DAGMAR Defining Advertising Goals for Measured Advertising Results is a model developed by Russell colley(in year 1961) for setting advertising objectives and measuring the results. DAGMAR suggests that the ultimate objective of advertising must carry a consumer through four levels of understanding. O Awareness: If most of the target audience is unaware of the object, the communicator s task is to build awareness, perhaps just name recognition, with simple messages repeating the product name. O Conviction: he or she
DAGMAR Defining Advertising Goals for Measured Advertising Results is a model developed by Russell colley(in year 1961) for setting advertising objectives and measuring the results. DAGMAR s…