 4,000 3,000 3,000 3,000 2,000 No. of Stations 2,204 330 1,750 718 200 400 100 113 50 300 343 21 300 66 34 15,000 26,000 40,000 5,60,000 23,000 1,00,000 No. of registered users Start Date May 2008 March 2009 July 2007 April 2009 February 2010 March 2007 August 2010 June 2010 March 2009 August 2010 June 2005 September 2010 May 2009 November 2008 August 2009 53,426 2,909 18,005 17,797 Cycle Cost (In `) 3,116 4,709 53,426 3,116 Docking Station Cost (In `) 19,390

58,759 5,540

Source: http://www.publicbike.net

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Benefits of a successful PCSS
‡ For Government ‡ For City/Society ‡ For Commuters

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BENEFITS OF PCSS ± FOR GOVERNMENT 

Address traffic problems
²

Experiences from city like Tokyo, Los Angeles, London, Paris proves that building flyovers , roads and more parking spaces is not the solution for traffic woes 

Cost saving on Public Transportation
²

PCSS is more cost-effective and flexible than the typical investments made in urban transport such as building more roads, flyovers and parking lots The implementation and operational costs are much lower compared to other motorised feeder systems Contributes to increased usage of public transport by acting as effective feeders as well as promote greater transit use through modal integration Cycles are low weight mode of transportation and the low weight cause lower impact on road infrastructure.

In the 1970s, only 2.1% of Indians living in urban areas had diabetes. The figure reached to 12.1% for adults over the age of 20 in 2007. The total annual cost to treat diabetic patients (including direct and indirect expenses) is estimated at 19,000 per patient. Supposing population of Delhi is 160 Lakh and ~57% are above 20 years of age - the cost of treating Diabetes in Delhi should be close to ~`2,100 Cr.

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²

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Benefits all section of society ² specially the masses Cost saving on life style health related issues e.g. diabetes, depression, hypertension, coronary disease Makes the city Tourist friendly 

Source: 1) League of American Cyclists and Nationwide Personal Transportation, USDOT, 1990, IDEA, 2007,Transport Canada 2) http://www.pwc.com/en_GX/gx/healthcare/pdf/emerging-market-report-hc-in-india.pdf

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PCSS PROMOTE CLEAN AND LOW CARBON TRANSPORTATION SYSTEM

100% 100%100%
Cycling ‡ Contributes 0% to Atmospheric pollution ‡ Does not consume primary energy

30% 10% 9% 8% 0% Auto Per person Space consumption Bus Cycle 0%

‡ Takes less than 1/12th space per person

Energy consumption

Atmospheric pollution

http://dsp-psd.pwgsc.gc.ca/collection_2010/tc/T22-180-2009-eng.pdf

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CYCLE ± ZERO CARBON MODE OF TRANSPORTATION
Bicycle Zero
Bus, ¾ full Carpool, 3 people Average Intercity Train Hybrid Car, solo driver Bus, ¼ full Average Jet Plane Average Car, solo driver SUV, solo driver
0.00 0.20 0.40 0.60 0.80 1.00 1.20 1.40 1.60

CO2 Emission (pounds/passenger mile)
Source: http://mobikefed.org/2008/04/reduce-your-carbon-emissions-to-zerop.php

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CONTINUOUS INVESTMENT IN INFRASTRUCTURE SUPPORTING CAR TRAFFIC MAY NOT BE THE SOLUTION FOR Delhi TRAFFIC WOES New European City

Los Angeles

Tokyo

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CYCLES ARE SIGNIFICANTLY LESS BURDENSOME ON INFRASTRUCTURE
Space taken up by different mode of transports for the same no. of people Cars Bus Cycles

Source: http://mobikefed.org/2008/04/reduce-your-carbon-emissions-to-zerop.php

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CYCLES ARE SIGNIFICANTLY LESS BURDENSOME ON INFRASTRUCTURE
42 cycles to a car

Source: http://mobikefed.org/2008/04/reduce-your-carbon-emissions-to-zerop.php

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BENEFITS OF PCSS ± FOR CITY & SOCIETY 

Promote a clean and low carbon transportation system
² ²

A short, four-mile round trip by cycle keeps about 15 pounds of pollutants out of the air. A cyclist typically expends from one quarter to one third as much energy as a pedestrian over the same distance Short car trips cause real damage to the environment- in a study it has been found that 60 percent of automobile pollution is created in the first few minutes of operation. This data should be seen in light that 50% trips are less than 2 miles trips in USA 1 The energy cost for manufacturing one car is equivalent to that for 70 to 100 cycles. Very little residual waste is generated over a cycle·s life cycle Other than cycle bells, there is no other sound a cycle produces while running. Therefore, promoting cycling can be a big remedy for rising noise pollutions Encourages people to use low carbon mode for short trips that are otherwise made by a car or by a two-wheeler

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Cyclist Safety
²

There is ´safety in numbersµ effect ² the more cyclists there are on the road, the safer they are 

Tourist Appeal
²

A properly managed and attractive cycle sharing system can invite more tourists, and therefore can generate an additional source of income for the city and its inhabitants

Source: 1) League of American Cyclists and Nationwide Personal Transportation, USDOT, 1990, IDEA, 2007,Transport Canada

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CASE STUDY: MINHANG, SHANGHAI 
  

Launched in June¶2009 ~14,500 cycles and 250 outlets Provides support to 60,000 trips daily To serve this demand, 55 buses would have been required to deploy
± ±

That would have meant 5 times the financial investment in PCSS In addition, over 4,300 tons per annum of fuel oil consumption can be saved

http://www.chinarmb.com/english/sc.asp

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BENEFITS OF PCSS ± FOR COMMUTERS 


A low cost alternative for lower income group people in cities like Delhi Also shifts high income group people from motorized transportation to NMT with its Healthy and Environment friendly appeal Specific benefits are: 

Convenience
²

For distances up to 5 km, cycling turns out to be a faster mode of transport in dense areas On-demand transportation - typically offered 24 hours a day, seven days a week Serves as the ´last mile connectivityµ of commuting

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Health
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Using cycles for commuting an average person loses 13 pounds in the first year. A fifteen minute cycle ride to and from work five times a week can burn the equivalent of 11 pounds of fat in a year A three hours of bicycling per week can reduce the risk of heart disease and stroke by 50 percent

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Safety
²

More cycles on the road increases the safety of other cyclists

Vibrant City
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Makes a city more liveable and neighbourly
Source: Denver Bike Sharing; B-cycle Media Room; Caribbean GreenBikes

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Technology and Infrastructure

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WEB OF CYCLE STANDS TO ENSURE CONVENIENCE 

Creating the Web effect and providing the easy availability at key locations e.g. RWAs, Metro stations, commercial and office locations is a key to the success of any PCSS Desired ratio of Cycles to People
²

Nantes, France 

Minimum of 1 cycle per 100 people 

Web of stands should be created in a manner that encourages ´point to pointµ commuting The cycle stations are usually ~100 ² 500 meters away from each other and are located at demand points The stands to have details about the other near by stands to ensure that in the event of a full parking, the person can go to other near by stand The system should be designed in such a manner that if a person does not find a parking while retuning a cycle, the rental period should automatically extend by 15 minutes to allow that person to reach to the next parking station 

Barcelona, Spain  

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CYCLE DESGIN ± FOR A TYPICAL EUROPEAN PCSS
8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 1. 2. 3. 4. 5. 6. 7. Frame Comfort Painted Fork Painted Seat Big Basic Seat Post Front End Weld Eagle Handle Bar Countrybow Break Lever Right 23. 18. 19. 20. 21. 22. Hub Dynamo Rim Front Wheel Tube, Canvas, Tire Toothed Gear Rings with Crank Gearshift Nexus 3 Gear Mud Cover Front Wheel 26µ Basket Front Light with Dynamo Backlight Comfort Stand King Silver with Screw Pedals Fork Adapter Chain Chain Guard Advertisement Space (hollow chamber multiwall sheet) Seat Clamp

½

Source: nextbike

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CYCLE DESIGN FOR AN INDIAN PCSS
Cycle design to meet commercial operations where each cycle can run ~3,000 km a year , can face vandalism, are not theft prone ² both cycle as well as individual parts, and still be convenient for riders. Therefore, following features should be standard for an Indian PCSS cycle design 


Unique design to reduce pilferage Rugged frame with suitable alloys to ensure light weight Aspirational design ± name, logo, look, Colour scheme ± red/yellow/orange chrome colour scheme to enhance rider safety Enough space for advertising Unisex, better quality tires, brakes, closed chain guards to protect chains, stand, bell, reflectors Provided with chain locks Barcode stickers/RFID to enable tracking of cycles Adjustable sear heights Open basket in the front, tubeless/puncture resistant tires 

 

 

 



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DESIGN OF CYCLE STANDS, DOCKS AND REDISTRIBUTIONby avoiding considerable excavation for setting up parking stands Less taxable on city infrastructure
Enclosed stands with video cameras to prevent theft

RFID enabled locking systems connected to a central command & control system through 3G / GPRS

Redistribution of cycles with minimum use of motorized transportation

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SUPPORT INFFRASTRUCTURE 


Central Command & Control

Central command & control system Customer care through all four channels ² Telephone, Website, Email and Walk In
² ²

Toll free Call centre with real time information processing capability Website with real time cycle location map, account checking capability, FAQs and Chat ability 

Capability to process ~3000 new members per month ² with ability to scale up to ~50,000 per month Integration with city·s transportation system ² both in terms of route planning as well as information portal Payment gateways to enable payment through all modes e.g. cash, cards, i-banking, mobile banking etc. Breakdown support and regular cycle maintenance facility Trained and uniformed personnel representing city·s culture Supported with event based operational ly responsive systems and analytical tools Advertising and campaign management system

Customer Care   

 

MIS & Analytics 

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Understanding Delhi Commuters

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UNDERSTANDING DELHI COMMUTERS
Majority of trips are for Education, Work and Business
Trips

~75% Households do not own a car
Vehicle Ownership by House Holds

Shopping / recreation, 8%

Other, 8%

Others, 17% Only Cars, 9% Education, 39% Only cycles, 12% Work, 31% Only 2 wheelers, 28%

No Vehicles, 34%

Business, 15%

Source: RITES Survey 2007-08

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UNDERSTANDING DELHI COMMUTERS
Cars forms only 8% of trips
Trips

~77% households spend less than Rs. 2000 on transportation
Expenditure on Transport per Month

Cycle, 4% Others, 14% Cycle Rickshaw, 6% Walk, 34% Above 2000, 24%

Car, 8% Two Wheeler, 14% 1000 ± 2000, 25%

<1000, 52%

Bus, 19%

Source: RITES Survey 2007-08

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KEY PAIN POINT OF COMMUTING
Metro
n=74

Non-Metro
n=37

29%

35% Crowded buses or three wheelers and traffic jams accounts for key pain points while considerable 22% commuters have none

20%

18% 18% 11% 5%

4 key pain points ² crowded buses, traffic jams, expensive and non availability

15% 11% 9% 8% 22%

None Weather conditions ± rains/hot summer/chilly winter Non -availability of right transportation Traffic Jams

Others Long waiting Very Expensive Crowded buses or three wheelers

Source: Market survey in Delhi Dec·10

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59% OF METRO USERS AND 38% OF NON-METRO USERS SAID YES TO PCSS TARGET CUSTOMER PREFERENCE
Would You use ´PCSSµ?
Metro
n=74

Non-Metro
n=34

No, 41%

Yes, 38%

Yes, 59%

No, 62%

Source: Market survey in Delhi Dec·10

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Government Initiative Required

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GOVERNMENT INITIATED PCSS PROGRAMS
# 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Hangzhou Shanghai Paris Wuhan Barcelona Guangzhou Kaohsiung Foshan Lyon Guangzhou-University Montreal Wuhan-Qingshan Zhangjiagang Dongguan Shanghai-Pudong City No. of Cycles 60,000 28,000 23,600 20,000 6,000 5,000 4,500 4,000 4,000 3,000 3,000 3,000 2,000 1500 1,100 No. of Stations 2,204 330 1,750 718 400 113 50 300 343 21 300 66 40 14 48 Operator Hangzhou Public Transport Cycle Service Development Co. Shanghai Forever Cycle Co. JC Deceaux - Velib Wuhan Xinfeida Environmental Protection & Energy-saving Science Technology Co. ClearChannel Bicing Guangzhou Public Cycle Operation Management co. Public Cycle Tung-Li Development Co. Foshan City Management Operations Ltd. JC Deceaux Velov Guangzhou University City Public Cycle Rental Service Co., Ltd. City Parking Authority Bixi Ibikemedia Co. Shanghai Forever Cycle Co. NA Shanghai Forever Cycle Co.

Source: http://www.publicbike.net

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GOVERNMENT INITIATIVE REQUIRED FOR LAUNCH OF PCSS funding through  Sustainable
² ² ² ²

Provide funding towards capital cost Allow operator to advertise and use that revenue to meet operating costs. Allow operator to use cycle stands for sale of other merchandize Subsidize operating costs 

Allotment of parking stands in key locations ² e.g. Metro Stations, RWAs, Commercial Centers, Government departments, University Single window approval to launch PCSS in PPP format in the City
² ² 

The approval for a minimum period of 5 years Enabling communication to all stakeholders ² e.g. Department of Police, Transport Ministry, MCD, DDA, NDMC, Uttipec, DIMTS, PWD, EPCA 

Making PCSS an integral part of Government City Transportation policy Promotion of PCSS
² ² ² 

Urge/enable all Government employees to become members Including PCSS in promoting tourism Promoting PCSS in various forums e.g. fares in Pragati Medan

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Next Steps to Roll Out a PCSS

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NEXT STEPS
Other Stakeholders
‡ Secure Corporate sponsorship / advertising ‡ Integrate with Multimodal transportation ‡ Promote as NMT ‡ Promote safe cycling initiatives

Government
‡ ‡ ‡ ‡ Tender for PCSS Approve subsidy/ grant Allot parking spaces Provide NOC from traffic Police

Technology and Infrastructure
‡ Finalize design, technology, vendors for PCSS ‡ Set up management infrastructure ‡ Establish risk mitigation plans

Target customers
‡ Identify launch locations and carry out a detailed demand study ‡ Build tempo through advertising /media bytes for PCSS much before the launch

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THANK YOU prabhat.agarwal@indiacycleservice.com manish.chordia@indiacycleservice.com nikhil.gupta@indiacycleservice.com

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