SECTION - MBA-B

NIKHILESH KUMAR 10077 (TEAM LEADER) KANAK LATA 10072 DANISH 10062 SUPRIYA SURBHI 10082 SAURAV KUMAR 10083 AVANTIKA GAUTAM 10100 ABHAY KUMAR ANSHU 10083 (HANDLING PPT)

Introduction  Origin of Social Networks  Online Social Networking  Reasons For Social Networking  Types of Social Networks  Privacy & Security  Impact & Emerging Trend  Pros & Cons  Its future & Conclusion 

What is a social network?
A social structure made of individuals (or organizations) called "nodes," . Tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike etc. Social networking is the grouping of individuals into specific groups, like small rural communities or a neighbourhood subdivision.

SOCIAL NETWORKS
Not a new concept, (6 degrees of separation) Ramsey theorem-At any party with at least 6people, there are three people who are all either mutual acquaintances or mutual strangers People typically maintain 10-20 close relationships among thousands of acquaintances Not exactly, but in theory.
Dependent upon interaction model

Invented by three Albright College students in 1994:Craig Fass, Brian Turtle, Mike Ginelly Goal is to connect any actor to Kevin Bacon, by linking actors who have acted in the same movie
The ´Oracle of Baconµ website uses IMDB to find the shortest link between any two actors:

http://oracleofbacon.org/

in terms of closeness to center:1049th Most actors are within three links of each other! .The Kevin Bacon game -2 Total number of actors in database (as of 15th October): 893283 Average path length to Kevin: 2.957 Actor closest to ³center´: Rod Steiger (2.68) Rank of Kevin.

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` ` ` ` ` BLOG ² WORDPRESS FAN PROFILE -Interact -Testimonials BULLETIN BOARD -Announce Events & Meetings ( Got Club members) GROUPS MEET ² WHO VIEWED ME? .

1 SOCIAL NETWORK USED BY FILIPINOS (40M USERS). ONE OF THE TOP KEYWORD SEARCHES ON SMART TOP SITES VISITED BY SMART SUBS. MOBILE SITE NO.` WEB. ` ` ` ` .

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youtube. ` ` .com & JAVA CLIENT EXTREMELY POPULAR VIDEO PLATFORM.Youtube has. ` PORTFOLIO -Showcase -Exposure m.

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Facebook has. . -GAMES AS MARKETING TOOLS -Fluff -Your own games -PROFILE PAGE -GROUPS/EVENTS -FAN PAGE/EVENTS -EASY TO INTERACT (THUMBS UP & LIKE) -FEELING OF BEING LISTENED TO.

IN Q1 2009 (NO. -160% GROWTH IN USERS FROM THE PHILS. . 1 IN THE WORLD).-1M USERS IN THE PHILS. -WEB AND MOBILE SITE.

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com -LOCALLY POPULAR. .Multiply has.multiply. BLOGGER PLATFORM -USED AS WEB STORES BLOG AND POSTS. -STORE -EVENTS COVERAGE ORGANIZER CONTEST -m.

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.` ` WEB & MOBILE SITE USED AS FAN SITES BY MUSIC ARTISTS AND ETC.

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.Fast growing micro-blogging platform. What are you doing? 140 char. less.

TWITTER wants to be more like MYSPACE which is cleaning up to be more like FACEBOOK which wants to be more like TWITTER. ..

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One of the top searches on smart.com and SMS (6258) Comprehensive mash up of various services. ` ` ` .yahoo. YM is the leading IM service worldwide.` m.

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` ` ` ` Blogging Photo sharing m.com Updates from your friends .bebo.

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.` ` ` Creating an online profile in order to show information such as interests. Users can also send friend requests via e-mail to other users. age and hometown. Uploading user pictures where users can post comments. Also allows the user to create personal photo albums and set up a music player in the profile.

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.` designed to help users meet new friends and maintain existing relationships.

Create Photo Albums and Share Photos . Join Interest Groups 5.` ` ` ` ` ` 1. Blog for Your Friends and Family 6. Meet New People 2. Chat the Day Away 4. Find Old Friends 3.

Online community of internet users Common interests in hobbies.` ` ` ` Social sites commonly used. Socialize on sites by reading the profile pages of other members and possibly even contacting them. . or politics. religion.

5M 50M 42M 30M 29M 27M 12M FACEBOOK TWITTER MY SPACE LINKED IN NING TAGGED CLASSMATES.SNS UNIQUE USERS 550M 95.COM Hi5 MYYEARBOOK .8M 80.

8M MULTIPLY 4.6M ORKUT 4.5M SNS .UNIQUE USERS (MONTHLY) MEET UP 8M BEBO 7M MY LIFE 6M FRIENDSTER 5M MY HERITAGE 4.

AUSTRALIA CHINA JAPAN .S BRAZIL INDIA RUSSIA PHILS.` ` ` ` ` ` ` ` 43% 76% 66% 71% 83% 50% 64% 42% - U.

` ` ` ` The Internet is powerful because it bridges distance at a low cost When people first meet online they tend to ³like´ each other more Less stressful than face-to-face meeting Superficialities aside people focus on communicating their ³selves´ .

Analyzable Patterns Can Study Patterns of Relationships OR Ties Emergent Properties . Nations. Organizations.` ` ` ` A Network Consists of One or More Nodes Could be Persons. Web Connected by One or More Ties Could be One or More Relationships That Form Distinct. Groups.

Amartya Sen . Kannan Prof. Jhunjhunwala Dr. Veni Prof. Sastry Prof. McDermott Anandan Venkie Karishma Karishma Maithreyi Soumya Aishwarya Amitabh Bachchan Pawan Prof. Montek Singh Ahluwalia Ravi Prof. Prahalad Pres.Bash Ashish Sharad Sharad Prof. Kalam Prof. Isher Judge Ahluwalia PM Manmohan Singh Dr. Balki Ravi¶s Father Ranjeet Nandana Sen 38 Prof.

‡ Attention Seekers ± (some) people who craved attention and comments from others. .meet new people. and be entertained.often by posting photos and customising their profiles. ‡ Followers ± (many) people who joined sites to keep up with what their peers were doing.‡ Alpha Socialisers ± (a minority) people who used sites in intense short bursts to flirt.

September-October 2007 .Faithfuls ± (many) people who typically used social networking sites to rekindle old friendships. Source: Ofcom Social Networking Sites research. ‡ Functionals ± (a minority) people who tended to be single-minded in using sites for a particular purpose. often from school or university.

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con-artists could benefit from such issues Recent scandals-England :MI-6¶s director¶s wife puts up photos of family on facebook. terrorists.` ` ` ` Social networking sites provide privacy options but users are generally unaware or tend to ignore such concerns Stalkers. ill-doers. Facebook¶s controversial decision to make visible relationship actions to entire social group .

` Recent malware exploiting social networks Malicious Banner ads Adware Phishing attacks Customizable scripts .

` ` ` ` ` MARKETING Changing the way we market Social Networks will more become involved meaningful. PUBLIC RELATIONS ADVERTISING RETAIL COSTUMER SERVICE .

RSS & Widgets become. Blogs are increasingly a fixture intop ecommerce sites. Media Pages. Consumers can now track their favorite stores & become advocates of their causes in their profile.` ` ` Social Networking Profiles Portals. .

Julia Porter Liebeskind et al.[22] there are five major uses for businesses and social media: to create brand awareness. as an online reputation management tool. to learn about new technologies and competitors." Social networking is allowing scientific groups to expand their knowledge base and share ideas. . have published a study on how New Biotechnology Firms are using social networking sites to share exchanges in scientific knowledge. Companies have found that social networking sites such as Facebook and Twitter are great ways to build their brand image. and as a lead gen tool to intercept potential prospects ‡One other use that is being discussed is the use of Social Networks in the Science communities. author of Marketing Jive.Emerging Trends ‡One popular use for this new technology is social networking between businesses.[23] They state in their study that by sharing information and knowledge with one another. they are able to "increase both their learning and their flexibility in ways that would not be possible within a self-contained hierarchical organization. According to Jody Nimetz. and without these new means of communicating their theories might become "isolated and irrelevant". for recruiting.

The Pros and Cons of Social Networking PROS ‡Low costs ‡Builds credibility ‡Connections CONS ‡Lack of anonymity ‡Scams and harassment ‡Time consuming .

The future of SN is dependent on the future of the technology .

in which people connect to each other ±rather than institutions. .` ` Groundswell to continue. so expect the space to rapidly innovate to match this trend. Consumer adoption of social networks is increasing a rapid pace.

A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them.` ` Today¶s social experience is disjointed because consumers have separate identities in each social network they visit. .

Consumers will rely on their peers as they make online decisions. whether or not brands choose to participate. .` ` The Web will evolve step by step from separate social sites into a shared social experience.

. This will result in empowered communities defining the next generation of products.` ` Socially connected consumers will strengthen communities and shift power away from brands and CRM systems.

This is because a social networking site. and fun. in a world that is becoming more and more connected each day. Such problems include online bullying. This is a problem that needs to be addressed by site executives. enables us to stay connected despite the hindrances of distance and time. Also.` In conclusion. safe. Above all social networking sites should remain as vehicles in which larger communities can be formed and expressed. stalking. Yet. legislators. and people in any regular community. unlike any other tool we possess. it is important to be mindful of the problems that arise from social networking sites and resolve them before they become endemic. . it is without any doubt that the popularity and utilization of generic social networking sites will continue to rise as time goes on. Recently in the news we have heard about a thirteen year-old girl who committed suicide after she was publically hazed on a networking site. the invaluable opportunity to create business relationships and perform collaborations might become more dynamically evident in the future. and soliciting must be heavily policed so that social networking sites remain useful.

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