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Submitted to: VIPUL B PATEL Submitted by: JIGAR N PATEL MIHIR S PATEL KALP PATEL SUB: SAGMENTATION OF 10 DIFFERENT

PRODUCT

10 Different product

1. Bike 2. Clothe 3. shampoo 4. soap 5. Bicycle 6. car 7. chocolate 8. Mobile 9. Shoose 10. Watch

1. BIKE It is very useful product for all the people. Different companies of bike as follows.
- HERO HONDA - YAMAHA - BAJAJ - SUZUKI - TVS Segmentation of bike on the bases of two types as follows; 1. generation 2. income 3. average [a] On the bases of generation; The segmentation is divided in to two types - elder generation - younger generation [1] elder generation people are like to purchase something professional bikes, like splendor plus, bajaj ct100, Cd dawn etc. Some above bikes models are available in self start facility. [2] younger generation people are like to purchase something styles models of the bike, like hunk, cbz, pulsar, discover, etc. above all bikes models are available in self start facility.

[b] on the bases of income; The segmentation is divided in to three groups as follows. - high level income - middle level income - low level income [1] High level income people like to purchase or choose something high prizes bikes, like - bajaj pulsar - cbz - discover - Yamaha r15 - hunk [2] middle level income people like to purchase or choose some medium level prizes bikes, like - bajaj ct100 - bajaj scooter - cd dawn - Honda shakti

2. CLOTHE
It is very useful product to all the people. Different companies of clothes as follows. - raid & tailor - siyaram - Raymond - digzan - vimal Segmentation of clothe on the bases of three types as follows; 1. lifestyle 2. season 3. gender [a] on the bases of lifestyle; - people of professional lifestyle like to purchase or choose something professional clothes. The clothes like suite, professional pentpentshirt, etc. - people of styles lifestyle like to purchase or choose completely different clothes from others, like jeans, short shirt, narrow jeans, etc. [b] on the bases of gender; - the clothes for male users are different from others. Like pentpentshirt, jeans, suite, shervani, etc. -the clothes for female users are also different from others. Like

- the clothes for children are very beautiful. There is variety in children clothes. [c] on the bases of season; - the clothes are divided or useful as different season. there are three different season like winter, summer & monsoon. The clothes are also divided on the bases of these three season. - in monsoon people wear raincoat, in winter people wear or use swatter, jacket, etc.

3. CHOCOLATE
It is very useful product to all people. Different companies of chocolates as follows. - dairy milk - perk - munch - alpenliebe - nestle segmentation of chocolate on the bases of two types. 1. taste 2. occasion [a] segmentation on the bases of taste; - there are different chocolates of different taste, like crunchy milky dry food - munch - catbery - 5star - perk - dairy milk - 5star crunchy - different people have different taste, like crunchy, milky. Dry food, etc.

[b] on the bases of occasion; - the chocolates are also divided on the bases of different occasion. - some chocolates are specially for some occasion. - Diary milk, catbery chocolates are specially for diwali, rakshabandhan, etc.

4. MOBILE
It is very useful product in the modern time. Different companies of mobile as follows; - Nokia - Motorola - Samsung - Sony Ericssion - Reliance - spice - Segam segmentation of mobile on the bases of three or four types as follows; 1. prize 2. income 3. model [a] segmentation on the bases of model; - there are no. of mobile model available in the market. Different companies provided different mobile model, like * NokiaNokia-n95 - n71, n72, n70 - 6233 -n96 - express music model - 3110 - 6600 - 2630, 2600, 2626, E series model, etc * Motorola - Motto rocker - L7, L6

[b] segmentation on the bases of prizes; all mobiles are also available on the bases of prizes. - some mobiles are available between 2000-4000 rupees 2000- some mobiles are available between 4000-7000 rupees 4000- some mobiles are also available at a high prizes. - all people can purchase the mobiles as their capacities & position.

5. CAR
The different companies of car as follows. - Maruti Suzuki - Hyundai - charvelote Segmentation of car on the bases of two or three types; 1. income 2. average 3. facilities 4. models [a] on the bases of average; - the car is divided on the bases of average. - different car products are at different average. [b] on the bases of income; - high level income - medium level income - low level income - different people like to purchase the car as their income.

[ c ] on the bases of facilities: - different companies provided different facilities in the car. - some car models available with ac facilities. - some car with more space. [d] on the bases of model: - there are no. of model available in the market of car. - all model have different show & look.

6. SHAMPOO
It is very useful product for all people. people use different shampoo product. Different companies of shampoo as follows. - Clinic - dove - Clinic plus - Head & Shoulder - Chick - Rejoice segmentation of shampoo o the bases of two or three types. 1. usefulness 2. size [a] on the bases of usefulness: different people use different shampoo products. Shampoos are used as their usefulness, like shampoo for silky hair for less hair fall for dandruff free hair for long hair for strong hair

[b] on the bases of size: - different shampoos are available in the different sizes & different packages. - some shampoos are available in the pouch & some shampoos are available in the bottle.

- in the market most of the people use Head & Shoulder, Clinic plus, Grainer shampoos.

7. SHOOSE
it is very useful product to all the people. Different companies of Shoose as follows: - Lakhani - wood land - Bata - power - paragon - red chip Segmentation of shoose on the bases of two types. 1. gender 2. season 3. quality [a] on the bases of gender: - shoose are divided on the bases of gender. - like, shoose for male users female users for children [b] on the bases of season: - shoose are also used at different season.

- some shoose are used in the special season. - shoose for summer, winter, monsoon are different. [c] shoose are also divided on the bases of quality. - high quality - medium quality

8. SOAP
It is very useful product for all the people. Different companies of soap as follow. 1 Lux 6. Dyna 2 Vivel 7. rose 3 Liril 8. johsan baby soap 4 cinthol 5 dove Segmentation of soap on the bases of two types: 1. gender 2. usefulness 3. occasion [a] on the bases of usefulness: - different soap are use for different purpose. - like, - soap for oily skin - soap for less pimple

[b] on the bases of occasion: - some soap are used at different occasion. - some soap are specially for summer season because of oily skin. - pears is specially used in winter season.

9. WATCH
It is very useful product for all people. People use the watch to see the time. Different brand of watch as follow 1. Titan 4.Rado 2. Sonata 5.fasttrack 3. Maxima

Segmentation of watch on the bases of two types. 1. gender 2. model

[a] on the bases of gender: - different watch are used by different people. - like, -male users - female users - for children -

[b] on the bases of model: - companies provided different model in the market. - some model are professional model, some are sport model - model for children are very beautiful & there are lots of model are available.

10. BICYCLE
It is very useful product for all people. It is mostly used by children. Different companies of bicycle as follows. 1 Hero 2 ranger 3 Hercules Segmentation of bicycle on the bases of two or three types. 1. size 2. gender quality [a] on the bases of size: - there are different size in bicycle available in the market. - there are small size & big size bicycle available. - there are small bicycle for children with three tiers. [ b] on the bases of gender: - the bicycle are also divided on the bases of gender.

- bicycle for - male users - female users - for children all models different for all users. * the bicycle are also available in the different quality in the market.