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Open House June 3, 2003

Samsung Electronics Co., Ltd.

DVC) (PC.SRAM) (TFT-LCD) (Display Solution. W/M) System Memory AMLCD LSI (DRAM.munication FiberTelecomCation Systems Optics munication R&D Center (CDMA/GSM (Mobile System (Fiber. Inc.Ref) (MWO. Cable) STB. ASIC) Optical Media Solution (ODD) Semicon -ductor R&D SOC R&D LCD R&D Storage System (HDD) Copyright 2003 The ZigBee Alliance. Server) Digital Printing (Laser. Monitor)(DVD.Inkjet) Digital Media R&D Telecommunication Network Telecommunication Network TelecomMobile Communi. .Organization Digital Media Network Digital Media Network Visual Digital Video Computer & Internet Display System Systems (DTV.KP) Handset) Device Solution Network Device Solution Digital Appliance Network Digital Appliance Network System Living Digital Appliances Appliances Appliance R&D (Air-Con.

000 $ 2.  Sales Consolidated $ 49. $ 21. Inc. 91 71. 88 63.326 KRW  Net Income  Overseas Facilities  Employees(Global) $ 4.9 bil. $27. $ 24. $ 33. each year) Copyright 2003 The ZigBee Alliance.Overview 2002 2001 2000  Total Assets Parent $ 28.6 bil.2 bil. 83 60. $ 31.000 1.2 bil.200 KRW (as of Dec 31.4 bil. 1. . $ 32.1 bil. $ 5.4 bil.000 1.8 bil.6 bil.6 bil. $ 21.8 bil.259 KRW • Exchange rate: KRW per 1 USD …….7 bil.

Product Portfolio 2000 2001 2002 Others Others Others 1% 3% Digital Digital Digital 2% Appliances Appliances Semiconductors Appliances 9% 8% 10% 26% Semiconductors Semiconductors 29% Digital Media 37% Digital Media Digital Media 35% 33% 38% Telecommunications Telecommunications Telecommunications 23% 26% 20% Copyright 2003 The ZigBee Alliance. . Inc.

Inc. .Profit Portfolio 2000 Digital Appliance 3% Digital Media 8% Telecommunications 10% Others 1% 2001 2002 Semiconductors 78% Others 6% Others Digital Digital Appliance Semiconductors Appliance 1% 3% 12% 8% Digital Media 13% Semiconductors Digital Media 46% 21% Telecommunications Telecommunications 37% 53% Copyright 2003 The ZigBee Alliance.

DRAM SRAM TFT . 2 No. Inc. 1 No. 1 No. 1 No. 1 No. 2 No.Leading Products (’02. Color Monitor VCR ODD DVD Player 21 25 16 15 % % % % Digital Appliance N.LCD 31 % 24 % 18 % No. 1 No. . 1 Telecom. Network CDMA Handsets 24 % Digital Media N.Microwave Oven 25 % Copyright 2003 The ZigBee Alliance.E) Global Market Share Device Solution N. 1 No.

2 Starbucks 2.0 NIVEA 2. Inc. Brand Equity Electronics Product Vendor Ranking Rank 1 2 3 4 5 6 7 8 9 21 : 33 Company Coca-Cola Microsoft IBM General Electric Intel NOKIA Disney McDonald Marlboro Sony : Merck Value 69.1 Rank 1 2 3 4 5 6 7 8 Company Microsoft IBM GE Intel NOKIA HP Sony Compaq Rank 9 10 Company Dell Samsung Apple Xerox Philips Ericsson Motorola 11 12 13 14 15 16 Canon Winners (in terms of value increase) 2002 2001 Change Rank Company 1 Samsung 8.9 30. in 2001  $ 8. .4 24.3 Harley-Davidson 6.4 30% 2 3 4 5 34 Samsung 8.$ 6.3 Dell 9.1 51.3 1.5 8.1 5.3 bil.6 64.3 30. in 2002 Unit: $ bil.3 26.2 41.0 : 9.8 1.3 6.4 bil.8 16% 13% 12% 12% • Source: Business Week Copyright 2003 The ZigBee Alliance.2 14.0 29.

Global Network 47 countries 91Bases Production Subsidiaries 26 Sales Subsidiaries 32 Branch Offices 18 (’02. Inc. 3) 10 R&D Center 1 SVC 4 Holding Copyright 2003 The ZigBee Alliance. .

Inc. .2000 • IMT Office• Printer • IP Network Terminal • InfoMobile • Display • Memory • TFT-LCD Copyright 2003 The ZigBee Alliance.4 Strategic Business Areas Component Set • D-TV • HomeWeb Pad • Home Network Gateway • Home Server • 2G / 3G HHP NetworkContents & Serv Core Components • System LSI ( SOC ) Small & Mid-size LCD ( SOP ) • Optical Component Strategic Alliances Mobile • Notebook PC • Wireless PDA Network .

Device Solution.Why ZigBee Alliance • Attractive ZigBee Market • Core technology for Ubiquitous Computing Area • Application-rich technology for our Digital Media. Telecommunication Network Copyright 2003 The ZigBee Alliance. Inc. Digital Appliance. .

Inc.Contribution to ZigBee Alliance Brand Equity Global Network Samsung To ZigBee Willingness Unique Diversity Copyright 2003 The ZigBee Alliance. .