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TOURISM

VISION

Sustainable eco-friendly tourism generates jobs and contributes to local economy

SETTING THE SCENE


Three resorts with a total bed capacity of .... Beds. An airport with 2700 m length runway and terminal facilities Investment in a Convention Center to host SAARC Summit Number of locals employed by resorts: High opportunity for more visitors.

GOALS
To attract international visitors to travel to Addu To attract domestic visitors to travel to Addu To promote sustainable tourism development To help increase the economic benefits from tourism

OUTCOMES
More visitors Quality attractions and services Higher income for locals Preservation of the quality of natural environment

TARGET MARKETS
Leisure tourism Diving, Golf, Honeymoon, Family, Youth Business events tourism Corporate meetings International conferences

PRIORITY PROGRAMMES
Increase attractions Increase international business events Develop transport infrastructure Improve quality of service Build and strengthen partnerships Increase bed capacity Measure performance

CORPORATE ATTRACTIONS PROGRAMME


Convention Centre Golf Course Entertainment Zone Yacht Marina

CULTURE ATTRACTIONS PROGRAMME


War Museum Cultural Centre Life Museum and Art Gallery Addu Museum @ Maaranga Koagannu Cemetry Astra Cinema

NATURE ATTRACTIONS PROGRAMME


Eidigali Kilhi & Bird Park (bats, butterflies,white terns,) Botanical Garden and Spa Aquarium and Zoo Kandihera Manta and Coral Park Mulikeda Island Sanctury Nature Museum

TRANSPORT INFRASTRUCTURE PROGRAMME


Airport runway extension Develop baggage handling service Gan international arrivals jetty development Gan Seaplane base Feydhoo harbour development Hulhu-meedhoo harbour development Develop facilities for Passenger Liners Car rentals Bike rentals Air-conditioned public transport

INTERNATIONAL EVENTS PROGRAMME


Marketing of convention center Development of golf course Development of hotel @ convention center Development of food outlets near convention center Development of entertainment zone Development of bus terminal @ convention center Development of an indoor sports stadium

QUALITY AND SERVICE PROGRAMME


Welcoming feel at airport Ambience and feel development at arrivals area Language training Development of souvenirs Development of the quality and packaging of local food Training of tour guides Training for travel agents Conduct clean up campaigns

INCOME GENERATION PROGRAMME


Arrivals area shopping at terminal Currency exchange at terminal ATM Duty free shopping Excursions Music bands Agriculture Fisheries

PARTNERSHIPS PROGRAMME
Establish Addu Tourism Forum Hold quarterly meetings of Tourism Forum Organize food (agriculture) fairs Organize networking events Hold an Annual Tourism Development Workshop

PERFORMANCE MEASUREMENT
Establish indicators for performance Collect baseline information Monitor tourism development Publish performance results regularly

BED CAPACITY DEVELOPMENT PROGRAMME


Ismehela hera Hankeda Equator Village Dhoogas Airport hotels City Hotel @ convention centre Fasganda/au hera Gau kendi

MEASURING SUCCESS

Performance indicator Number of international visitors Number of domestic visitors Percentage of visitors satisfied with natural environment Percentage of visitors satisfied with events Number of Maldivians employed Value of agricultural products sold to resorts

2010

2013