Professional Documents
Culture Documents
y Rashmi Choudhary y Nimoh Ghare y Rasika Kulkarni y Ritesh Naik y Ramya Poojary y Amit Shete y Versha Thakur
exercise Rated 5th most attractive emerging retail market Estimated to be US$ 200 billion, of which organized retailing makes up 3 percent or US$ 6.4 billion Annual growth of department stores is estimated at 24% Ranked 2nd in a Global Retail Development Index of 30 developing countries
Shopper's Stop has become the highest benchmark for the Indian Retail Industry.
y Has progressed from a single brand shop to a
CONTINUEDu
y Is the country's largest chain of Department Stores. y HomeStop is the first-of-its-kind premium home
concept store at Bengaluru, Mumbai and New Delhi, offering a wide range of products.
Shoppers Stop is listed on the BSE The only retailer from India to become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS)
CONTINUEDu
To strive & achieve nothing but the best in terms of processes, practices & deliverables
RE-POSITIONING
EARLIER
RE-POSITIONING
NOW
RE-POSITIONING
On April 24, 2008, one of India's oldest retail chains Shopper's Stop Ltd unveiled its new logo as a part of its re-branding strategy. y In a bid to reposition itself as a 'bridge to luxury' store as opposed to its earlier image of a premium retailer y Commenting on the change, B.S. Nagesh, Customer Care Associate and Managing Director, Shopper's Stop, said, "Change is essential. Our consumers are changing, their preferences are constantly evolving. They are getting younger. y Shopper's Stop came up with several initiatives - it planned to increase per store area from around 40,000-45,000 sq. feet to 75,000-85,000 sq. feet.
includes selling of High Quality Products at a High Price. y Shoppers stop caters to different segments of the consumers. y Mens apparel
The range of mens clothing starts from Rs 500 being the lowest to nearly 6ooo highest.
y Womens apparel The range of womens clothing starts from Rs400 to Rs 10000
CONTINUEDu
y Mens accessories like sunglasses, belts, watches,
shoes etc ranges from Rs 1000 to Rs 20000. y Womens accessories like sunglasses, watches, belts, sandals, earrings etc has the price range of Rs 2000 to Rs 40000. y In the kids section prices of toys and other accessories ranges from Rs 100 to Rs 5000 y In the cosmetics section there are products like deodorants, skincare cosmetic, make-up stuff. Their price ranges from Rs 200 to Rs 2000.
perceptions y Grey black uniform to suit with the Shops interiors y Good personality to attract the customers inside the shop y Friendly nature
management y Quality as defined by the customer, is essential for a service to differentiate itself from other providers y SS store has all international brands and all well-todo, high quality Indian brands y It is possible for SS to provide best of the quality
brand or the product near Also utilized it by providing self's and constructing trail room around it Mirror finish style flooring Escalators No stacking bellow knee level
39 40 41 42 44
online all over India. y Enables immediate replenishment of stocks at any given outlet. y ERP package - imported from the US-based company J. D. Armstrong, and is called the JDA package.
ERP package handles Merchandise management Warehouse management Automated replenishment Sales management
WESTSIDE: INTRODUCTION
y Tata Group founded Trent Ltd. (Westside) in 1998 in
Bangalore. y There are 25 Westside departmental stores operating in various cities. y It is one of the largest and fastest growing chains serving the customers in various categories. y Trent had established a hypermarket business with Star India Bazaar which provides them products at lower price and better shopping experience.
the Most Admired Large Format Retail Chain of the Year. y 'Brand Leadership Retail' given by India Brand Summit. y NDTV Profit Business Leadership Awards 2006 in Retail category. y IFA Visionary of the Year Award, 2002, honoured Mrs. Simone N. Tata.
To satisfy our customers with the range, quality and value of the products we offer
ARRANGEMENT IN STORE
y Ground Floor: y First Floor:
2 fast 4 U Mens wear Mens footwear Women ethnic wear Jewellery & accessories Handbags Watches Ladys footwear Customer service desk Club west desk
Womens western wear SRC Kids foot wear Kids wear Household items Gifts Gia Lingeries Washrooms
PROMOTIONS STRATEGIES
y Club west card program
Benefits:
Most attractive rewards shopping Instant use of the card Easy to operate Extra convenience Validity at all stores
y Fashion logy
Westside has launched a new ad campaign titled fashion logy With brand ambassador Yuvraj Singh and other young models