GROUP MEMBERS

y Rashmi Choudhary y Nimoh Ghare y Rasika Kulkarni y Ritesh Naik y Ramya Poojary y Amit Shete y Versha Thakur

(08) (16) (24) (32) (40) (48) (56)

RETAIL MARKETING RETAILMARKETING

RETAIL TREND IN INDIA

y Retailing in India is witnessing a huge revamping y y y y

exercise Rated 5th most attractive emerging retail market Estimated to be US$ 200 billion, of which organized retailing makes up 3 percent or US$ 6.4 billion Annual growth of department stores is estimated at 24% Ranked 2nd in a Global Retail Development Index of 30 developing countries

RETAILING FORMATS IN INDIA

y Malls y Specialty Stores y Departmental stores y Multi Brand Stores (MBO) y Hyper marts / Supermarkets y Convenient Stores y Discount Stores

SHOPPERS STOP: INTRODUCTION

y The foundation of Shoppers' Stop was laid on

October 27, 1991 by the K. Raheja group of companies

y 28 retail outlets across the country y With a Gross Retail Turnover of Rs. 8996 million,

Shopper's Stop has become the highest benchmark for the Indian Retail Industry.
y Has progressed from a single brand shop to a

Fashion & Lifestyle store for the families.

CONTINUEDu
y Is the country's largest chain of Department Stores. y HomeStop is the first-of-its-kind premium home

concept store at Bengaluru, Mumbai and New Delhi, offering a wide range of products.

SHOPPERS STOP: ACCOMPLISHMENTS

y Shoppers Stop Ltd has been awarded


The Emerging Market Retailer of the Year Award

World Retail Congress at Barcelona, on April 10, 2008

 

Shoppers Stop is listed on the BSE The only retailer from India to become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS)

"Most admired Fashion Retail Destination of the Year

Images Fashion Forum - Jan 2009

CONTINUEDu


Most Admired Retailer of the Year (Customer Relations) Shoppers Stop.

IRF 2009 - Sep 2009

"Best Visual Merchandising"

VMRD Retail Design Award July 2009

"Retailer of the Year - Fashion & Lifestyle"

Asia Retail Congress - Feb 2009

SHOPPERS STOP: CORPORATE PROFILE

y Vision: To be a global retailer in India & maintain no.1 position in Indian market in Department Store Category y Mission: Nothing but the best


To strive & achieve nothing but the best in terms of processes, practices & deliverables

RE-POSITIONING

EARLIER

RE-POSITIONING

NOW

RE-POSITIONING
On April 24, 2008, one of India's oldest retail chains Shopper's Stop Ltd unveiled its new logo as a part of its re-branding strategy. y In a bid to reposition itself as a 'bridge to luxury' store as opposed to its earlier image of a premium retailer y Commenting on the change, B.S. Nagesh, Customer Care Associate and Managing Director, Shopper's Stop, said, "Change is essential. Our consumers are changing, their preferences are constantly evolving. They are getting younger. y Shopper's Stop came up with several initiatives - it planned to increase per store area from around 40,000-45,000 sq. feet to 75,000-85,000 sq. feet.

SHOPPERS STOP: PRODUCT MIX

SHOPPERS STOP: PRICE

y Shoppers Stop follows Premium Pricing Strategy that

includes selling of High Quality Products at a High Price. y Shoppers stop caters to different segments of the consumers. y Mens apparel


The range of mens clothing starts from Rs 500 being the lowest to nearly 6ooo highest.

y Womens apparel  The range of womens clothing starts from Rs400 to Rs 10000

CONTINUEDu
y Mens accessories like sunglasses, belts, watches,

shoes etc ranges from Rs 1000 to Rs 20000. y Womens accessories like sunglasses, watches, belts, sandals, earrings etc has the price range of Rs 2000 to Rs 40000. y In the kids section prices of toys and other accessories ranges from Rs 100 to Rs 5000 y In the cosmetics section there are products like deodorants, skincare cosmetic, make-up stuff. Their price ranges from Rs 200 to Rs 2000.

SHOPPERS STOP: PROMOTION

y Denim festival y Customer Care association y First Citizen Card y Surprise Sale y Valentine Sale

SHOPPERS STOP: PEOPLE

y Front-line staff will have a direct impact on

perceptions y Grey black uniform to suit with the Shops interiors y Good personality to attract the customers inside the shop y Friendly nature

SHOPPERS STOP: PRODUCTIVITY & QUALITY

y Improving productivity is a requisite in cost

management y Quality as defined by the customer, is essential for a service to differentiate itself from other providers y SS store has all international brands and all well-todo, high quality Indian brands y It is possible for SS to provide best of the quality

SHOPPERS STOP: PHYSICAL EVIDENCE

y Lovely fresh fragrance at entrance y Spacious landing strip y Wall space utilized for mirror and print ads of the y y y y

brand or the product near Also utilized it by providing self's and constructing trail room around it Mirror finish style flooring Escalators No stacking bellow knee level

SHOPPERS STOP: PHYSICAL EVIDENCE

y Mens Apparel stacked in a unique style.  One type and many sizes together in ascending order

39 40 41 42 44

SHOPPERS STOP: PHYSICAL EVIDENCE

SHOPPERS STOP: PHYSICAL EVIDENCE

SHOPPERS STOP: PHYSICAL EVIDENCE

SHOPPERS STOP: PHYSICAL EVIDENCE

SHOPPERS STOP: PHYSICAL EVIDENCE

SHOPPERS STOP: PROCESS

y Retail-friendly supply network, connects its locations

online all over India. y Enables immediate replenishment of stocks at any given outlet. y ERP package - imported from the US-based company J. D. Armstrong, and is called the JDA package.
    

ERP package handles Merchandise management Warehouse management Automated replenishment Sales management

WESTSIDE: INTRODUCTION
y Tata Group founded Trent Ltd. (Westside) in 1998 in

Bangalore. y There are 25 Westside departmental stores operating in various cities. y It is one of the largest and fastest growing chains serving the customers in various categories. y Trent had established a hypermarket business with Star India Bazaar which provides them products at lower price and better shopping experience.

SOME OF THE HONOURS GIVEN TO THE COMPANY

y Lycra Images Fashion Awards 2005 awarded it with

the Most Admired Large Format Retail Chain of the Year. y 'Brand Leadership Retail' given by India Brand Summit. y NDTV Profit Business Leadership Awards 2006 in Retail category. y IFA Visionary of the Year Award, 2002, honoured Mrs. Simone N. Tata.

WESTSIDE: COMPANY PROFILE

y Vision:

To be the most preferred and consistently profitable lifestyle retailer

y Mission:

To satisfy our customers with the range, quality and value of the products we offer

ARRANGEMENT IN STORE
y Ground Floor: y First Floor:

 2 fast 4 U  Mens wear  Mens footwear  Women ethnic wear  Jewellery & accessories  Handbags  Watches  Ladys footwear  Customer service desk  Club west desk

 Womens western wear  SRC  Kids foot wear  Kids wear  Household items  Gifts  Gia  Lingeries  Washrooms

PRIVATE BRANDS IN WESTSIDE

y 2 F4 U y SRC y Gia y Urban angel y Intima y David Jones y Ascot y Black berry

PROMOTIONS STRATEGIES
y Club west card program

Benefits:
     Most attractive rewards shopping Instant use of the card Easy to operate Extra convenience Validity at all stores

y Fashion logy
 Westside has launched a new ad campaign titled fashion logy  With brand ambassador Yuvraj Singh and other young models

WESTSIDE: LEVELS OF SERVICE

y Self service y Self selection y Limited service y Full service

MARKETING STRATEGIES ADOPTED BY WESTSIDE

y Attract shoppers & keep them in stores y Honour the transition zone y Dont make them hunt y Womens need more space