i.

MX

Your Interface to the World

i.MX families offer the most versatile platforms for multimedia and display applications, bringing personality and interactivity to a whole new world of products

TM

Company Overview
► Semiconductor

design and manufacturing company established in 1953 on the automotive, consumer, industrial, networking, and enabling technologies with 10,000+ customers globally; more than 100 of the top electronic manufacturers in Austin, Texas

► Focused

► Engaged

► Headquartered ► 19,500

employees in over 30 countries

TM

Portfolio Solutions

General Embedded Body & Security Powertrain & Hybrid Chassis & Safety Driver Infotainment Base stations & Controllers Routers & Switches Security Appliances Printers & Gateways Appliance Control Home Portable Medical Smart Meters , Smart Grids Factory Automation & Drives

General Embedded Smart Books

eBooks RF Remote Controls Sensors for Phones & Games

TM

3

Who is Freescale?
RASG
PRODUCTS •High Power RF •Mixed Signal •PMICs •Sensors •LED Drivers •Baseband •RF platforms …………………….. APPLICATION •Displays •Remotes •Smart Phones •Media Players •Cell base stations •Cars •

MSG
PRODUCTS •8bit MCUs •32bit MCUs •16bit MCUs •DSCs •Embedded MCUs •Automotive RF •Synkro / RF4CE ………………….... APPLICATION •Displays •Remotes •SP/MP Docks •Computers •Cars •Medical Equip

NMG
PRODUCTS •i.MX - ARM •Audio DSP •Media SOC •Custom Products •Power Architecture •Network DSPs •Security Software ……………………. APPLICATION •Remotes •Home Theaters •Smart Phones •Media Players •Switches / WAPs •NAS/DMS

TM

4

Freescale Semiconductor
► 50+

years of innovation in growth markets

► Leadership ► Broad ► Deep

product & technology portfolio

customer relationships manufacturing strategy R&D investment

► Flexible

► Significant ► Talented, ► Solid

global workforce

financial position

TM

5

Forecast: US Consumer PC Sales By Form Factor, 2008 - 2015
•Smartbooks will capture market growth and cannibalize netbookgrowth

TM

6

Clamshells vs. Tablets: ASP & Revenue
•The 60/40 split is reversed for revenue forecasts; based on higher tablet ASP’s
Revenue ($ M)

ASP ($)

Sources ABI Research

TM

7

Consumer Focus is Shifting

TM

8

Ecosystem development will define success
Users want: •Rich, innovative apps/ content • Developers want: •Large customer base to sell to •Business support, e.g. marketing •Tech (developer) support • Ecosystem owners want: •Profit potential §Devices, services, advertising

TM

9

MAD: Platform Strategy
Tablets eReader Auto Infotainment Medical

FA / HMI

General Embedded
Home Energy

Monitor General Embedded toSolutions for BU invest in focused Vertical identify winning Leverage ecosystem/internal partnerships for verticals early in process high volume opportunities emerging applications (Opportunity Size/Volume, Alignment to Core Competencies
– e.g. Low-power/Ability to Integrate, Access to Customers)
TM

10

New Computing Cycles Supported by 10x More Devices
Opportunities for Semiconductor/Hardware/Software/Services
Tablets

Computing Growth Drivers Over Time, 1960-2020E Mobile Consumer
10B + Units???

eReaders Home Energy Enterprise Phones Games Media Phones Educational Smartphones Thin Clients Netbooks Car Infotainment . . .

1,000,000
Devices / Users (mm in Log Scale)

100,000 10,000 1000

CR IN

I AS E

NG

TI RA G TE IN

ON

Cell Phone / Desktop Internet PC
1B + Units / Users

Servers
100 10 1

100mm + Units

10mm + Units

Mainframe
1mm + Units

1960

1970

1980

1990

2000

Note: PC installed base reached 100mm in 1993, cellphone / Internet users reached 1B in 2002 / 2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research

2010

2020
TM

The Market is Shifting from Portable to Mobile Computing

TM

The Tablet Usage Model is Rapidly Evolving
Today Near Term Longer Term
General purpose Printer Home multimedia eReaders eLearning Gaming Ruggedized/Industrial Business productivity Medical Children’s Auto infotainment Enterprise VOIP phones Media phones Smart monitors Appliance displays . . .

Good, Better, Best

Small, Medium, Large Form Factors

Price Segments

Segment Introduction

Value (Traditional) Segmentation

Segmentation Proliferation/Maturity

TM

Freescale Intelligent Display Devices
Enabling rapid development of a wide range of multimedia access devices
Development Building Blocks
Acceleration, Magnetic, Touch and Pressure Sensors

Target Markets
Medical Smartphones, Smartbooks & Tablets

ARM-based Applications Processors

Power Management, Networking

Ecosystem Development Boards, Kits & Reference Designs Software Support Solutions

Industrial

eReaders

Automotive

Connected Consumer

TM

14

Freescale i.MX: Your Interface to the World

Power consu mption

Performan ce

Integrati on

i.MX53 is the most versatile platform for multimedia and display applications, bringing personality and interactivity to a whole new world of products
Power
1080p, H.264HP at <200mW Multiple power modes, DVFS TSMC 65nm LPG process

Performance
1.2Ghz ARM CPU 1080p decode 33MT/s 3D + separate 2D 400Mhz LP-DDR2 or DDR2/DDR3

Integration
LVDS, DDR3, SATA, 2 USB PHY, FE Scalable price/performance: ARM9, ARM11, Cortex A8: i.MX503, i.MX508, i.MX51, i.MX53 POP packaging BGA or

TM

Introducing the i.MX 6 Series
Industry’s Most Scalable Family of Multimedia Applications Processors
Build scalable product lines with the new i.MX 6 series — ultimate versatility with compatiblesingle, dual and quad core devices

Software and hardware compatibility between families makes it even easier to build a portfolio of products quickly

Best-in-class performance enabled by quad core processing, low power consumption and bleeding-edge multimedia and graphics
• •

Fast development through simplified hardware design, flexible interfaces and easy-to-use development kits
• •

Optimized peripheral sets tailored to serve automotive, industrial and consumer markets

• •
• • •

Breaking the Boundaries of User Experience

TM

i.MX6 Series: Advance from i.MX53
►X2.5

/ X5 more DMIPS more web-browsing speed

►70%-100% ►X2 ►X3

more video performance more 2D/3D graphics performance less power for same multimedia application & better system integration on a single die
•MLB-150 / DTCP •Gigabit Ethernet w/ AVB •MIPI •PMU
TM

►40%

►Higher

• • • • •

4GB LPDDR2, LV-DDR3 & DDR3 WUXGA LVDS display 3 Gbps SATA II + PHY PCIe + PHY HDMI

Mobile Is Not Your Dad’s Multicore
 

Core1 Core2 Core3 Core4
35% 37% 39% 41% 59% 36% 40% 42% 34% 45% 25% 27% 44% 21% 17% 19% 12% 16% 20% 24% 28% 22% 2% 19% 19% 21% 27% 26% 14% 5% 6% 5% 2% 4% 5% 6% 23% 22% 10% 11% 9% 12% 11% 10% 2% 13% 10% 1% 0% 1% 2% 1% 6% 19% 0% 8% 5% 8%

Bioshock

Game

Call of Duty 4 Crysis Photoshop Adobe Reader Excel Powerpoint Streets & Trips iTunes 9

Maya3D Image Editing

The Bad News: Even 5 years after launch, Dual and Quad Core Desktop Processors are not fully utilized by popular desktop software applications. Software has not kept up with hardware

Productivity

But: How consumers use Desktop/laptops is fundamentally different than mobile/auto. So does Multicore make sense for mobile?

Playback

Video

Browsing

Quicktime 39% 7 Quicktime 26% HD Handbrake . 88% 9 Editing Powerdrive 58% v8 Firefox 3 . 5 42% Safari 4 . 0
35%

% Utilization of 1.6GHz Quad Processor*
TM

* Evolution of Thread-Level Parallelism in Desktop Applications, Blake, 2010

Unbounded User Experience Good Mobile Experience Enhanced by i.MX 6Dual
T he Good News: Mobile & Auto infotainment do not follow the Desk/laptop use paradigm Our devices are on the move and must have more ser vices: Augmented Reality, Environment Sensing, Biometrics, GPS, Cellular Services, Lane detection, Security (remote wipe, secure wallet, trusted boot), Eye Detection, face recognition, Mapping…. T hese apps are essential to the good mobile experience

12Standard Use Cases 345-

Watch Video Browsing Street Maps

+ +

Security

Enhanced + Environment Sensing Mobile Services +
Reality Augment app Cellular

Face Recog

Game

Email/IM +
OS

Cortex A9 (1)

Cortex A9 (2)
TM

Unbounded User Experience Great Mobile Experience via i.MX6Quad
T he Great News: i.MX 6Quad enables a richer experience across the board. Four cores means more services, richer ‘standard apps’, faster response times, and headroom to expand and grow as the market evolves

Richer ‘Standard’ Apps 12345Watch Video Reading Street Maps

Full suite of Enhanced Mobile Services
Search crawler

+

DVR Show

VPN Face Reco Location Sensing VOIP Security

+ Video Publishing + Browsing +
OS

Virus check
Reality Augment app

Game

Game

GPS

Email/IM + Heavy Browsing+ Heavy Browsing
OS Hypervisor OS

Cortex A9 (1)

Cortex A9 (2)

Cortex A9 (3)

Cortex A9 (4)
TM

Unbounded User Experience Safer, Richer Auto Infotainment Solutions via i.MX6Quad
It doesn’t end with Mobile: i.MX 6Quad benefits extend to Auto Infotainment. Four cores means ability to run critical services like lane departure detection, droopy-eye detection, interactive dashboards, car and environmental sensing, collision avoidance radar on two cores while running richer ‘standard’ apps on the other two cores

Enhanced Auto Services Always Running Richer ‘Standard’ Apps Car Dashboard 1- Street Maps + Video -1 Lane Sensing 2345VOIP Street Maps

+

Flash Game

Eye detection Location Monitoring Heads up Display

Fuel Gauge Voice Directions security

-2 -3 -4

+ Browsing +
OS

Game

Game
Street Maps

Audible IM/Email +

Environment control Collision avoidance Radar-5 Secure OS

Hypervisor

Cortex A9 (1)

Cortex A9 (2)

Cortex A9 (3)

Cortex A9 (4)
TM

Standard apps

Enhancement apps

Unbounded User Experience
Multiple Personas: “Can I borrow the tablet for a few minutes?”
► User
• •

#1: Janelle
High Tech Professional Using Email/IM, Browsing flights, getting maps, updating status on Facebook Taking a 20 minute break but doesn’t want to logout of her apps
Location Sensing

►User

#2: Kyle
•Currently

on vacation •Wants to check Facebook, browse sports news, play game of Poker online vs friends •Asks to borrow the tablet for 20 minutes
Game
Facebook

Street Maps

Email/IM
OS

Browser

Browser
OS
OS OS Hypervisor OS

Browser

OS Hypervisor

Cortex A9 ( 1 )

Cortex A9 ( 2 )

Cortex A9 (3)

Cortex A9 (4)

C o rt e x A9 ( 1 )

Cortex A9 ( 2 )

Cortex A9 (3)

Cortex A9 (4)

User #1 (active)

User #2

User #1 (apps running)
Kyle
Log in

User #2 (active)

Janelle
Log in

i . MX 6Dual and 6Quad -- Unbounded Use by Multiple People
TM

Unbounded User Experience Multiple Personas: “Can you drive for the next hour?”
► User
• • •

#1: Janelle

►User

#2: Kyle

Currently in passenger seat Checking work email, navigating car, playing Solitaire Flash game via browser Doesn’t want to lose progress on emails or game
Location Sensing

•Tired

of driving, wants to spend 1 hour w/ car system •Wants to check Twitter, play Quake 4 and check up on stock quotes via browser •Asks Janelle if she can drive for an hour
Game
Facebook

Street Maps

Email/IM
OS

Browser

Browser
OS
OS OS Hypervisor OS

Browser

OS Hypervisor

Cortex A9 ( 1 )

Cortex A9 ( 2 )

Cortex A9 (3)

Cortex A9 (4)

C o rt e x A9 ( 1 )

Cortex A9 ( 2 )

Cortex A9 (3)

Cortex A9 (4)

User #1 (active)

User #2
Janelle Janelle
Switch Driver

User #1 (apps running)
Kyle

User #2 (active)

i . MX 6Dual and 6Quad -- Unbounded Use by Multiple People

TM

Unbounded Experience – More is Less: Lower Power Consumption for Single Application
Browsing Rich Website with multiple tabs
(Reqs 1Ghz)
i.MX 6Solo i.MX 6Dual i.MX 6Quad

1.2Ghz Single A9 Browser 1

2.4Ghz Dual A9 1
Same Performance

4.8Ghz Quad A9 1

Power

P

.87P
13% Lower Power

.69P
30% Lower Power

Frequency Two Cores Voltage Frequency Four Cores Voltage

Assumption 1000 520 1 Core 2Cores 1.2Volt 1.1Volt 1000 250 1 Core 4Cores 1.2Volt 1.0Volt

Power impact P 2* 0.52P .84 @ 1.04P P 4* 0.250P .69@ 1P

.52P 1.04P .87P .208P 1P .69P

Note F linear scaling Dual Cores factor V2 scaling F linear scaling Quad Cores V2 scaling factor
TM

Unbounded Experience – More is Less: Lower Power Consumption for Multiple Applications
i.MX 6Dual i.MX 6Quad Hypothetical Processor

Playing rich 3D game and VOIP for game chat •(requires 2GHz)

Hypothetical single core processor at 2.4Ghz

2.4Ghz Dual A9 1

4.8Ghz Quad A9 1
Same Performance .82P (v dual) .44P (v single) 18 to 56% Lower Power
1.0Volt 4Cores 500 4Cores 1.0Volt 1000 2 Core 1.2Volt .82@ 4* P 0.25P PowerPimpact 4* 0.25P .44@ 1P P .5P 2* 1P .64@ .82P 1P .25P 1P .44P .5P 1P .64P V2 scaling Quad F linear scaling Note Coresfactor Quad Cores V2 scaling factor F linear scaling Dual Coresfactor V2 scaling

2.4Ghz Single core must double freque to do use case Single A9

Rich Game VOIP

1

Power

.64P (vs Single)

P

36% Lower Power
Voltage 2 vs 4 Cores Frequency 1 vs 4 Cores Voltage Frequency 1 vs 2Cores Voltage 1.2Volt 2 Core 2000 Assumption 1 Core 1.5Volt 2000 1 Core 1.5Volt

TM

Enabling Next Generation Consumer Products

Scalable multicore Make It Look Good processors enables one Get clean , crisp and complex graphics powered by 200MT/s. Three dedicated graphics e software design for a portfolio of products.

Being the Same Is Different

i.MX 6 Series
Built on ARM® Cortex™-A9

Achieve Blu - Ray Disc ™ quality , visually stunning dual stream 24 hours of video playback, Innovate with 3D and 30+ days of standby time image recognition. nique low - p ower desig n and multicore utilization .

Do More with Less Power

Make It Pop

Industry’s most scalable and powerful platform for multimedia and display applications

TM

26

i.MX 6 Series
i.MX 6Quad i.MX 6Dual i.MX 6Solo, 6Solo Lite
•Single ARM Cortex A9, 1/1.2GHz •256KB L2 cache, Neon, VFPv3, Trustzone •Next generation video, 3D graphics (6Solo only) •External memory support up to 32bit DDR3 and LPDDR2 •Integrated EPD controller •Dual ARM Cortex A9, 1/1.2GHz •1 MB L2 cache, Neon, VFPv3, Trustzone •3D graphics with 4 shaders up to 200MT/s •Dual stream 1080p/720p dec/enc •External memory support up to 64bit DDR3 and 2-channel 32-bit LPDDR2 •Integrated SATA-II •Quad ARM Cortex A9. 1/1.2GHz •1 MB L2 cache, Neon, VFPv3, Trustzone •3D graphics with 4 shaders up to 200MT/s •Dual stream 1080p/720p dec/enc •External memory support up to 64bit DDR3 and 2-channel 32-bit LPDDR2 •Integrated SATA-II

Common Features of the i.MX 6 Series Platform

ngle stream up to 1080p60, 50Mb/s

ted IO’s that include HDMI v1.4 w/PHY, LVDS display ports, MIPI CSI/DSI for camera/Display, MIPI HSI, Gigabit Ethernet, multiple USB ture range qualifications count PCB design rules ws Embedded CE, Ubuntu, QNX, Linux, Linaro, Adobe Flash, Skype
TM

Time to Market is Driven by Software
►With

the i.MX 6 series, you do your software work one time and it’s done for your portfolio of products i.MX Supported Software:
Google Android™ Microsoft® Windows Embedded CE Ubuntu Linux® OS QNX® Linaro Adobe® Flash® Skype™ Meego (via 3rd Party)
Design Cost ($M)

140 120 100 80 60 40 20 0

Breakdown of average total IC design costs for different design activities at different technology nodes

Software

Verification
Validation
Physical

350

250

180

130

90

65

45

32

22

Technology Node

Software

Physical Architecture
Source: IBS 2009

► ►

Verification Validation

TM

How i.MX 6 Series Enables 3D
i.MX 6Dual/6Quad VPU
-H.264 MVC1080p60 decode -H.264 MVC 720p60 encode (1080p planned) -350mW power consumption for single video!

i.MX 6Dual/6Quad IPU

-Four Display support (2x MIPI-DSI, Parallel, HDMI v1.4a) -Stereoscopic camera input -Color adjustments and gamut mapping -Gamma correction and contrast stretching -Compensation for low-light conditions & backlight reduction

Recording Video

Image capture
3D LCD

VPU
Movie Content

2x / 4x ARM Cortex - A9s

IPU

Publish

2D / 3D Graphics
Game Content 3D Television

i.MX 6Dual/6Quad 3D Graphics
- 200 MT/s, 4 shaders, 3 separate engines
- High quality 3D games optimized for mobile - Augmented reality views (real world + 3D objects) - Advanced 3D video formats (source/depth format)

i.MX 6Dual/6Quad– 2x/4x cores

-Create, transform, enhance, & publish multimedia fast! -Intuitive User Interfaces for content viewing -Scalability for ‘the next big use case’

TM

i.MX 6 Series Low Power Video Processing

11 to 24 hours of HD playback • 1080p30 fps or 720p60 fps h.264 High Profile • Single Stream at 50Mbps • 350mW decode power

7 to 15 hours of 3D video playback •1080p60 h.264 MVC •Dual stream at 25Mbps each •700mW decode power

i.MX 6Dual/ 6Quad

12 hours of 1080p video encode •1080p30fps H.264 •Single stream at 20Mbps •300mW encode power 8 hours of 3D video encode •720p60 h.264 MVC •Dual stream at 25Mbps each •700mW decode power

TM

30

i.MX Family Product Positioning
“Balanced”
Applications: home tablets, kiosks

Advanced Multimedia

“Premium”
Applications: Advanced HMI, Aerospace & Defense i.MX515 i.MX537 i.MX535

i.MX503

i.MX508

i.MX513

i.MX357

<$5
i.MX353 i.MX233 i.MX287

i.MX512

>$20

Increasing performance and/or integration

i.MX283

i.MX286 i.MX253 i.MX257

“Entry”

Applications: portable medical, smart energy

Limited Multimedia

TM

31

i.MX Platform Roadmaps
Sys Control CPU Connectivity Sys Control CPU Connectivity

i.MX Applications Processors

Sys Control

CPU

Connectivity

Sys Control

CPU

Connectivity

Sys Control

CPU

Connectivity

Sys Control

CPU

Connectivity

Sys Control

CPU

Connectivity

Sys Control

CPU Timers

Connectivity Multimedia

Sys Control

CPU Timers

Connectivity Multimedia

Timers

Multimedia

Timers

Multimedia Memory Display Timers Memory

Multimedia Display

Timers

Multimedia

Timers

Memory

Multimedia Display

Timers

Memory

Multimedia Security Display Memory I/F

Timers Memory

Multimedia Display Memory I/F

Security Memory I/F Memory Display Security Memory I/F

Memory Display

Memory Security Display

Memory I/F

Memory Security Display

Memory I/F

Memory I/F Security Security

Memory I/F Security

Memory I/F Security

i.MX515
MMA8450 Linear Accelerometer MPR121 Capacitive Touch Sensor MPL115 Barometer

i.MX535 / i.MX508

i.MX 6 Series
3-axis Gyro

i.MX 7 Series
Accelerometer & Gyroscope Combo

Other Sensors

Motion Sensors

3-axis Magnetometer Horizon Altimeter PMIC A1, 1 cell + audio PMIC A1, 2-4 cell + advanced audio

Audio

SGTL 5000

Songbird or 3rd party

Power Mgmt

PMIC A1, 2-4 cell Atlas AP-Lite PMIC Int. power, charger & IF Ripley or party PMIC Int. power, charger & IF 3rd PMIC A1, 1 cell

RF4CE/Zigbee Networking

MC13213 Zigbee 802.15.4 Transceiver

MC1323xC Zigbee 802.15.4 Transceiver Family

2009

2010

2011

2012

TM

32

TM