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DEVELOPING INNOVATIVE MOBILE SERVICES THROUGH YOUR LIBRARY

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MEREDITH FARKAS

QUESTIONS TO ASK BEFORE DOING ANYTHING
‡ How many of my patrons access the Web via a ‡ ‡ ‡

‡

mobile device? What mobile technologies do my patrons use? What social technologies do my patrons use? Are any organizations my library is aligned with (municipality, University, etc.) looking to create mobile services? What library services and collections might be most appropriate and possible to serve up via a mobile device?

MOBILE LIBRARY CONTENT

LIBRARY WEBSITE
‡ Questions to Ask ‡ Do you create a separate mobile version of your site or just serve up a different stylesheet based on the device? ‡ Do you design for the most commonly-used smartphones or also design for feature phones? ‡ Do you use a detection algorithm to redirect users to the mobile site or make them go to a separate URL?

DESIGN TIPS
‡ ‡ ‡ ‡ ‡ ‡

Break info down into tasks Put most-used content at top Minimize scrolling and clicks Icons and text are better than either alone Shorten text to minimal amount needed Minimize need to type whenever possible

WHAT TO INCLUDE ON MOBILE WEBSITES
‡ Depends on library (look at your usage

stats!) ‡ Catalog search ‡ Databases/federated search/discovery layer ‡ Circ info (due dates, holds, etc.) ‡ Room/computer reservations ‡ Reference info/widgets/forms ‡ Hours ‡ Links to useful mobile content

GREAT MOBILE LIBRARY WEBSITES

GREAT MOBILE LIBRARY WEBSITES

GREAT MOBILE LIBRARY WEBSITES

GREAT MOBILE LIBRARY WEBSITES

GREAT MOBILE LIBRARY WEBSITES

SERVICES TO MOBIFY YOUR SITE
‡ Creates device-specific or universal

mobile versions of your library website
‡ ‡ ‡ ‡ ‡

Mobile Site Generator Mobile Micro (Mosio) Mobilizer from dotMobi Unity Mobile Usablenet Assistive

EMULATORS/SIMULATORS
‡ Allows you to view your page in various

mobile browsers ‡ Some are web-based; others you must install on your computer ‡ See my wiki http://meredithfarkas.wetpaint.com for a list of emulators

LIBRARY APPS
‡ Users can install and easily access specific

functions of the website without relying on the Web ‡ For smart phones ‡ Must be designed for the individual operating system (iOS, Android, etc.)

EXAMPLES OF LIBRARY APPS

EXAMPLES OF LIBRARY APPS

EXAMPLES OF LIBRARY APPS

MOBILE CATALOG SEARCH
‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡

WorldCat Local (Boopsie) SirsiDynix (BookMyne) III (AirPac) Polaris (MobilePac) LibraryThing (Library Anywhere) Serials Solutions (Summon) Open source solution (MobileCat) Build it yourself (plain-text translation)

LICENSED CONTENT
‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡

EBSCOhost (mobile app and mobile web interface) Hoover¶s Mobile IEEE XPlore Lexis Nexis (Get Cases, Shepardize) PubMed for handhelds Refworks Mobile Westlaw EBL (EBook Library) Overdrive SAGE Safari Books Online and many more (growing by the day!)

ANY QUESTIONS?

SPECIAL COLLECTIONS MATERIALS: WOLFWALK

SPECIAL COLLECTIONS MATERIALS: DUKE MOBILE DIGITAL COLLECTIONS

SPECIAL COLLECTIONS MATERIALS: FLICKR

LOCATION-AWARE TOOLS
‡ Smart Library (Oulu University, Finland) ‡ Map-based tool that helps users find a specific bookshelf in the library ‡ Mobile Oxford Portal (UK) ‡ Can find the nearest copy of a particular book ‡ Durham (UK) Technology-Enhanced Campus ‡ Provides students with location-specific personalized information on-campus.

QR CODES
‡ Provide additional information on physical

resources ‡ Historical objects, buildings, etc. ‡ Read-alikes of popular books (Contra Costa County Library) ‡ QR codes in the stacks to take users to the mobile catalog (Columbus Metropolitan Library) ‡ Pull up or bookmark a website with more info

AUGMENTED REALITY AND RFID
Shows you what subjects are contained on a shelf. Shelf-reading (shows when books are out of order) Overlaying historical images of a place on reality Scanning over a device will pull up instructional content ‡ Going up to a journal will pull up the e-version ‡ Scanning over a book takes you to a page with descriptions and reviews
‡ ‡ ‡ ‡

TXT A CALL NUMBER

SEND A CALL NUMBER

RSS SMS ALERTS
‡ RSS feeds can be converted into SMS

messages (txt message alerts) ‡ Library news ‡ Events ‡ New books

MOBILE REFERENCE AND INSTRUCTION

SMS REFERENCE
‡ Point-of-need ‡ Messages need to be short (150

characters or less) ‡ Patrons may be charged for messages they send/receive ‡ Only useful for really brief transactions

ROVING REFERENCE

RESEARCH TIPS VIA SMS

SCREENCASTS
‡ Movie taken of your desktop ‡ Good for demonstrating library website,

databases, etc. ‡ Audio narration, captioning, spotlighting, interactive components ‡ Various export options (dependent on software) ‡ Example:
http://library2.norwich.edu/guide/index.php/How_to_Use_Academic_ Search_Premier

PODCASTS
‡ MP3 + RSS ‡ Uses ‡ Research instruction ‡ Library/university/community news ‡ Book reviews ‡ Events ‡ Library tours ‡ Children¶s stories

LIBRARY TOURS

UIUC Undergraduate Library Tour (iphone app)

LIBRARY TOURS

INSTRUCTIONAL VIDEOS
‡ Library orientation ‡ How-to¶s ‡ Use the library equipment ‡ Get on the wireless ‡ Find things ‡ Readers¶ advisory

MOBILE DEVICE AS PERSONAL RESPONSE SYSTEM

QR CODES

OTHER USES FOR QR CODES
‡ Send a txt to a reference librarian ‡ Library tours ‡ Library scavenger hunts

ANY QUESTIONS?

MOBILE MARKETING

TWITTER

LIBRARY ANNOUNCEMENTS, NEWS, EVENTS

PROMOTE/RECOMMEND MATERIALS

SHARE RELEVANT LOCAL INFO

INFO FOR SPECIFIC POPULATIONS

INTERACT WITH PATRONS

INTERNAL STAFF INFO

LIBRARIANS ON TWITTER
‡ Twitter is a great professional development

and networking tool ‡ Build relationships with bright, tech-savvy librarian ‡ Learn about new resources ‡ Query the hive

GETTING A FOLLOWING

QR CODES

QR CODES

QR CODES

FOURSQUARE
‡ Add an entry for your library ‡ Tips ‡ To-do lists ‡ Offer prizes for the most library visits (the

mayor of your library)

FOURSQUARE
‡ Add an entry for your library ‡ Tips ‡ To-do lists ‡ Offer prizes for the most library visits (the mayor

of your library) ‡ Get to know your power users and reach out to them via Twitter ‡ Harvard: uses to encourage students to explore campus ‡ UNC: Campus Dining shares into via Foursquare

FOURSQUARE METRICS

SMS NOTIFICATIONS
‡ Must be OPT-IN ‡ News ‡ Events ‡ New books by subject ‡ When a hold is available for pickup ‡ Due dates/overdue notices

Questions?
Find me at meredith.wolfwater.com/wordpress mgfarkas (at) gmail.com flickr, twitter: librarianmer facebook: meredithfarkas

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Slides and links at http://meredithfarkas.wetpaint.com