(NPD) .

Software Engineering Forum 2011

15, x Max x Max x Max ROI . 50 2,5 400% , . 30

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SE

10

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TOP Software Companies

Software Export Structure

Business of Software, 2011

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IEEE

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Pragmatic Marketing Framework

Business of Software, 2011

Stage-Gate Process
‡ Product Development From Idea to Launch ‡ Initially developed by Robert Cooper ‡ Stages: where the action are fulfilled ‡ Gates: where decisions are made

Business of Software, 2011

NPD Basic Process - STAGES
‡ ‡ ‡ ‡ ‡ Stage 1 - Opportunity Identification Stage 2 - Concept Generation Stage 3 - Concept Evaluation Stage 4 ± Development Stage 5 - Launch
Concept Generation Concept Evaluation Development Launch

Opportunity Identificati on

Fuzzy front end

Development Commercialization Product 17.02.2011
Management

Software Methodology Lifecycles

- UP
‡ ‡ ‡ ‡ (Inception) (Elaboration) (Construction) (Transition)

The Enterprise Unified Process (EUP) adds two more phases to this: ‡ (Production) ‡ (Retirement)

RUP

MSF

MOF

Microsoft Solutions Framework

Microsoft Operations Framework

MSF. : MSF. , 2003

MSF for CMMI :

Scrum:

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Product Management Triangle
Product Management deals with different restrictions as compared with project management Project Management serves as an engine in Product Management Customers Cost Scope process
Scope Budget

Competit ors

Time

Technolog y

Business of Software, 2011

1

1

Opportunity Identification

Concept Generation

Concept Evaluation

Development

Launch

Analysis

Design

Build

Test

Deploy

2

Opportunity Identification

Concept Generation

Concept Evaluation

Development

Launch

Analysis

Design

Build

Test

Deploy

Support

‡ ‡ ‡

DSP

DSP

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Eat Soup with a Fork
‡ Scope and goals of Product Management differs from scope and goals of Project Management ‡ You can manage Product as Project but It is like eating soup with forge
± It is better then nothing ± It is worse then eating soup with a spoon

©

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‡ Software People 2011

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‡ Software People 2010

‡ . ‡
2010

Software Product Management Russia: http://swpm.ru

‡ ‡ ‡

http://dbezuglyy.moikrug.ru/ http://www.facebook.com/dmitry.bezuglyy Twitter

± sys_app ± Cornerless
‡ E-mail

± bdl@system-approach.ru

1

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