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assignments : 50 % Mid-sem exam : 30% External exam : 70 % Text books 1. subba roa .Total marks : 150 Internal includes projects. Crafting and executing strategy by arthur thompson. case studies . Business policy and stategic management by p. tata mc graw hill 2.
2. What is present situation of the co. ? It talks about company s mkt share. Three main question for formulating strategic formulation. 3.What is strategy ? It is the competitive moves and business approach for running business. How should it get there? This is the strategy. conducting day to day operations . attracting more and more customers. resources. What should be company s moves and actions to achieve goals. . satisfying them. 1. achieving higher mkt share etc. competitive strength etc. Where does the company want to go ? This is related to the vision of the company.
cross functional process and interactive process aimed at keeping an organization matched with its environment.Requirement of strategy Competition Lack of resources Market size is fixed very less switching cost e. . dell. reliance Strategic mgmt It is continuous.g.
When company decides to achieve goals and then acquire resource necessary for that it is called S. They are highly determined.Need for strategic mgmt Due to uncertain environment Provides guidelines Systematize business decisions Improve coordination Strategic fit and strategic intent When company formulates strategy according to its strength and opportunity then it is called s.f.I . They don t think beyond the boundary. .
Company s strategy is partially pro active and partially reactive. .
objective. strategy. Setting objectives and using them as yardsticks for measuring performance and progress 3. Evaluating performance and initiating corrective adjustments in the company s long term direction. Implement and executing the chosen strategy efficiently and effectively 5. Crafting a strategy to achieve the objectives 4. .Strategy making and executing process 1. Developing strategic vision 2.
Vision should be distinctive and specific. Focus will be .Phase 1 : developing a strategic vision Hurdles in front of manager Strategic vision describes the route a company intends to take in developing and strengthening its business. It clearly delineates the company future prospects. Vision of the ford is a car in every garage . It should not be like we will become a global leader and first choice of customers in every market we choose to serve Difference between mission and vision Vision is what it says about the company s future strategic course. It lays out the company s strategic course in preparing for the future. For example.the direction we are headed and what our future product/market/customer/tech .
.Mission statements that one finds in company annual reports or posted on company web sites typically provide brief overview of the company s present business purpose. Who are we? What we do ? Why we are here? But there should be link between vision and mission statement.