Baby Care Market - India

July 2009

Estimated to reach INR YY bn  Market dominated by unorganized sector with organized sector making up a% of total market  Market comprises of four segments baby food. toiletries & diapers and hair care  Market is presently restricted to urban areas and fast expanding to rural areas Market Drivers: Challenges: ± Competition from cheaper substitutes ± Cultural aspects ± Regulations on Infant Food Promotion Drivers & Challenges ± ± ± ± Increase in disposable income Birth rate Increasing working women population Introduction of innovative products and reduction in prices Trends  Introduction of organic baby product  Introduction of premium range of baby care products  Expansion of market in rural areas Company 1 is the market leader in total baby care market with about b% market share Major players in different segments are - Competition Baby Food Company 2 Company 3 Skin Care Company 4 Company 5 Toiletries & Diapers Company 6 Company 7 Hair Care Company 8 BABY CARE MARKET INDIA. skin care.Executive Summary  Total baby care market in India valued at INR XX bn in 20--.PPT 2 .

Market Overview Drivers & Challenges Trends Competition Key Developments BABY CARE MARKET INDIA.PPT 3 .

PPT 4 .Baby food is the largest segment Segment Products Baby Milk PC Baby Food Gaming Baby cereals Baby Snacks Soap Massage Oil Skin Care Powder Creams Lotions Baby Wash (liquid) Toiletries & Diapers Hair Care Diapers Wipes Hair Oil Shampoos Medium Low Penetration Size (20--) INR XX mn INR YY mn INR ZZ mn INR AA mn High Source: BABY CARE MARKET INDIA.

powder.000 0 2008 2012 Baby Skin Care Market Market comprises of products such as soaps. cereals and snacks In India the baby food industry is governed by Infant Milk Substitutes (IMS) Act Baby food Industry is dominated by Company 1 and Company 3 Market Size and Growth INR mn 6.000 4. creams.Baby food segment is dominated by Company 1 while Company 2 dominates the skin care segment Baby Food Market Baby food market comprises of products like baby milk .000 U a% V 2. Company 3 and Company 4 Products like soap and massage oil have high penetration with year round usage Market Size and Growth INR mn 4.000 b% V W 2.000 0 2008 Source: BABY CARE MARKET INDIA. and lotions Major players in this segment includes Company 2.PPT 2012 5 . massage oil.

Company C Market Size and Growth INR mn 400 300 200 00 0 b% W X 2008 Source: BABY CARE MARKET INDIA. Company B. Company V.000 . with extremely low consumption Leading players in this segment include Company U. Company W Majority of Diaper brands are imported Market Size and Growth INR mn 3.000 0 a% U V 2008 20 2 Baby Hair Care Market Market comprises of products such as hair oil and shampoos Leading players in this segment include Company A.Company X leads in toiletries and diapers segment while Company Y dominates the hair care segment Baby Toiletries & Diapers Market Market comprises of products such as wipes and diapers Disposable diaper market is at a nascent stage.000 2.PPT 20 2 6 .

PPT 7 .Drivers & Challenges Challenges Drivers Increase in Disposable Income Birth Rate Increasing Working Women Population Introduction of Innovative Products Availability of cheaper substitutes Cultural aspects Regulations on Infant Food Promotion BABY CARE MARKET INDIA.

Trends Introduction of Organic Baby Products Trends ` Introduction of premium range of baby care products Expansion of market in rural areas BABY CARE MARKET INDIA.PPT 8 .

Baby care market is dominated by Company 1 Competition Overview Company 1 is the market leader in total baby care market with about a% market share The leading brands in the baby food market includes Company U.V and W In baby toiletries segment.Overall 0thers Company b% c% a% Company 1 Market Share .Diapers Company 7 z% Company 6 y% x% u% Company 3 Company 5 Source: BABY CARE MARKET INDIA. the diapers are primarily dominated by imported brands Market comprises of mainly urban areas however baby product companies are now focusing on rural areas Market Share .PPT 9 .Baby Food Market Others Company 4 v% w% Market Share .

PPT 10 .V and W R is targeting rural areas for expansion Financial Performance: The company reported total income of INR XX bn and a net loss of INR YY mn in FY. baby diapers. adult diapers and other hygiene products It manufactures baby milk powder which is sold under the brand name X Q is planning to increase its production capacity it is planning to setup additional processing facilities in Delhi and Mumbai R s baby range of products made with Ayurvedic herbs and plant extracts Baby products include U.-  Company R   Source: SAMPLE BABY CARE MARKET INDIA.Players (1/7) Company Name Food Skin Care Toiletries Hair Care Business Description Company P  Company Q The company is based in Mumbai The company manufactures and exports.

and knowledge-software services. Ltd.PPT 11 . Netscribes (India) Pvt. content-management services.uppal@netscribes. For more detailed information or customized research requirements please contact: Natasha Mehta.com Gagan Uppal Phone: E-Mail: +91 98364 71499 gagan. Disclaimer: This report is published for general information only.com Research on India is a product of Netscribes (India) Pvt. Research on India is dedicated to disseminating information and providing quick insights on hot industries in India and other emerging markets. Netscribes is a one-stop shop designed to fulfil clients profitability and growth objectives. business & corporate intelligence.Thank you for the attention The Baby Care report is a part of Research on India s Consumer Goods Industry Series. The company s expertise spans areas of investment & business research. BABY CARE MARKET INDIA. CFA Phone: E-Mail: +65 8448 0449 natasha. Ltd. and prior permission is required for guidelines on reproduction. This document is the sole property of Netscribes (India) Pvt. or Netscribes is not responsible for any loss or damage arising from use of this document. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. Ltd. At its core lies a true value proposition that draws upon a vast knowledge base. Although high standards have been used the preparation. Research on India.mehta@netscribes.

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