Business Proposal

Ariel Professional Labanderas
we Pick-up, we Deliver
Leah dela Cruz Nielbert de Leon Jedrek Estanislao Ariel Gumabon Erle Lope Rachelle Ronquillo Rod Rojas

The Need 
  

Clean laundry is an essential part of most people's lives Busy people often have no more time to do their own laundry Lack of space to wash and hang clothes
ei. condo-living, large institutions

Reliable ³labanderas´ are getting harder to find

Business Potential 
 



³there is money in dirty laundry´ growing demand over the past few years  Increasing # of private businesses do not have their own facility  Growth of urban dwellers who no longer acquire maid services Ariel¶s Labandero¶s has a captured market 

a chain of spas in the QC area owned by a good friend

Major target market are establishments that have heavy laundry volumes 

Motels, Health Spas, Massage parlors, Catering services

The Laundry Work Flow
1. 2.

Receiving/Pick-up Sorting
1. 2.

Separation of clothes according to category or washing requirement Weighing and pricing of clothes Tagging for identification Inspection for tear, loose thread, missing buttons, etc. Machine Wash: Soaking/Washing Hand Wash Dry Clean

3.

Tagging and Spotting
1. 2.

4.

Cleaning
1. 2. 3.

5. 6. 7.

Drying/Segregating Folding and Packing Claiming/Delivery

ARIEL PROFESSIONAL LABANDERAS

Business Name  

ARIEL PROFESSIONAL Labanderas
We want to capitalize on the consumers¶ familiarity with ARIEL, a line of laundry detergents manufactured by Proctor and Gamble 

Thus, business Logo will be somewhat similar to the brand¶s

The Location 
 

Initial establishment will be the owner¶s residence in Anonas, Cubao, Quezon City Land and building is an idle facility in the owner¶s backyard
No rental charges 

 


Situated near its target customers (to be discussed later) Consideration of acquiring a warehouse in San Mateo or Rizal when sales volume increase
Lower land cost Commercial-sized deep-wells are allowed (not allowed in residential areas in QC) 

Deep-well facility with filtration will lower service cost for large volume orders

ARIEL PROFESSIONAL LABANDERAS
Business Model  Will be different from traditional Home-based Laundry, Coin-operated self-service machines, and the common drive-by Laundry Shops  Ariel PRO will have the typical laundry shop set-up but with its own delivery and pick-up services 

Customers no longer need to bring their dirty laundry to the shop or pick them up once cleaned.

Target Customers  Primary: Private businesses 

hotels, restaurants, gyms and spas. dormitory and condominium residents 

Secondary: Urban dwellers 

ARIEL PROFESSIONAL LABANDERAS
Business Strategy 

Not a low-cost laundry service, a strategy used by coinoperated laundry businesses where customers must actually do their own laundry. 

Because there are no additional services, costs remain low. These savings can then be passed on to customers, giving them an incentive to choose the service over a more expensive one 

It is a differentiated laundry service that offers additional services, where customers can have their laundry picked up, washed, pressed, folded and returned to them. justifying charging customers a higher price. It is a niche laundry service catering to a specific market: hotels and spas then eventually, other customers. It is a captured market to begin with  

ARIEL PROFESSIONAL LABANDERAS
Marketing Strategy  

 

SHORT TERM: The laundry services will cater to a captured market, specifically, a company owned by a friend that operates several spas in the Metro Manila Area.
Customized Services including pressing, folding and packing Our laundry service will match the competitor¶s price Contract agreements for guaranteed continuous sales 

MID - LONG TERM: Offer the same services to other establishments such as hotels, restaurants, etc. 
  

SERVICES: WASH-DRY-FOLD, WASH-DRY-PRESS, HAND-WASH, DRY CLEAN PRICING: Customized charging, varied products (details later) PROMOTION: By word of mouth, referrals to other business owners DISTRIBITION: Future shops to be opened in high traffic areas such as Ortigas Center, Makati CBD, North Triangle, schools and universities. Delivery vehicles may also act as distribution points.

Operations Strategy  

  

BRING DOWN COSTS TO MAXIMIZE PROFITS
Build AP¶s own washing facility and a deep-well with electric pump and water filter Use Optimization Techniques to find optimal performance level of PPE. Partner with suppliers to avail of volume discounts for supplies. Enter into a maintenance agreement w/ the vendor for your PPE to avoid costly breakage

ARIEL PROFESSIONAL LABANDERAS
Initial Capitalization  Financing: AP will shell out have of the investment and half will be borrowed from the owners parents (with interest)  Initial investment: P 400,000.00 
   

Machine and Equipment Furniture and Fixtures Other supplies (detergent, fabric softener, etc) Permits Note: this does not include utilities and staff

ARIEL PROFESSIONAL LABANDERAS
INITIAL INVESTMENT DETAILS: 1. Investment Investment through cash Total Investment P 400,000.00 P 400,000.00

2. Acquisition of Machineries a. 2 Whirlpool Topload Washers Model : 4PWTW5905 P b. 2 Whirlpool Dryers Model : 4PWED5905 Total: P 3. Acquisition of Other Equipment a. 1 Phillips Steam Flat Iron Model: GC 4400 Series P b. Ironing Board c. 1 Weighing Scale d. Water Hose (50 ft) e. Calculator f. 4 power regulators Total: P 4. Acquisition of Water Tank Water Tank Free Installation Total:

34,498.00 31,998.00 66,496.00 4,600.00 730.00 2,799.75 730.00 200.00 1,399.00 10,458.75

P P

9,999.95 0.00 9,999.95

ARIEL PROFESSIONAL LABANDERAS
INITIAL INVESTMENT DETAILS: (continued) 5. Cost of Renovation a. Labor cost for 6 working days (P 350 x 4 Workers x 6 Days) b. Total cost of materials (Wood, Paint, Paintbrush, Nails, Etc.) Total:
‡ ‡ ‡ ‡ ‡ Installation of Equipments Installation of Clothes Hanger Painting Plumbing and Sink Installation Comfort Room

P

8,400.00 21,600.00

P

30,000.00

6. Acquisition of Fire Extinguishers Good for one year a. 2 x 10lbs. Fire Extinguishers for P 2,000.00 / each P 7. Acquisition of Furniture and Fixtures Table Chairs Sofa Cost of Installation of Counters and Shelves Total

4,000.00

P

P

900.00 400.00 2,500.00 9,200.00 13,000.00

ARIEL PROFESSIONAL LABANDERAS
INITIAL INVESTMENT DETAILS: (continued)
8. Acquisition of Supplies Good for One Year Pair of Gloves P 99.50 / 2 pairs Hangers (Plastics) P 159.50 /12 pcs. Order Slips P 337.50/ 500 sheets Delivery Slips P 520.00 / 500 sheets Ball pens P 100.00 Mask P 60.00 / 2 pcs 1 File Organizer Rack P 400.00 1 Record Book P 75.50 Plastics for Clothes Bagging 24x40 P 2840.00 / 1000 pcs. 23x26 P 2560.00 / 1000 pcs 24x60 P 4265.00 / 1000 pcs. TOTAL P 11,417.00

ARIEL PROFESSIONAL LABANDERAS
INITIAL INVESTMENT DETAILS: (continued)
9.Cost of Direct Supplies Cost for Wash Dry Fold per week Cost for Wash Dry Press per week Cost for Handwashing per week Cost of Dry Cleaning per week P 1449.07 64.19 44.10 283.15 1,840.51 total cost per week 1,840.51 per week X 52 weeks

Direct Supplies Plus Supplies Cost per year \

P

95,706.52 11,417.00 107,123.00

ARIEL PROFESSIONAL LABANDERAS
DETAILED PRICING:
BASIC WASH- DRY-FOLD Comforter Assorted T-shirts, shorts, blouse, socks, etc BASIC WASH-DRY-PRESS Assorted T-shirts, shorts, blouse, socks, etc HAND WASH Barong (short or long sleeved) Long sleeve (trouser) Coat Overall/Coat DRYING Assorted Bed Sheets, Curtains, Towels Seat Covers with Foam Seat Covers w/o foam 25.00/kg 30.00/kg 45.00/kg 30.00/kg 40.00 40.00 40.00 55.00 35.00/kg 45.00 /kg 25.00/kg

ARIEL PROFESSIONAL LABANDERAS
DETAILED PRICING:
DRY CLEANING Suit (2pcs. -Coat and pants) Long Coat Coat-Large Coat- Medium Coat-Small Coat-kid Barong Pinya Barong-Ordinary Polo Barong Wedding Gown Pants Skirt-Long Skirt-small Skirt-Pleated Lady Coat Suit (2pcs. -Coat and pants 220.00 220.00 140.00 120.00 110.00 100.00 100.00 90.00 80.00 450.00 75.00 75.00 55.00 90.00 110.00 220.00

ARIEL PROFESSIONAL LABANDERAS
DETAILED PRICING:
DRY CLEANING Evening Dress Dress Ordinary - Long Lady Suit (2pcs) Dress Plain Jacket-Ordinary Jacket Large Jacket Medium Blouse Jumpsuit Coat w/o lining Barong Kid Large Bkid med Bkid small Necktie Cap 180.00 120.00 180.00 120.00 100.00 150.00 130.00 75.00 140.00 120.00 65.00 55.00 45.00 30.00 30.00

END OF PRESENTATION

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