Attitudes | Attitude (Psychology) | Affect (Psychology)

ATTITUDE

Attitude is defined as more or less stable of pre-disposition

of opinion,interest or purpose involving expectancy of a certain kind of experience and readiness with an appropriate response.

FACTORS OF ATTITUDE
 lead to a desirable behavior(for them)-your prchase of a

FORD product Attitude provides the backgrounds against which facts and events are viewed.  Becomes necessary to know the attitudes of members of an organization bcoz they to perceive specific aspects likePAY,HOURS OF WORK,PROMOTION ETC,of their job life.  It is a cognitive element which always remains inside a person.  Attitudes are less stable means for ex-attempt to alter your attitudes towards a certain product.Means If the people at FORD MOTOR CO. can get u to hold a favorable feeling toward their cars,that attitude may Lead to a desirable behavior(for them)-your purchase of a
.

IMPORTANCE OF ATTITUDE
 In organisation attitudes r important bcoz they affect Job behaviour.If workers believe ,for ExampleSupervisors,auditors,bosses.all in conspiracy to make employees work harder for the same or less money then it makes sense to try to understand how these attitudes r formed,their relationship to actual job behavior & how they might be changed.

CHARACTERSTICS OF ATTITUDES
 Predisposition of individual to evaluate some objects   

in a favorable or unfavorable manner. Predisposition to respond to a certain set of facts. Are evaluation statements-either favorable or unfavorable concerning the objects,people or events. Attitudes are narrow means they are our feelings,thoughts and behavioral tendencies towards a specific object or situation. Provides an emotional basis for ones interpersonal relations & identification with others.

COMPONENTS OF ATTITUDE

COGNITIVE COMPONENT COMPONENT
&

•AFFECTIVE

BEHAVIOURAL COMPONENT

Cognitive component-:

 The belief that “discrimination is wrong” is a

value statement.Such an opinion is the cognitive component of an attitude.  It reflects a persons perceptions or beliefs.  They r evaluating beliefs measured by attitudes scale or by asking about thoughts.  Ex-I BELIEF JAPANESE WORKERS R INDUSTRIOUS,reflects the cognitive component.

AFFECTIVE COMPONENT-:
 It is the feeling segment or emotions of the attitude

from his or her beliefs about a person,object or situation.  Ex-I don’t like Jon bcoz he discriminates minorities”.  Affect is measured by physiological indicators such as galvanic skin response & blood pressure.  These indicators show changes in emotions by measuring physiological arousal. If an individual is trying to hide his or her feelings this might be shown by a change in arousal.

BEHAVIORAL COMPONENT

 This attitude refers to an intention to behave
in a certain way toward someone or something.  So, to continue our Ex-I might choose to avoid Jon bcoz of my feeling about him.  Also another Ex-our attitudes towards women in management may be inferred from an observation of the way we behave towards a female supervisor.We may be supportive,passive or hostile depending on our attitude.

INFLUENCES ON ATTIUDE-:
DIRECT EXPERIENCE-:  Research has shown that attitudes that r derived from direct experiences r stronger, r held more confidently & r more resistant to change than r attitudes formed through indirect experience.  Attitudes derived from direct experience r so powerful is bcoz of their availability,means the attitudes r easily accessed & r active in our cognitive process.

SOCIAL LEARNING-:
 In social learning the family, peer groups, & culture

shape an individuals attitudes in an indirect manner.  For an individual to learn from observing a model, four process must take place: -The learner must focus attention on the model. -The learner must retain what was observed from the model. -Behavioral reproduction must occur; i.e. the learner must practice the behavior. -The learner must be motivated to learn from the model.

Thank you
 The beginning…

BY –  Pankaj  IIM(Banglore)  Present at – Souapiire Collage Of Management (singapore )

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