PRESENTATION ON SAMSUNG

PRESENTED BY:SIDDHIDATRI MOHARANA SANJUKTA MAHALA SIMARANI SAHU TERM-2ND

CONTENTS HISTORY SAMSUNG OBEJECTIVES &VALUES ALL PRODUCTS DESCRIPTION SWOT ANALYSIS OF SAMSUNG WHAT IS SALE PROMOTION TYPES OF SALE PROMOTION  SALE PROMOTIONAL ACTIVITIES MARKET SHARE OF SAMSUNG COMPETITORS .

Loyalty and commitment to our Customers. Build alliances with the leading manufacturers in the industries we serve. Expand our core business outside Egypt. . Facilities and Distribution Systems with a long term view. Continuous Improvement. Maintain market leadership and increase our market shares. Maintain Highest Ethical Standards. Career and Skill Development. Keep investing in People.Values Dignity-Respect-Empowerment-Teamwork and Entrepreneurial Spirit. Social Responsibility. Objectives Grow our core business in Egypt. Systems.

LCD TV Plasma TV Ultra SlimFit TV. Flat TV ‡LED TV.. .

4. home theater CAMERA 3. AUDIO VISUAL PRODUCT 2. DVD mp3 player .1.

HOME APPLICATION 12AC FREEZ 5 3 MICRO WAVE VACUM CLEANER WASHING MACHINE 4 .

French Door Bottom Freezer Frost Free Side by Side Direct Cool .

SAMSUNG WASHING .

Different models at assorted amount points. centermost on accumulation bazaar instead of alcove markets.SWO Analysis Of Sams nG Str ngths: new bogus appurtenances abstraction to rollout in 5 months. Not actual user affable design. Weaknesses: Lack in artefact separation. communicable the beating of the buyer. Focus on new articles for the high-end marketplace. Heavy asset in technology. Y . artefact architecture and staff. present acceptable designs & accepting emotions.

lower t e amount of a buzz by just $20 in abounding countries could increase Affordability by 43%. . Not an appearance accent and appearance statement.S market.Opportunities: differentiate its account from competitors. Threats: Motorola's babyminding in the U. Offer artefact variation crave for corpuscle p ones apprenticed by t e account provider or carriers. Agitated competitor. Not befitting clue of the new trend in the market. including Sony Ericsson and Siemens bistro into its share. Tie up it account providers. Nokia's acceptance in the Pakistani market. artful added than bisected of the apple market.

competitors Toshiba Intel Panasonic Pioneer Nokia Sony Acer Motorola Sony Ericsson Canon LG Philips .

DEFINATION OF SALES PROMOTION TYPES OF SALES PROMOTION ‡ ‡ ‡ CONSUMER MARKETING DIRECT BUSINESS MARKETING DIRECT GOVERNMENT MARKETING DIRECT .

dashera.sales promotion through: direct marketing advertisement public relation motivation of sales force SALES PROMOTIONAL ACTIVITIES .new year(5to7%) Brand ambasador Amir khan-mobile(corby.launched cricket samsung campaign in 2004 ''samsung cup''(india .olympic asian game pramotion indian daily soap like'' jassi'' micro waven 2006(kitchen on wheels) flat tv-dunia hai gol washing machine super dry Festival offer diwali.metro) Abhinav Bindra(olympic gold medalist)-eloctronic Priyanka Chopra-WM .pakisthan one day) .

PDP.2% 2009 2009 2009 21.8% 2010 2010 . LED) Mobile phone Digital camera 2010 2010 2010 18.MARKET SHARE OF SAMSUNG Product Samsung's global M/S 40. CRT.0% 9% 17.0% 11.4% 26.0% Year DRAM NAND Flash Large-size LCD Panel (revenue) LCD Monitor Hard disk drive Television sets (LDC.4% 40.

THANK YOU TO ALL .

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